Category: "visual merchandising"

How to Be Successful with Visual Merchandising

Successful visual merchandising involves developing all areas of store presentations in order to promote the brand as well as the product range more effectively. This also means coming up with a wide range of product segmentation, attractive store layouts and the proper use of space, as well as merchandising principles and techniques.

Sometimes, visual merchandising will also include developing promotions during seasonal events in order to stimulate the customer’s shopping behavior as well.

Setting the Mood in Your Windows

Visual merchandising is also about setting the mood in the display windows of your store. The windows of your store are considered as your most valuable merchandise territory. Take advantage of them by using them to set the mood of the event or the sale that your store is currently having. The mood should also match with the attitude that you want your customers to have right after they buy from you – are they feeling excited, happy, etc?

Make Use of the Spotlight

Proper use of lighting is one of the key aspects of visual merchandising. Thus, using the spotlight to highlight your window display is a good idea. Coming up with dramatic lighting does not need to be expensive. Just purchase those spotlights at a hardware store and place them on the most appropriate places in your display window. Remember that your goal is to draw attention to the most important pieces of merchandise.

Keeping up with the Trends

The trends in visual merchandising are also constantly fluctuating. This is also because the retail industry is always changing. The most difficult challenge that retailers have to face is to react to the evolving needs of the customers. The visual elements of a retail store are the key to attracting customers and keeping them to stay loyal to your brand. If you want to be successful in visual merchandising, then you must learn how to keep up with the latest trend in your industry.

If you are looking for a visual merchandiser to help you with your retail window display, please contact us at VM Design.

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Need ideas for your summer window displays?

The first challenge of the retail business is attracting customers into your store. National chains understand the incredible value of well-designed retail window displays, which is why they spend big money on window displays, and independent visual merchandising companies.  A carefully designed window display can draw customers into your shop in their masses. 

The display window for your shop reflects your store’s personality. In other words, it can be thought of as a billboard that is advertising your store. If you use the display window to its fullest potential, you can draw passers-by into your shop a lot more easily.

We have collated some inspiring summer display ideas for your retail shop window display:

Beach Theme

Undeniably, having a trip to the beach is an essential part of summer. While this theme is widely used by many national chains as well as independent stores, it is still a striking way to tell customers that summer has arrived with a quick glance.

A beach theme never fails to shout sky and sea, so make sure to have a refreshing blue background for your display. If it isn’t possible to use real sand for the floor of your display, you can always use a bright fabric to represent it. Some other beach essentials you may wish to consider as props are beach balls, propped-up surfboards, toys or cut-outs of sea creatures and folding chairs.

Summer Treats Theme

Who wouldn’t be enticed by a nice, cold glass of freshly-squeezed lemonade? This classic theme truly reflects the essence of summer. You may consider sprinkling lemons and flowers around your window display to make it more fun. Of course, the other summer classic is an ice cream-themed window display. If designed and implemented well, this inviting display is could also draw potential customers into your shop as well!

Garden Theme

The ideas of this theme are almost endless and it is only limited by your imagination. You may consider crafting a couple of larger-than-life flowers to frame your products.  You can, of course, decorate the display with fake grass. Alternatively, you can fill a cake tier with flowers to give it a real garden feel. Lastly, transforming some balloons into flower shapes may help you create a simple yet striking window display.

Remember 25% of sales can be directly attributed to your windows.  Now it’s your turn to get creative! While you’re pondering these ideas, think about the characteristics of your store and use window displays to convey your store’s personality. Entice potential customers by creating a dynamic, eye-catching display that gets them in the door.

If you need help with your retail window displays, please contact us at VM Design to discuss your requirements.

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Visual Merchandising for Better Customer Experience

Visual merchandising is all about blending a comprehensive look as well as the insight of the functionality. It focuses on the visual elements that can be adapted, re-arranged or re-designed to tempt the customers in store, and maximise sales. It is not the architecture or the interior store design. Some of the visual merchandising elements include layout, signage, lighting, props and window dressing. Visual merchandising strives to be expressive and capable of communicating to customers about the contemporary styles, fresh products, and discounted products.

Although brick-and-mortar shops are a stiff battle against the instant satisfaction of online shopping, they do still have various advantages. In today’s market, brands are beginning to see brick-and-mortar shops as venues and experiential spaces, as well as retail outlets in an effort to build more meaningful, long-lasting relationships with customers. Based on the understanding that consumers typically shop online, shops are becoming a key touch point for brand interaction as well.

Today shopping today is all about the experience. With the retail business booming, the importance of visual merchandising is being better appreciated by the companies. As a result, visual merchandising is becoming an integral part of retail business. This softer approach to retail is currently creating smarter, more functional shop design and portable, multi-use merchandising installations. 

At VM Design, we are one of the unique visual merchandising consultants to have many years of creating this experience for a wide variety of clients, from the nationwide retail chains to niche boutique shops. We ensure that the right ambience for shopping is created for consumers; anything from the store layout to window displays, lighting and more. We have in-depth understanding of the fashion marketing and what the customers are looking for.

Let us take care of your visual merchandising needs while you focus on the day-to-day running of your business. Contact us on 07495 839919 to discuss your needs and we can help you to maximise your sales and your customers’ shopping experience.

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Window Dressing for Easter

As a visual merchandising company, we love Easter! With such iconic themes to work with and a whole lot of opportunity to get creative, it’s basically our version of Christmas. If you want to step up your retail window dressing game this year, check out our fun and effective ideas that are sure to catch the eyes of passers-by.

Enter Wonderland

It’s easy to just stick a rabbit or two in your window display, but why not make things a little more special? We always love the chance to incorporate some fantasy into our retail displays, and when we think of Easter and rabbits, our minds go straight to Alice in Wonderland! Why not recreate the magic with a wonderland inspired window, making The White Rabbit the center of yours? You could incorporate your own products into the scenery, adding your own twist to the original look.

Egg Messages

This is a super simple display that’s really cheap to accomplish, and has the option of getting your audience involved, too, which always makes for an engaging display. The idea is simple; have a large number of eggs that completely line your window from top to bottom, and have messages and drawings on each. You can use polystyrene models that resemble boiled eggs, or make them bigger so that they look like chocolate Easter eggs.

You can add jokes, silly faces, motivational quotes, song lyrics, or whatever you want to the eggs! You can also let your customers leave their own messages on them, encouraging them to get involved and become a part of your display. Trust us, the sheer amount of eggs will make this a spectacle in itself!

Go for Gold

During the Easter season, most retail windows are going to be full of understated pastel tones, from baby blues to soft yellows. Whilst we can’t deny the appeal of a great pastel display, we also think it’s great to stand out from the crowd. With this in mind, why not be bold this year and go the complete opposite? We’re talking about lavish, bold metallics – anything other than understated! Gold, in particular, is a favourite for us at Easter, and giant gold bunnies and eggs are reminiscent of the wrapping on the chocolate kind, making it tie in perfectly with the theme. If it’s an eye-catching display that you’re going for, go for gold!

Cracked Egg

When it comes to creating effective window displays, we love everything that’s giant. Supersizing your items has the same effect as a whole bunch of repeated miniature items – it creates a statement because it’s out of the ordinary. So, this Easter, why not bring a giant, cracked egg into your window? Make it the centre of attention, fallen on its side, and have your own products spilling from it out onto your window floor. It’s certainly a show-stopper!

If you think your retail window dressing could do with a bit of a shake-up, it’s time to bring in the professionals. At VM Design, we’re a visual merchandising company with plenty of experience using retail space to entice customers and push sales. If you have any questions about how we can help you or want to get the ball rolling on a new partnership, get in touch with our team today!

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Easter Window Dressing

Creating an enticing, interesting window display is one of the best ways to bring customers into your shop. We’re all told not judge a book by its cover, but it’s pretty hard not to, right? It’s exactly the same for your shop! Have a great window and people will want to come in, but have one that’s dull and uninspiring and you’ll easily blend into the background.

If you want to add a little creativity to your window display for this Spring and stand out from the crowd, check out our Easter retail window dressing ideas.

Neon Colours

When it comes to Easter, the safest bet is to stick with pastel tones. Pale pinks and baby blues are all the rage, but they’re not exactly original. So, if you really want to attract the attention of your customers, why not go the opposite and be bold with neon? From rabbits to Easter eggs, making yours neon will certainly pack a punch!

Go Big or Go Home

Another way to help the classic Easter clichés stand out from the crowd is to up the scale. We’re thinking giant rabbits, huge Easter eggs, or just a large amount of normal sized props – just make sure you take whatever you do to the extreme! It can be difficult to think of Easter themed objects that aren’t overused, so this is a great way to ensure you don’t blend in.

Picnic Props

Bring about some warmer weather longing with a picnic scene, using your own products to set the scene. From mannequins wearing your clothes to a basket brimming with your food, it’s a super simple way to show off your goods without making it too obvious and creating an interesting display! Add some fake grass and Spring flowers for that Easter feel – and perhaps a prop rabbit or two wouldn’t go amiss.

Egg Containers

Why not add a little marketing spin to the classic Easter egg with your retail window dressing this year and use them as props to show off your items? We love the idea of having rows of big eggs, with some of them cracked open at the middle and your shop’s products revealed inside. You could even create your own advent calendar of eggs that reveal new products in store, enticing customers to come and see what will be next!

It’s vital the window display for your shop is always brimming with creativity and originality – after all, what’s the point of a window if it doesn’t stand out? If you think you could use a little help with yours, get in touch with our team today and we’ll pair your business with a visual merchandising consultant who will suit you and your needs. The path to success really is that simple!

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Valentine’s Window Dressing Ideas

Valentine’s Day is fast approaching and if you haven’t already sorted your Valentine’s retail window display, it’s time to get cracking! You don’t want to leave it too late and miss out on all the seasonal sales. If you’re not sure what you’re doing yet, don’t worry – our visual merchandising company has put together a few ideas that aren’t too difficult to pull off and look really great.

Valentine's heart

Hanging Hearts

It’s all about hearts when it comes to February 14th, and we love the look of those made out of crepe paper – the bigger the better, too! You can keep yours in the traditional red and pink theme, or add a little bit of edge by using black and red, or be completely out there with a set of rainbow coloured hearts! Place them in between your products but make sure they don’t take focus away from what you’re selling by keeping your shop’s items in the forefront of the display.

Raining Hearts

Sticking with the theme of hearts – you can’t go wrong! – you can also create a shower of them in your display. Hang them from your ceiling using invisible thread so it looks as though they’re hanging in mid-air. If you’re using mannequins, it’s also a great idea to have them holding umbrellas as though it really is raining! Easy to do and very effective, this is a great option for last minute displays.

Spell It Out

There are a ton of words related to Valentine’s Day, but we think keeping it simple with ‘love’ is the best way to do it. There aren’t too many letters and it’s easy to see the theme you’re going for! Spell it out using unique and interesting ways, from giant scrabble letters to balloons or LED lights. You could even use your products to create the shape of the word!

Cupid’s Arrows

Cupid and his bow and arrow are a Valentine’s Day icon, so why not use arrows in your display? You can make them red or pink and even have little hearts flying alongside them. Have them ‘pierce’ your products (but, of course, don’t actually pierce them!) or use an arch of them coming from a bow to point to one main product.

Colour Themes

If you’re looking for a lastminute Valentine’s Day display, you can easily put something together simply from following a red colour theme. Collect red products from around your store to display, and find simple props, from red balloons to red glitter, to decorate your display with. Easy!

If you’re struggling to create interesting and eye-catching displays, it might be time to get in touch with visual merchandising companies. At VM Design, we have a team of visual merchandising experts who can use their creativity and knowledge to attract the customers you want. Get in touch with us today to find out more!

Valentine’s Day is fast approaching and if you haven’t already sorted your Valentine’s retail window display, it’s time to get cracking! You don’t want to leave it too late and miss out on all the seasonal sales. If you’re not sure what you’re doing yet, don’t worry – our visual merchandising company have put together a few ideas that aren’t too difficult to pull off and look really great.

Hanging Hearts

It’s all about hearts when it comes to February 14th, and we love the look of those made out of crepe paper – the bigger the better, too! You can keep yours in the traditional red and pink theme, or add a little bit of edge by using black and red, or be completely out there with a set of rainbow coloured hearts! Place them in between your products but make sure they don’t take focus away from what you’re selling by keeping your shop’s items in the forefront of the display.

Raining Hearts

Sticking with the theme of hearts – you can’t go wrong! – you can also create a shower of them in your display. Hang them from your ceiling using invisible thread so it looks as though they’re hanging in mid-air. If you’re using mannequins, it’s also a great idea to have them holding umbrellas as though it really is raining! Easy to do and very effective, this is a great option for last minute displays.

Spell It Out

There are a ton of words related to Valentine’s Day, but we think keeping it simple with ‘love’ is the best way to do it. There aren’t too many letters and it’s easy to see the theme you’re going for! Spell it out using unique and interesting ways, from giant scrabble letters to balloons or LED lights. You could even use your products to create the shape of the word!

Cupid’s Arrows

Cupid and his bow and arrow are a Valentine’s Day icon, so why not use arrows in your display? You can make them red or pink and even have little hearts flying alongside them. Have them ‘pierce’ your products (but, of course, don’t actually pierce them!) or use an arch of them coming from a bow to point to one main product.

Colour Themes

If you’re looking for a lastminute Valentine’s Day display, you can easily put something together simply from following a red colour theme. Collect red products from around your store to display, and find simple props, from red balloons to red glitter, to decorate your display with. Easy!

If you’re struggling to create interesting and eye-catching displays, it might be time to get in touch with visual merchandising companies. At VM Design, we have a team of visual merchandising experts who can use their creativity and knowledge to attract the customers you want. Get in touch with us today to find out more!

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Best Christmas Window Display Ideas

It’s that time of year again! The months are slipping past and Christmas is fast approaching, so of course our minds are turning to retail window displays. The festive season is one of the best for business, and creating an enticing window display is a great way to take advantage of the increased footfall and help your profits to soar.

If you need help creating a Christmas display for your shop, check out these tips from our window dressing specialists at VM Design.

Snowy Display

Snow is synonymous with Christmas, and a great way to create a festive, wintery feel as a backdrop for your product display. A simple and cost-effective way to create a minimal snow display that still packs a punch is to hang lines of invisible string from the ceiling to the floor and attach cotton balls – or whatever material you’d like that looks something like snow!

Winter Carnival

For a display that’s certain to catch the eyes of those passing by, create a winter carnival in your window. With mannequins dressed in carnival outfits, a blanket of glittery fake snow on the floor, and plenty of warm-toned lights, it’ll certainly make an impact. Show off your products as prizes on a carnival store or as props for a show.

A Carpet of Baubles

Bring about a Christmas party feel with a carpet of baubles, covering your floor completely for the ultimate effect. You can choose the colours to match either your window display theme or your business. From all white and glittery to a selection of bold neon colours, this display is super simple to customise and very easy to do.

Miniature Town

If you’re looking for retail window display ideas that will definitely make potential customers stop at your shop, put together a miniature Christmas town. Use tiny houses with rooftops covered in fake snow, and small dolls shopping and bringing home Christmas trees. Light up your display to draw the eyes of those walking by with strings of fairy lights going from house to house, or add a model train that moves around your display.

Christmas retail window displays are a chance to get really creative, so let your imagination take over! It’s an essential time of the year to draw in customers, so now more than ever it’s important you get it right. If you think you might need some assistance creating a Christmas window this year that helps boost your business and attract the right customers, get in touch with our window dressing specialist at VM Design. When it comes to in-store merchandising, we know what we’re doing!

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Winter Window Dressing Theme Ideas

It might not be everybody’s cup of tea, but at VM Design we love winter. Warm jumpers, hot chocolate, and plenty of parties – it really is the most wonderful time of the year! Add to that a wealth of new retail window dressing opportunities for the season and it couldn’t get much better. That is, as long as you have plenty ideas for your shop.

If you are struggling with winter retail window dressing, we have put together some inspiration for themes that you might be able to use. Check them out and see what you think!

Starry Night

There’s something about the glow of a starry sky on a winters night that’s truly magical, and bringing that to your window display is certain to catch people’s eyes. Recreate the night sky with silver constellations printed onto a dark wall, or painted directly onto the glass of your shop window. You can also create a light-up night sky using plaster board and small LEDs, perfect for when the evenings get darker and you need something to light up the street.

Icy Winter Wonderland

Add a little chill to your display with an enchanting winter wonderland and captivate potential customers walking past. When it comes to this kind of display, the more the better, so fill your shop window with fake snow, hang clear icicles from the ceiling, and add plenty of fairy lights. We also love the look of bare trees creating a winter woodland feel amongst all the snow and ice, and using blue-toned lighting to add to the chill.

Fairy-tale Fantasy

Transport high street shoppers to another world with a magical, fairy-tale display. Whether you recreate a famous scene from a much-loved story, such as The Nutcracker, or you create your own, it’s always a winter hit. If you’re creating your own, you could continue the story elsewhere, encouraging customers to head over to your social media or come in store to find out more.

Party Season

Winter is the season of parties, so why not get in the spirit with your retail window dressing? You could re-create a party scene using well-dressed mannequins, and use your own products to bring the party to life, or give off an unmistakable party vibe with plenty of glitter, gold, and disco balls. Remember, you want your display to catch people’s eyes, so the bolder the better!

Be inventive this winter and make sure your display stands out from the crowd. If you think you might struggle to draw customers in with your retail window display, or you need some expert knowledge to give your ideas a boost, get in touch with our professionals at VM Design. When it comes to your shop window, we know just what to do.

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6 Must-Have Props for Easy Autumn Window Displays

Autumn is almost here, and shops around the UK are already planning the switch up in their window displays. It’s time to put the beach balls and BBQ’s back into storage and opt for something a little cosier!

If you haven’t even thought about your autumn retail window dressing, don’t panic – our team at VM Design have got you covered. We’ve put together 6 of our essential props that you can add to any display for an easy Autumnal look.

Colourful Leaves

Not much says Autumn like the changing colours of the leaves, and adding a bunch to your display will instantly make it more seasonal. Shades of light brown, deep orange, and warm gold are a must. We’d advise ditching real leaves though as they’ll start to decompose pretty quickly, which never looks great in a window! Instead, opt for paper alternatives.

Wood and Bark

Bring the outdoors inside with a touch of wood or bark, reflecting on Autumnal walks through the forest. You can use logs as replacement tables to show off your products or create arches of twigs under which your shop’s items take centre stage. Get inventive – there’s a whole lot you can do with them!

Plenty of Pumpkins

Get into the spirit of Autumn and Halloween with pumpkins. No matter what your display is, adding a few, well-placed pumpkins is a simple way to get that autumnal feeling. You can leave them as they are, carve them for a spooky Halloween vibe, or even paint them in different colours to match your brands aesthetic.

Little Acorns

Sticking with the woodland theme, acorns are a lovely addition to a shop window display. Scatter them around your products, or hang them from see-through string from the ceiling, creating a cascade of little acorns.

Autumnal Animals

Whether you use cute stuffed owls, realistic models, or silhouettes painted onto the glass of your window, animals are great for an instant autumnal feel. Hedgehogs, foxes, and owls are all very seasonal, and black cats are wonderful for Halloween themed displays.

Colour and Texture

If you’ve left your retail window dressing until the very last minute and need to add something Autumnal quickly, think about the colours and textures you’re using. Showcase products that are in deep red, orange, and brown hues, and use thicker materials and chunky textures.

If you find yourself consistently struggling with your shop displays and don’t think they’re doing your brand too many favours, it’s probably time to bring in some expert help – which is where VM Design comes in. Our team are experts at putting together displays that draw in your target customers and promote your products, pushing sales and boosting profits. For more information or to get the ball rolling on a new partnership, get in touch with us today.

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How to Win the Window Display Battle

Retail window dressing is a huge part of every shops branding. As you have probably heard many times, your front window is essentially like the cover of a book – which means that, despite the old saying, everyone’s going to judge you on it. So, it’s important you’re standing out from the crowd, grabbing the attention of consumers, and creating a window display to boost your business.

To help you out, our team at VM Design have put together some top retail window dressing tips and tricks you can follow. Check them out!

Plan Your Aims

Knowing what you want from your window is the key to making it successful. Make a clear list of all of your aims and keep it on hand whenever you’re planning a new display. Here are some things you could consider:

  • Who are you trying to attract? Who’s your target audience?
  • How do you want people to perceive your brand?
  • Are there key products you want to push?

Point of View

When designing your display, it’s key you think of it from your customers point of view rather than your own. Think about how someone who is completely unfamiliar with your brand will feel about your display. Does it tell them who you are? Does it make them want to find out more? If you can, get a point of view from a customer, or from someone you know who doesn’t work at your shop.

Add a Little Movement

Making your retail display move is a great way to grab the attention of the potential customers who are walking by. In fact, Popai – a company dedicated to shopper experience – discovered that moving window displays can increase sales by over 300%. That’s a huge figure! From moving signs, to scrolling banners, or even animated figures, anything that adds some life to a stagnant display is going to pull people in.

Get Interactive

In this digital age, interactive displays are the next big thing. From linking your window to social media, and encouraging people to interact with competitions, or having touch-screens with more information or fun things to do on them, there are a ton of ways you can get your audience involved. It’ll certainly make your display more memorable.

It’s All About Those Angles

To instantly make a window more interesting, consider how you’ve laid it out. Using images in the background and forefront, as well as switching products to point left or right, and staggering them rather than having them all in one straight line is a great idea. It’ll give consumers more to look at, and help with giving a good view of your display from different angles, too.

If you think you need a little more help with your retail window display, get in touch with our team at VM Design today. We can start talking about your aims and let you know how we can help you transform your business, all through the art of visual merchandising.

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