Archive For: February, 2015

8 Visual Merchandising Tips

Are you running a small retail business? Do you find yourself wondering how to attract more customers through the door but don’t know how to? Are you getting stressed that you have heard of the visual merchandising concept but don’t know how to implement it effectively?

Then stress no more! The article below will provide you with some tips from VM Design visual merchandising experts.

Even at the best of times, it is very easy to use “discounting” to attract more shoppers instead of improving the customers shopping experience. Small retail outlets often neglect visual merchandising especially when the shop owner has to look after every aspect of the business every day from purchasing to account-keeping from recruitment to training and cleaning. The lack of visual merchandising knowledge then truly ensures that it is always at the bottom of the to-do list.

Here are 8 tips to help you guide through the basics of visual merchandising:

  1. Have a plan
  2. Think like a designer
  3. Tell a compelling story in your window. Choose your story, colours and layout carefully.
  4. De-clutter your shop
  5. Keep your shop neat and tidy
  6. Enhance the ambiance through scents, music and lighting
  7. Keep an eye on what the competition is doing
  8. Don’t be afraid of trying new ideas

If you would like some help and advice to get you started on your journey we are happy to provide a tailor-made visual merchandising training session for you and for your staff.

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Window Dressing for Retail Stores

Nowadays retailers are under a lot of pressure to grab shoppers attention as well as encouraging them to buy their products and services. In addition shop owners also aim to promote their brand and the season’s trends too.

As a result shop windows are like billboards for their products and services. It is a well known fact that retail window displays can be very influential in enticing a potential customer to enter a shop or to walk on by. Yet very frequently owners and managers of small shops create windows that can be perceived as cluttered, boring, or poorly lit.

If you are looking for a creative method to transform your shops image with an immediate impact on the consumer, then it is important to create unusual and attention grabbing window displays that will increase consumer interest and result in sales.

The challenge that stores have is to present their merchandise every season in an imaginative way whilst keeping the production costs to a minimum.

There are so many ways you can decorate your shop front from window stickers and props to large format graphics and lighting. Sounds expensive? Transforming your window display doesn’t need expensive materials. Here are some ideas to keep in mind while you are planning your next window display:

  1. Tell a story
  2. Think in visual planes
  3. Surprise customers
  4. Use bold shapes and colours
  5. Keep it clean
  6. Update your displays
  7. Use lighting to stand out

If however you need some expert help with the design and implementation of the project or indeed require some training from the experts, please contact VM Design. We can help you find the most innovative solution for your window displays at reasonable prices. We have years of experience to guide you through the design and implementation of the whole project.

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