Archive For: April, 2015

Making the Most of Visual Merchandising

Visual merchandising is not a relatively new concept in the field of marketing and retailers are employing different visual merchandising techniques more and more every day.

When some small shop owners and managers hear the word “visual”, their self-confidence drops they don’t think that they are creative, stylish or artistic enough to spruce up their retail space in order to attract clients and persuade them to purchase their merchandise.

However, if used carefully, visual merchandising can be a very efficient and productive sales assistant and employing the art and science of visual merchandising is the ideal way to optimise your sales space for maximum profit.

The world of visual merchandising involves a good deal of unique retail design topics and encompasses a wide range of activities, such as creating a window display to the design of the retail space. Some of the objectives visual merchandising focuses on are:

  • Defining the store’s “brand”
  • Differentiating its identity
  • Encouraging shoppers to come in
  • Maximizing product exposure and appearance
  • Stimulating product interest
  • Generating impulse sales

At VM Design, we can assist you with a wide range of visual merchandising components:

  • Placement of your merchandise
  • Choosing the right type of fixtures and fittings
  • Store design and layout
  • Colour palettes (whether they are for the merchandise or store wall colours)
  • Store lighting
  • Window dressing

If you don’t have the time to worry about all these activites, we can take the hassle away and implement different ideas for you. Alternatively, if you would have the time and the interest in unleashing your creative side, we can certainly provide visual merchandising training as well.

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