Archive For: May, 2015

Importance of visual merchandisers

Nowadays retailers’ need to attract highly talented visual merchandisers is increasing every day in order to stay ahead of the market. Visual merchandisers play a very significant role in the sales and profitability of the retail stores. They provide the creativity and innovation to entice your customer to make purchase your goods and services.

Every progressing technology had considerably changed our shopping habits and behaviours; from the way we interact with our favourite brands to the way we research what to buy. With the internet at their finger tips, today’s shoppers are very savvy about your products, the prices and your competitors. If you don’t give your potential customers the opportunity to get what they want, then they can easily go to one of your local or international competitors.

First impressions are very important on the high street, and you get one chance to make a good first impression on your shoppers. You need to decorate your shop front to attract and lure customers into your store, and your high-street shop needs reflect your brand’s culture. It needs to provide the customer with a unique shopping experience.

Don’t forget there are probably thousands of ecommerce sites and online store ready to steal your business. Make sure that you give your customers something that they can only get in your store. Do remember to personalise their experience. Every customer wants to feel valued, unique and cared for when they enter your high street shop. So give recommendations based on their previous visits where possible. In doing so, not only will you expand your visual merchandising site to a personal shopping experience, but also you will position your brand as a trusted provider. Consumers turn to brands they trust first, those they have had a positive experience with, and over time this becomes a habit. Optimising your visual merchandising will have a positive impact to your brand as well.

If you would like further advice on visual merchandising, or if you would like a bespoke visual merchandising training session, please contact us. Please also check out our visual merchandising portfolio.

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Visual merchandising tips

Visual merchandising is an artistic marketing technique that speeds up the movement of products off the shelves. It is an ideal way to capture the senses of consumers and lure them to buy the merchandise. Different visual merchandising techniques have been heavily used by the national chains, supermarkets, department stores and shopping malls for several decades now. Unfortunately, most retail businesses are yet to maximize this effective marketing technique.

It is important to understand that creating a visual merchandising portfolio involves a good deal of unique retail design topics and it encompasses almost everything, such as creating a window display, which is the first thing potential customers see when they visit your store.

In this post, we will briefly discuss the top 5 items to consider while creating your own merchandising displays in your retail store:

  • Start with your target market in mind: get a deep understanding of your target market and potential customers.
  • Find Inspirations: Most store owners struggle with the visual merchandising ideas to implement. When you are planning to create a unique merchandising display, there are a host of valuable resources available online in the form of articles, videos, blogs, eBooks, etc. Do not be afraid of using the online material for inspiration.
  • Don’t forget that humans have five senses: Try and connect with as many of your shoppers’ senses as possible.
  • Don’t just tell, show it: Before potential customers purchase a product they normally want to know about how it looks and feels like. To fulfill this need, you must learn the art of setting up merchandise displays that allows people feel it and envision on themselves or in their own homes.
  • Finally, remember to change it up: You will need to make the most of a scientific approach of developing an idea, implementing it and finally testing for results. This will also help you stick to what really works.

With these great tips in mind, it is time now to go out and give them a try.  You will be able to see for yourself whether or not it really works.

For any advice on any of these techniques or visual merchandising training, please contact us.

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