Archive For: March, 2019

Window Dressing for Easter

As a visual merchandising company, we love Easter! With such iconic themes to work with and a whole lot of opportunity to get creative, it’s basically our version of Christmas. If you want to step up your retail window dressing game this year, check out our fun and effective ideas that are sure to catch the eyes of passers-by.

Enter Wonderland

It’s easy to just stick a rabbit or two in your window display, but why not make things a little more special? We always love the chance to incorporate some fantasy into our retail displays, and when we think of Easter and rabbits, our minds go straight to Alice in Wonderland! Why not recreate the magic with a wonderland inspired window, making The White Rabbit the center of yours? You could incorporate your own products into the scenery, adding your own twist to the original look.

Egg Messages

This is a super simple display that’s really cheap to accomplish, and has the option of getting your audience involved, too, which always makes for an engaging display. The idea is simple; have a large number of eggs that completely line your window from top to bottom, and have messages and drawings on each. You can use polystyrene models that resemble boiled eggs, or make them bigger so that they look like chocolate Easter eggs.

You can add jokes, silly faces, motivational quotes, song lyrics, or whatever you want to the eggs! You can also let your customers leave their own messages on them, encouraging them to get involved and become a part of your display. Trust us, the sheer amount of eggs will make this a spectacle in itself!

Go for Gold

During the Easter season, most retail windows are going to be full of understated pastel tones, from baby blues to soft yellows. Whilst we can’t deny the appeal of a great pastel display, we also think it’s great to stand out from the crowd. With this in mind, why not be bold this year and go the complete opposite? We’re talking about lavish, bold metallics – anything other than understated! Gold, in particular, is a favourite for us at Easter, and giant gold bunnies and eggs are reminiscent of the wrapping on the chocolate kind, making it tie in perfectly with the theme. If it’s an eye-catching display that you’re going for, go for gold!

Cracked Egg

When it comes to creating effective window displays, we love everything that’s giant. Supersizing your items has the same effect as a whole bunch of repeated miniature items – it creates a statement because it’s out of the ordinary. So, this Easter, why not bring a giant, cracked egg into your window? Make it the centre of attention, fallen on its side, and have your own products spilling from it out onto your window floor. It’s certainly a show-stopper!

If you think your retail window dressing could do with a bit of a shake-up, it’s time to bring in the professionals. At VM Design, we’re a visual merchandising company with plenty of experience using retail space to entice customers and push sales. If you have any questions about how we can help you or want to get the ball rolling on a new partnership, get in touch with our team today!

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Easter Window Dressing

Creating an enticing, interesting window display is one of the best ways to bring customers into your shop. We’re all told not judge a book by its cover, but it’s pretty hard not to, right? It’s exactly the same for your shop! Have a great window and people will want to come in, but have one that’s dull and uninspiring and you’ll easily blend into the background.

If you want to add a little creativity to your window display for this Spring and stand out from the crowd, check out our Easter retail window dressing ideas.

Neon Colours

When it comes to Easter, the safest bet is to stick with pastel tones. Pale pinks and baby blues are all the rage, but they’re not exactly original. So, if you really want to attract the attention of your customers, why not go the opposite and be bold with neon? From rabbits to Easter eggs, making yours neon will certainly pack a punch!

Go Big or Go Home

Another way to help the classic Easter clichés stand out from the crowd is to up the scale. We’re thinking giant rabbits, huge Easter eggs, or just a large amount of normal sized props – just make sure you take whatever you do to the extreme! It can be difficult to think of Easter themed objects that aren’t overused, so this is a great way to ensure you don’t blend in.

Picnic Props

Bring about some warmer weather longing with a picnic scene, using your own products to set the scene. From mannequins wearing your clothes to a basket brimming with your food, it’s a super simple way to show off your goods without making it too obvious and creating an interesting display! Add some fake grass and Spring flowers for that Easter feel – and perhaps a prop rabbit or two wouldn’t go amiss.

Egg Containers

Why not add a little marketing spin to the classic Easter egg with your retail window dressing this year and use them as props to show off your items? We love the idea of having rows of big eggs, with some of them cracked open at the middle and your shop’s products revealed inside. You could even create your own advent calendar of eggs that reveal new products in store, enticing customers to come and see what will be next!

It’s vital the window display for your shop is always brimming with creativity and originality – after all, what’s the point of a window if it doesn’t stand out? If you think you could use a little help with yours, get in touch with our team today and we’ll pair your business with a visual merchandising consultant who will suit you and your needs. The path to success really is that simple!

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