Category: "visual merchandising"

Window Dressing for Easter

As a visual merchandising company, we love Easter! With such iconic themes to work with and a whole lot of opportunity to get creative, it’s basically our version of Christmas. If you want to step up your retail window dressing game this year, check out our fun and effective ideas that are sure to catch the eyes of passers-by.

Enter Wonderland

It’s easy to just stick a rabbit or two in your window display, but why not make things a little more special? We always love the chance to incorporate some fantasy into our retail displays, and when we think of Easter and rabbits, our minds go straight to Alice in Wonderland! Why not recreate the magic with a wonderland inspired window, making The White Rabbit the center of yours? You could incorporate your own products into the scenery, adding your own twist to the original look.

Egg Messages

This is a super simple display that’s really cheap to accomplish, and has the option of getting your audience involved, too, which always makes for an engaging display. The idea is simple; have a large number of eggs that completely line your window from top to bottom, and have messages and drawings on each. You can use polystyrene models that resemble boiled eggs, or make them bigger so that they look like chocolate Easter eggs.

You can add jokes, silly faces, motivational quotes, song lyrics, or whatever you want to the eggs! You can also let your customers leave their own messages on them, encouraging them to get involved and become a part of your display. Trust us, the sheer amount of eggs will make this a spectacle in itself!

Go for Gold

During the Easter season, most retail windows are going to be full of understated pastel tones, from baby blues to soft yellows. Whilst we can’t deny the appeal of a great pastel display, we also think it’s great to stand out from the crowd. With this in mind, why not be bold this year and go the complete opposite? We’re talking about lavish, bold metallics – anything other than understated! Gold, in particular, is a favourite for us at Easter, and giant gold bunnies and eggs are reminiscent of the wrapping on the chocolate kind, making it tie in perfectly with the theme. If it’s an eye-catching display that you’re going for, go for gold!

Cracked Egg

When it comes to creating effective window displays, we love everything that’s giant. Supersizing your items has the same effect as a whole bunch of repeated miniature items – it creates a statement because it’s out of the ordinary. So, this Easter, why not bring a giant, cracked egg into your window? Make it the centre of attention, fallen on its side, and have your own products spilling from it out onto your window floor. It’s certainly a show-stopper!

If you think your retail window dressing could do with a bit of a shake-up, it’s time to bring in the professionals. At VM Design, we’re a visual merchandising company with plenty of experience using retail space to entice customers and push sales. If you have any questions about how we can help you or want to get the ball rolling on a new partnership, get in touch with our team today!

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Easter Window Dressing

Creating an enticing, interesting window display is one of the best ways to bring customers into your shop. We’re all told not judge a book by its cover, but it’s pretty hard not to, right? It’s exactly the same for your shop! Have a great window and people will want to come in, but have one that’s dull and uninspiring and you’ll easily blend into the background.

If you want to add a little creativity to your window display for this Spring and stand out from the crowd, check out our Easter retail window dressing ideas.

Neon Colours

When it comes to Easter, the safest bet is to stick with pastel tones. Pale pinks and baby blues are all the rage, but they’re not exactly original. So, if you really want to attract the attention of your customers, why not go the opposite and be bold with neon? From rabbits to Easter eggs, making yours neon will certainly pack a punch!

Go Big or Go Home

Another way to help the classic Easter clichés stand out from the crowd is to up the scale. We’re thinking giant rabbits, huge Easter eggs, or just a large amount of normal sized props – just make sure you take whatever you do to the extreme! It can be difficult to think of Easter themed objects that aren’t overused, so this is a great way to ensure you don’t blend in.

Picnic Props

Bring about some warmer weather longing with a picnic scene, using your own products to set the scene. From mannequins wearing your clothes to a basket brimming with your food, it’s a super simple way to show off your goods without making it too obvious and creating an interesting display! Add some fake grass and Spring flowers for that Easter feel – and perhaps a prop rabbit or two wouldn’t go amiss.

Egg Containers

Why not add a little marketing spin to the classic Easter egg with your retail window dressing this year and use them as props to show off your items? We love the idea of having rows of big eggs, with some of them cracked open at the middle and your shop’s products revealed inside. You could even create your own advent calendar of eggs that reveal new products in store, enticing customers to come and see what will be next!

It’s vital the window display for your shop is always brimming with creativity and originality – after all, what’s the point of a window if it doesn’t stand out? If you think you could use a little help with yours, get in touch with our team today and we’ll pair your business with a visual merchandising consultant who will suit you and your needs. The path to success really is that simple!

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Valentine’s Window Dressing Ideas

Valentine’s Day is fast approaching and if you haven’t already sorted your Valentine’s retail window display, it’s time to get cracking! You don’t want to leave it too late and miss out on all the seasonal sales. If you’re not sure what you’re doing yet, don’t worry – our visual merchandising company has put together a few ideas that aren’t too difficult to pull off and look really great.

Valentine's heart

Hanging Hearts

It’s all about hearts when it comes to February 14th, and we love the look of those made out of crepe paper – the bigger the better, too! You can keep yours in the traditional red and pink theme, or add a little bit of edge by using black and red, or be completely out there with a set of rainbow coloured hearts! Place them in between your products but make sure they don’t take focus away from what you’re selling by keeping your shop’s items in the forefront of the display.

Raining Hearts

Sticking with the theme of hearts – you can’t go wrong! – you can also create a shower of them in your display. Hang them from your ceiling using invisible thread so it looks as though they’re hanging in mid-air. If you’re using mannequins, it’s also a great idea to have them holding umbrellas as though it really is raining! Easy to do and very effective, this is a great option for last minute displays.

Spell It Out

There are a ton of words related to Valentine’s Day, but we think keeping it simple with ‘love’ is the best way to do it. There aren’t too many letters and it’s easy to see the theme you’re going for! Spell it out using unique and interesting ways, from giant scrabble letters to balloons or LED lights. You could even use your products to create the shape of the word!

Cupid’s Arrows

Cupid and his bow and arrow are a Valentine’s Day icon, so why not use arrows in your display? You can make them red or pink and even have little hearts flying alongside them. Have them ‘pierce’ your products (but, of course, don’t actually pierce them!) or use an arch of them coming from a bow to point to one main product.

Colour Themes

If you’re looking for a lastminute Valentine’s Day display, you can easily put something together simply from following a red colour theme. Collect red products from around your store to display, and find simple props, from red balloons to red glitter, to decorate your display with. Easy!

If you’re struggling to create interesting and eye-catching displays, it might be time to get in touch with visual merchandising companies. At VM Design, we have a team of visual merchandising experts who can use their creativity and knowledge to attract the customers you want. Get in touch with us today to find out more!

Valentine’s Day is fast approaching and if you haven’t already sorted your Valentine’s retail window display, it’s time to get cracking! You don’t want to leave it too late and miss out on all the seasonal sales. If you’re not sure what you’re doing yet, don’t worry – our visual merchandising company have put together a few ideas that aren’t too difficult to pull off and look really great.

Hanging Hearts

It’s all about hearts when it comes to February 14th, and we love the look of those made out of crepe paper – the bigger the better, too! You can keep yours in the traditional red and pink theme, or add a little bit of edge by using black and red, or be completely out there with a set of rainbow coloured hearts! Place them in between your products but make sure they don’t take focus away from what you’re selling by keeping your shop’s items in the forefront of the display.

Raining Hearts

Sticking with the theme of hearts – you can’t go wrong! – you can also create a shower of them in your display. Hang them from your ceiling using invisible thread so it looks as though they’re hanging in mid-air. If you’re using mannequins, it’s also a great idea to have them holding umbrellas as though it really is raining! Easy to do and very effective, this is a great option for last minute displays.

Spell It Out

There are a ton of words related to Valentine’s Day, but we think keeping it simple with ‘love’ is the best way to do it. There aren’t too many letters and it’s easy to see the theme you’re going for! Spell it out using unique and interesting ways, from giant scrabble letters to balloons or LED lights. You could even use your products to create the shape of the word!

Cupid’s Arrows

Cupid and his bow and arrow are a Valentine’s Day icon, so why not use arrows in your display? You can make them red or pink and even have little hearts flying alongside them. Have them ‘pierce’ your products (but, of course, don’t actually pierce them!) or use an arch of them coming from a bow to point to one main product.

Colour Themes

If you’re looking for a lastminute Valentine’s Day display, you can easily put something together simply from following a red colour theme. Collect red products from around your store to display, and find simple props, from red balloons to red glitter, to decorate your display with. Easy!

If you’re struggling to create interesting and eye-catching displays, it might be time to get in touch with visual merchandising companies. At VM Design, we have a team of visual merchandising experts who can use their creativity and knowledge to attract the customers you want. Get in touch with us today to find out more!

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Best Christmas Window Display Ideas

It’s that time of year again! The months are slipping past and Christmas is fast approaching, so of course our minds are turning to retail window displays. The festive season is one of the best for business, and creating an enticing window display is a great way to take advantage of the increased footfall and help your profits to soar.

If you need help creating a Christmas display for your shop, check out these tips from our window dressing specialists at VM Design.

Snowy Display

Snow is synonymous with Christmas, and a great way to create a festive, wintery feel as a backdrop for your product display. A simple and cost-effective way to create a minimal snow display that still packs a punch is to hang lines of invisible string from the ceiling to the floor and attach cotton balls – or whatever material you’d like that looks something like snow!

Winter Carnival

For a display that’s certain to catch the eyes of those passing by, create a winter carnival in your window. With mannequins dressed in carnival outfits, a blanket of glittery fake snow on the floor, and plenty of warm-toned lights, it’ll certainly make an impact. Show off your products as prizes on a carnival store or as props for a show.

A Carpet of Baubles

Bring about a Christmas party feel with a carpet of baubles, covering your floor completely for the ultimate effect. You can choose the colours to match either your window display theme or your business. From all white and glittery to a selection of bold neon colours, this display is super simple to customise and very easy to do.

Miniature Town

If you’re looking for retail window display ideas that will definitely make potential customers stop at your shop, put together a miniature Christmas town. Use tiny houses with rooftops covered in fake snow, and small dolls shopping and bringing home Christmas trees. Light up your display to draw the eyes of those walking by with strings of fairy lights going from house to house, or add a model train that moves around your display.

Christmas retail window displays are a chance to get really creative, so let your imagination take over! It’s an essential time of the year to draw in customers, so now more than ever it’s important you get it right. If you think you might need some assistance creating a Christmas window this year that helps boost your business and attract the right customers, get in touch with our window dressing specialist at VM Design. When it comes to in-store merchandising, we know what we’re doing!

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Winter Window Dressing Theme Ideas

It might not be everybody’s cup of tea, but at VM Design we love winter. Warm jumpers, hot chocolate, and plenty of parties – it really is the most wonderful time of the year! Add to that a wealth of new retail window dressing opportunities for the season and it couldn’t get much better. That is, as long as you have plenty ideas for your shop.

If you are struggling with winter retail window dressing, we have put together some inspiration for themes that you might be able to use. Check them out and see what you think!

Starry Night

There’s something about the glow of a starry sky on a winters night that’s truly magical, and bringing that to your window display is certain to catch people’s eyes. Recreate the night sky with silver constellations printed onto a dark wall, or painted directly onto the glass of your shop window. You can also create a light-up night sky using plaster board and small LEDs, perfect for when the evenings get darker and you need something to light up the street.

Icy Winter Wonderland

Add a little chill to your display with an enchanting winter wonderland and captivate potential customers walking past. When it comes to this kind of display, the more the better, so fill your shop window with fake snow, hang clear icicles from the ceiling, and add plenty of fairy lights. We also love the look of bare trees creating a winter woodland feel amongst all the snow and ice, and using blue-toned lighting to add to the chill.

Fairy-tale Fantasy

Transport high street shoppers to another world with a magical, fairy-tale display. Whether you recreate a famous scene from a much-loved story, such as The Nutcracker, or you create your own, it’s always a winter hit. If you’re creating your own, you could continue the story elsewhere, encouraging customers to head over to your social media or come in store to find out more.

Party Season

Winter is the season of parties, so why not get in the spirit with your retail window dressing? You could re-create a party scene using well-dressed mannequins, and use your own products to bring the party to life, or give off an unmistakable party vibe with plenty of glitter, gold, and disco balls. Remember, you want your display to catch people’s eyes, so the bolder the better!

Be inventive this winter and make sure your display stands out from the crowd. If you think you might struggle to draw customers in with your retail window display, or you need some expert knowledge to give your ideas a boost, get in touch with our professionals at VM Design. When it comes to your shop window, we know just what to do.

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6 Must-Have Props for Easy Autumn Window Displays

Autumn is almost here, and shops around the UK are already planning the switch up in their window displays. It’s time to put the beach balls and BBQ’s back into storage and opt for something a little cosier!

If you haven’t even thought about your autumn retail window dressing, don’t panic – our team at VM Design have got you covered. We’ve put together 6 of our essential props that you can add to any display for an easy Autumnal look.

Colourful Leaves

Not much says Autumn like the changing colours of the leaves, and adding a bunch to your display will instantly make it more seasonal. Shades of light brown, deep orange, and warm gold are a must. We’d advise ditching real leaves though as they’ll start to decompose pretty quickly, which never looks great in a window! Instead, opt for paper alternatives.

Wood and Bark

Bring the outdoors inside with a touch of wood or bark, reflecting on Autumnal walks through the forest. You can use logs as replacement tables to show off your products or create arches of twigs under which your shop’s items take centre stage. Get inventive – there’s a whole lot you can do with them!

Plenty of Pumpkins

Get into the spirit of Autumn and Halloween with pumpkins. No matter what your display is, adding a few, well-placed pumpkins is a simple way to get that autumnal feeling. You can leave them as they are, carve them for a spooky Halloween vibe, or even paint them in different colours to match your brands aesthetic.

Little Acorns

Sticking with the woodland theme, acorns are a lovely addition to a shop window display. Scatter them around your products, or hang them from see-through string from the ceiling, creating a cascade of little acorns.

Autumnal Animals

Whether you use cute stuffed owls, realistic models, or silhouettes painted onto the glass of your window, animals are great for an instant autumnal feel. Hedgehogs, foxes, and owls are all very seasonal, and black cats are wonderful for Halloween themed displays.

Colour and Texture

If you’ve left your retail window dressing until the very last minute and need to add something Autumnal quickly, think about the colours and textures you’re using. Showcase products that are in deep red, orange, and brown hues, and use thicker materials and chunky textures.

If you find yourself consistently struggling with your shop displays and don’t think they’re doing your brand too many favours, it’s probably time to bring in some expert help – which is where VM Design comes in. Our team are experts at putting together displays that draw in your target customers and promote your products, pushing sales and boosting profits. For more information or to get the ball rolling on a new partnership, get in touch with us today.

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How to Win the Window Display Battle

Retail window dressing is a huge part of every shops branding. As you have probably heard many times, your front window is essentially like the cover of a book – which means that, despite the old saying, everyone’s going to judge you on it. So, it’s important you’re standing out from the crowd, grabbing the attention of consumers, and creating a window display to boost your business.

To help you out, our team at VM Design have put together some top retail window dressing tips and tricks you can follow. Check them out!

Plan Your Aims

Knowing what you want from your window is the key to making it successful. Make a clear list of all of your aims and keep it on hand whenever you’re planning a new display. Here are some things you could consider:

  • Who are you trying to attract? Who’s your target audience?
  • How do you want people to perceive your brand?
  • Are there key products you want to push?

Point of View

When designing your display, it’s key you think of it from your customers point of view rather than your own. Think about how someone who is completely unfamiliar with your brand will feel about your display. Does it tell them who you are? Does it make them want to find out more? If you can, get a point of view from a customer, or from someone you know who doesn’t work at your shop.

Add a Little Movement

Making your retail display move is a great way to grab the attention of the potential customers who are walking by. In fact, Popai – a company dedicated to shopper experience – discovered that moving window displays can increase sales by over 300%. That’s a huge figure! From moving signs, to scrolling banners, or even animated figures, anything that adds some life to a stagnant display is going to pull people in.

Get Interactive

In this digital age, interactive displays are the next big thing. From linking your window to social media, and encouraging people to interact with competitions, or having touch-screens with more information or fun things to do on them, there are a ton of ways you can get your audience involved. It’ll certainly make your display more memorable.

It’s All About Those Angles

To instantly make a window more interesting, consider how you’ve laid it out. Using images in the background and forefront, as well as switching products to point left or right, and staggering them rather than having them all in one straight line is a great idea. It’ll give consumers more to look at, and help with giving a good view of your display from different angles, too.

If you think you need a little more help with your retail window display, get in touch with our team at VM Design today. We can start talking about your aims and let you know how we can help you transform your business, all through the art of visual merchandising.

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Top 5 Retail Visual Merchandising Strategies from the Industry Stalwarts

Visual merchandising is both an art and a science. It’s something that involves a whole lot of research, facts, and figures – not to mention knowledge! Our visual merchandising consultants at VM Design are all trained in what we do and know the ins and outs as any professional should. To help your business, we thought we’d share some off our knowledge in the form of these top 5 tips. Enjoy!

1) Start to Utilise Technology

As the world becomes a more technological place, it’s important you update your visual merchandising strategies accordingly. Take full advantage of all the tech on offer – it’s a great tool to have at your fingertips! From VR to QR codes and linking your merchandising to social media, you can create a connected experience, actively encouraging your customers to get involved.

2) Encourage Impulsive Buys

Did you know that just under 80% of sales made are impulse buys? That’s a huge figure! Which is why it’s so important that your visual merchandising encourages these last minute sales, actively pushing products to your customers. You can do this by grouping items together that work well, for example by showing accessories that match a top. You can also place impulse products in areas where customers will be waiting, such as by the tills or the changing rooms, or have demonstrations and samples around the shop.

3) Make the Most of Empty Space

Whilst you don’t want your shop to become cluttered, you also don’t want too much empty space. That just shows missed visual merchandising opportunities! For example, the space between your top shelf and the ceiling can be used for signage, as can till counters and doors. Spot these empty space areas and think how you can use them to boost sales.

4) Grab Attention with a Window

Windows are one of the most important areas of a shop from the point of view of visual merchandising consultants. They show potential customers on the street who you are and why they should come in. Your window should sell your brand to everyone who walks past, and for that you need to put a lot of focus on the display within it.

5) Switch it Up

If you don’t change up your visual merchandising, it’s quickly going to become redundant. Customers will become so used to it that they won’t even notice anymore! Change yours up regularly, around once a month or so, to keep your audience engaged and your merchandising effective.

If you think you could use a helping hand with your visual merchandising, get in touch with our experts at VM Design. When it comes to boosting your sales with clever marketing displays, we know exactly what we’re doing.

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Visual Merchandising and In-Store Best Practices

Creating a shop that encourages customers to buy your products is essential to running a successful business. It’s about more than showing them what they need, it’s convincing them they want more. Shoppers these days are far more likely to impulse buy whilst in-store, and you need your visual merchandising to encourage them so you don’t miss out.

Our visual merchandising consultants have collected some tips for you.

Create an Experience

These days, it’s easy for consumers to do all their shopping online, so the reason they leave their house and actually go to your shop is usually based on the experience. People like to shop! It’s these shoppers that love the experience that are more likely to impulse buy, so make sure you cater for them.

Encourage interaction with products, particularly on end-cap displays or products near the tills. Provide samples, visual merchandising that’s persuasive and enticing as well as sales assistants who can give your customers the help and advice they need to buy more.

Feeling good whilst physically shopping is something your shop should be using to its advantage, so create a great experience and watch your profits soar.

End-Cap Priorities

End-caps have already been mentioned, but they’re an essential part of visual merchandising, as are stands by the tills. These encourage impulse bays and grab the attention of consumers.

To help your end-caps stand out, always ensure there’s plenty of stock on the shelves, signage to explain the product for sale and why the customer should buy it, along with any promotional offers, and put the most vital promotion in the middle region of the display. For example, if the end-cap product has testers, place these around waist to shoulder height for optimum interaction.

Speak with Signs

When sales assistants aren’t available, your signage is going to have to do all the persuading for them. This is why it’s so important to get it right. Here are some pointers to help you out:

  • Directional – Give customers information about where to find products with clear, easy to read signs. These can be used above shop aisles to show customer’s what’s down them or used at different points to direct them to sales or related items they may need.
  • Promotional – When you have promotions in store, make sure you have plenty of signage that’s placed at eye-level and is designed to catch the attention of consumers.
  • Informational – This kind of signage can be used to explain products as well as show off your branding, creating connections with consumers and showing them why they should buy your products.

With all signage around your shop, be sure to keep the design and tone of voice in keeping with your branding and use bold, large fonts that are easy to read from a distance.

Visual merchandising is crucial to encouraging sales and driving profits, so you need to be sure you’re getting it 100% right or you could be missing out on a whole lot of sales! If you are looking for a visual merchandising company to help, get in touch with our experienced team at VM Design.

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Summer Window Dressing Ideas for Retail Shops

Summer’s almost here and that means it’s time to get planning your window! Retail windows are one of the most crucial parts of your shop; they’re the first impression of your brand for potential customers and, as well all know, first impressions count. To make yours stand out this summer, our visual merchandising consultants have put together a few imaginative ideas and tips to give you some inspiration.

Take Them Abroad

The thought of going abroad in the summer is enticing to most people. We all dream of a sunny summer holiday where we can relax and have fun, so why not use that to your shops advantage? Choose an exotic location, be it southern France or the beaches of Bali, and recreate it in your display using products from inside your shop. Not only will this capture the attention of passers-by, it’ll also create an emotional reaction in which they aspire to be living the life your window is showing, which will make them far more likely to come in store!

A Sea View

There’s nothing quite like the beach in summer, so why not bring it to your shop? Create a beach display using real sand, blow-up rubber rings and maybe even dress one of your mannequins as a life guard! This’ll create a quirky, bright display that’ll attract people’s attention.

Postcard Settings

Our team have conjured up two window dressing ideas for retail shops that involve postcards, and this kind of goes with our ‘abroad’ theme.

The first is to cover the glass window in a frame of either new or vintage (depending on your brands aesthetic) postcards that’ll frame the products you display. This is simple, yet unique and effective.

The second takes a bit more work but is guaranteed to be a showstopper! This idea involves turning your window into its own postcard. You can create a postcard setting using your own products, and then on the window paint or print a stamp and postage marks, as well as a slogan with something along the lines of ‘Greetings from [your store]!’. Fun and definitely different, this is bound to get a good reaction.

Bold and Colourful

In summer, it’s essential you go bold, bright and colourful in your display. Pick vibrant colours that pop – it’s a great excuse to throw in a few neon products or display props you’ve been dying to showcase! You can use balloons, paper, window paint and a whole lot more to inject a bit of bright colour into your display. This’ll definitely grab the attention of passing shoppers!

Go Big or Go Home

We’re all for making larger than life objects for window displays, and there’s no better time to do this than in summer. Whether it’s a giant ice-lolly, beach ball or pair of sunglasses, going big is a great way to make a noticeable statement. You could use it as a background prop or as a stand for your own products.

If you think your shop could do with some professional help from retail window dressing experts in the UK, VM Design are just the team for you! Get in touch with us to find out more and get the ball rolling on your better business.

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