8 Visual Merchandising Tips

Are you running a small retail business? Do you find yourself wondering how to attract more customers through the door but don’t know how to? Are you getting stressed that you have heard of the visual merchandising concept but don’t know how to implement it effectively?

Then stress no more! The article below will provide you with some tips from VM Design visual merchandising experts.

Even at the best of times, it is very easy to use “discounting” to attract more shoppers instead of improving the customers shopping experience. Small retail outlets often neglect visual merchandising especially when the shop owner has to look after every aspect of the business every day from purchasing to account-keeping from recruitment to training and cleaning. The lack of visual merchandising knowledge then truly ensures that it is always at the bottom of the to-do list.

Here are 8 tips to help you guide through the basics of visual merchandising:

  1. Have a plan
  2. Think like a designer
  3. Tell a compelling story in your window. Choose your story, colours and layout carefully.
  4. De-clutter your shop
  5. Keep your shop neat and tidy
  6. Enhance the ambiance through scents, music and lighting
  7. Keep an eye on what the competition is doing
  8. Don’t be afraid of trying new ideas

If you would like some help and advice to get you started on your journey we are happy to provide a tailor-made visual merchandising training session for you and for your staff.

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