Archive For: January, 2017

7 Merchandising Tips for Retailers

If there’s one thing every store owner should know, it’s the importance of visual merchandising. A good store display and product placement can do wonders for your sales! But, unfortunately, not everyone is blessed with the illusive creativity of artists, and understanding the ins and outs of attracting customers through visual merchandising methods can be a little tricky. At VM Design, we understand that some retailers may struggle with this, so we’ve put together 7 of our best merchandising tips to help you out.

1) Change your Displays Regularly

There’s nothing worse than keeping a display up for months on end. After a while, what’s the point of even having it there? Everyone’s already seen it, and, if they were going to be enticed by what you’re promoting, they would’ve taken action by now. To effectively push sales and keep your store looking fresh, you should be updating your visual merchandising displays at least once every month.

2) Think about Perspective and Eye-Line

Something you should always be considering when creating visual merchandising displays and product placement is how your customer will be viewing it. It’s no trade secret that the most expensive items should be in direct eye-line! You should also make sure your displays make your product the focal point and that eyes will instantly be directed to where you want them to be.

3) The Power of POS

POS (point of sale) is a visual merchandising device that’s all too often forgotten about. When customers are lining up at the till, chances are they’re going to have a little bit of time to look around as they wait, so use this to your advantage. Create product displays and have posters visible that could lead to some add-on sales.

4) Think Like a Designer

One of the most important things you should do in regards to your visual merchandising – particularly when creating window displays – is to think like a designer. If you’re a shop manager, it’s likely your mind is more business-orientated and logical, but you’re going to need to think creatively! You’re not just showing a product, you’re creating something beautiful and eye-catching; a piece of art in your own shop window.

5) Use Themes

If you’re struggling to produce a creative display, picking a theme can be a great starting point to get the ball rolling. This could be something simple, such as a colour, or something that inspires you inside or out of the store. You could reflect on social or seasonal events, or perhaps work with a theme already present in a range of your products.

6) Play on Desires

One great way to maximise sales is to play to people wants and desires. Don’t place your bog-standard, practical products in your window, instead put in the luxury, more unconventional items that customers will lust after, but wouldn’t necessarily buy if you hadn’t displayed them so well. There’s no point pushing sales on products that will be bought anyway!

7) Use Visual Merchandising Consultants

Hiring visual merchandising consultants or enlisting the help of a visual merchandising company is great if window displays and product placement simply isn’t your thing. Here at VM Design, we can use our expertise and skills to help you. Our staff are all incredibly talented and can bring fresh inspiration and a new look into your visual merchandising.

If you’d like to hear more about our services or have any questions, don’t hesitate to get in touch.

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