Archive For: October, 2018

Winter Window Dressing Theme Ideas

It might not be everybody’s cup of tea, but at VM Design we love winter. Warm jumpers, hot chocolate, and plenty of parties – it really is the most wonderful time of the year! Add to that a wealth of new retail window dressing opportunities for the season and it couldn’t get much better. That is, as long as you have plenty ideas for your shop.

If you are struggling with winter retail window dressing, we have put together some inspiration for themes that you might be able to use. Check them out and see what you think!

Starry Night

There’s something about the glow of a starry sky on a winters night that’s truly magical, and bringing that to your window display is certain to catch people’s eyes. Recreate the night sky with silver constellations printed onto a dark wall, or painted directly onto the glass of your shop window. You can also create a light-up night sky using plaster board and small LEDs, perfect for when the evenings get darker and you need something to light up the street.

Icy Winter Wonderland

Add a little chill to your display with an enchanting winter wonderland and captivate potential customers walking past. When it comes to this kind of display, the more the better, so fill your shop window with fake snow, hang clear icicles from the ceiling, and add plenty of fairy lights. We also love the look of bare trees creating a winter woodland feel amongst all the snow and ice, and using blue-toned lighting to add to the chill.

Fairy-tale Fantasy

Transport high street shoppers to another world with a magical, fairy-tale display. Whether you recreate a famous scene from a much-loved story, such as The Nutcracker, or you create your own, it’s always a winter hit. If you’re creating your own, you could continue the story elsewhere, encouraging customers to head over to your social media or come in store to find out more.

Party Season

Winter is the season of parties, so why not get in the spirit with your retail window dressing? You could re-create a party scene using well-dressed mannequins, and use your own products to bring the party to life, or give off an unmistakable party vibe with plenty of glitter, gold, and disco balls. Remember, you want your display to catch people’s eyes, so the bolder the better!

Be inventive this winter and make sure your display stands out from the crowd. If you think you might struggle to draw customers in with your retail window display, or you need some expert knowledge to give your ideas a boost, get in touch with our professionals at VM Design. When it comes to your shop window, we know just what to do.

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6 Must-Have Props for Easy Autumn Window Displays

Autumn is almost here, and shops around the UK are already planning the switch up in their window displays. It’s time to put the beach balls and BBQ’s back into storage and opt for something a little cosier!

If you haven’t even thought about your autumn retail window dressing, don’t panic – our team at VM Design have got you covered. We’ve put together 6 of our essential props that you can add to any display for an easy Autumnal look.

Colourful Leaves

Not much says Autumn like the changing colours of the leaves, and adding a bunch to your display will instantly make it more seasonal. Shades of light brown, deep orange, and warm gold are a must. We’d advise ditching real leaves though as they’ll start to decompose pretty quickly, which never looks great in a window! Instead, opt for paper alternatives.

Wood and Bark

Bring the outdoors inside with a touch of wood or bark, reflecting on Autumnal walks through the forest. You can use logs as replacement tables to show off your products or create arches of twigs under which your shop’s items take centre stage. Get inventive – there’s a whole lot you can do with them!

Plenty of Pumpkins

Get into the spirit of Autumn and Halloween with pumpkins. No matter what your display is, adding a few, well-placed pumpkins is a simple way to get that autumnal feeling. You can leave them as they are, carve them for a spooky Halloween vibe, or even paint them in different colours to match your brands aesthetic.

Little Acorns

Sticking with the woodland theme, acorns are a lovely addition to a shop window display. Scatter them around your products, or hang them from see-through string from the ceiling, creating a cascade of little acorns.

Autumnal Animals

Whether you use cute stuffed owls, realistic models, or silhouettes painted onto the glass of your window, animals are great for an instant autumnal feel. Hedgehogs, foxes, and owls are all very seasonal, and black cats are wonderful for Halloween themed displays.

Colour and Texture

If you’ve left your retail window dressing until the very last minute and need to add something Autumnal quickly, think about the colours and textures you’re using. Showcase products that are in deep red, orange, and brown hues, and use thicker materials and chunky textures.

If you find yourself consistently struggling with your shop displays and don’t think they’re doing your brand too many favours, it’s probably time to bring in some expert help – which is where VM Design comes in. Our team are experts at putting together displays that draw in your target customers and promote your products, pushing sales and boosting profits. For more information or to get the ball rolling on a new partnership, get in touch with us today.

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