Archive For: January, 2015

Showcase displays

showcase displayWe installed some showcase displays today using an assortment of iPods, portable speakers, headphones, binoculars, Kindles, cameras and relevant accessories.

The showcases in question are particularly difficult to dress as they can be viewed from the front and back and therefore the merchandise groups have to be double sided.

We built up the merchandise into triangular groups fixing where needed with BluTac to prevent any of the merchandise falling over. Three showcases were completed using this merchandise selection. No props were added as they would have cluttered the display and confused the customers eye.

retail showcase display

We built up the merchandise into triangular groups fixing where needed with BluTac to prevent any of the merchandise falling over. Three showcases were completed using this merchandise selection. No props were added as they would have cluttered the display and confused the customers eye.

A similar group of displays were also installed using fragrance gift sets.

Versace, Givenchy and Molton Brown sets were selected by the client to be featured.

 

display for showcaseWhen displaying fragrance gift sets such as these don’t be afraid to remove the contents and display them in a tight group in front of the gift set box.

Most gift sets are shown with the lid removed. The closed box can be a very attractive background to the merchandise especially at Christmas time when brands redesign their packaging to attract customers. Again – no props were required.

For further advice on showcase displays and other visual merchandising services, please contact VM Design.

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Retail Display Consultancy

The customer’s shopping experience is impacted by many factors. Shop’s windows, layout, visuals, product and service all influence why we buy.

At VM Design, we work with you to determine what approach will have the greatest impact for your business. We provide different types of visual merchandising services to help your business meet and surpass your customers’ expectations. We will also inspire your teams to deliver consistently attractive looking shopping experience.

Psychology plays a big part in window merchandising so, before we start a design, we plan working out a profile of the target customers.  Needless t say, the target customer profile does vary a lot for different types of shop. We always aim to get five seconds of your potential consumer’s time, so your design and the brand identity has to be spot-on.

At VM Design, our visual merchandising skills will help create

  • outstanding store layouts,
  • the most eye catching shop windows,
  • visual theatre that enhances your potential customers’ buying impulses from the minute they walk past.

This includes designing and creating the best interior layouts and window displays and ensuring the visual style maximises sales.

We also provide training courses to give you the knowledge and skills to carry out the necessary visual merchandising tasks yourself within the retail sector.

Our training can be tailored to cover any specific activity you may wish to cover – from installing a window display and taking it down, to making props from different materials, such as foam and polystyrene. It is fascinating experimenting with different materials to see what works and what does not. It can also be enlightening to step into a visual merchandiser’s shoes and to look at some of the tasks view a different set of spectacles.

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