Category: "visual merchandising"

Bespoke visual merchandising training

Visual merchandising (VM) can develop all areas of store presentation to promote the brand and product range more effectively.

Some experts even describe visual merchandising as helping customers to find products more easily. It can provide inspiration and solutions, advising on product information to customers without the help of a sales person.

It must be noted that successful visual merchandising calls for the right set of skills, insight and a well-informed commercial eye. If you get it right you will see your profits maximise; if you get it wrong it can prove to be costly for your business.

You can certainly unlock the potential of your store and your staff through one of our tailor-made visual merchandising training sessions. Visual merchandising workshops could be a really good way of motivating and up-skilling store owners and staff alike. We can develop a presentation for whatever your requirements are whether it is key VM principles or focusing on a specific area such as window displays. Workshops can be presentation based, hands-on or a combination of both. We can also run training sessions in your shop to allow the staff to learn in their own environment.

Our sessions go far beyond the scope of conventional task-based training; we equip your people with the knowledge, skills and behaviours to seize and maintain the leading creative and technical edge in a highly competitive retail marketplace.

We have wide ranging knowledge and experience in retail VM training from small boutique shops all the way to department stores. We can provide a wide range of VM training and development, from store presentation, visual merchandising and creative display, through to all aspects of brand development, retail brand delivery and brand management.

Please contact us to discuss your bespoke visual merchandising training. Please also check out our visual merchandising portfolio as well.


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Easter window dressing ideas

We have just the Valentine’s day behind and Easter is just around the corner.

Easter is certainly a colourful and buoyant time of the year for most retailers as the shoppers will be out and about with the warmer Spring weather. This is an opportunity you can to your advantage. Even if your merchandise is not directly related to the usual Easter goods, you can still use your shop window to your advantage and draw in some Easter shoppers.  If you are planning to catch the attention of Easter shoppers, here are a few interesting ideas for  your shop window dressing.

Pastels colours rule

Everybody associated the pastel colours with Easter. Pinks, light blues, greens and yellows remind us of Easter and the new life of spring. You can easily create an Easter feel in your shop front by using plenty of these pastel colours in your window display. First of all, get some ribbon and tissue paper in a range of pastel colours and use them to line the floor and back wall of your window. Next, you can place some of your merchandise in the foreground in strategically.

Eggs, eggs, eggs

Eggs are probably the single biggest symbol of Easter, and they can be a fun decoration to incorporate into your shop window display. You can pick up a few colourful Easter eggs and place them among the goods you are showcasing on your display tables and wall racks in your front window. In addition to the eggs, you can reinforce the Easter theme by purchasing a few stuffed chicks or baby rabbits as these animals are also associated with the holiday.

A spring in your step

If you are looking for a window display that you can leave up long after Easter has gone, then you may want to consider going for a more toned-down spring theme. One of the most exciting things about Easter is that it is the messenger of the new, warm season. So you can capitalise on the Spring theme by making an outdoors scene in your front window. You can make use of fake grass or gift wrap on the floor of the display. You can incorporate flowers, kites, bouquets of flowers or anything else you sell that reminds you of what makes spring such a fabulous season.

Needless to say that if these windows are not implemented in a coordinated way, they can look very tacky and cheap. As a result, they could actually put people off coming into your shop. If you would like some professional advice in shop window dressing, or if you are looking for a visual merchandising company, please contact VM Design.

VM Design can also provide bespoke visual merchandising training that is specifically tailored for your needs as well.


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Valentine’s Day ideas for decorating your shop window

Christmas has barely gone and the January sales are already underway, which can only mean that the countdown to Valentine’s Day has begun. If you have not already started, you will soon need to start planning your shop window display for this special occasion.

Many shops begin their Valentine’s sales starting late January, and if you want to join in the game, here are some straightforward yet unique ideas to inspire your Valentine’s window dressing.

Romance novels and red roses

If you are looking for a subtle way to spread Valentine’s Day cheer, try placing a vase of red roses in your shop window. Not only will they brighten up your window, but they will also make your shop smell sweeter.

You can add a bit of dimension to your design by stacking your favourite love stories next to the roses.

Love heart bunting

This involves simply stringing a line of twine behind your window. Once you attach it at either end, you pin it up in the middle. When the thread is secured in place, you can cut out around a couple of dozen medium-sized love hearts from pink craft paper and attach them to the twine using wooden clothes pegs. Obviously you need to judge the amount and the size of the hearts based on the size of your window.

Heart strings

Hang down vertical strings of hearts on each side of your shop window. To add a bit more character to the design, you can vary the lengths. This window display can be as understated or brash as you like – you can either cover the whole window with or place a few in strategic positions to create a more measured effect.

Reuse your Christmas lights

To add a touch of glamour to your windows this Valentine’s Day, try reusing your Christmas lights. Arranging them into a love heart pattern is a classic choice, but you could also use them to illuminate your other design features, giving your windows a warm, loving glow.

Obviously, you can take parts of each of the ideas and combine them in a tasteful way as well.

Whatever you do, please make sure that you do not go over the top with your shop front. Keep in mind that sometimes less is more.

If you would like expert help and advice on shop window dressing, or indeed if you would like to arrange bespoke visual merchandising training please get in touch with VM Design.

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6 Tips for Better Marketing Your Shop

Visual merchandising and shop window dressing are vital in today’s marketing of the retail shops.

  1. Entice people into your shop

A lot of people tend to focus solely on the online marketing and sometimes they ignore pulling people into their physical shop. It is important that people come into your actual store. Having the personal contact and increase the longevity of the relationship with that customer. Keep in mind that the shop window dressing is incredible important.

  1. Focus on how you sell your merchandise

Throughout the life of your store, you will end up selling a wide range of products and brands. What makes the same customers come back over and over again is the shopping experience you provide.You are in charge of your customers’ experience and, as a result, their loyalty. Do make sure that you invest sufficient time to provide an unforgettable customer experience. Keep in mind that it will pay off.

  1. Sweat the small details

You have to almost obsess about every single detail of the products and the customer experience. If you provide the excellence on every single detail every time, your brand and quality will shine through for a long time.

  1. Do not ever stop researching

With the technology progressing every day, you can get access to a lot of data, which makes your research so much easier. You need to be on the ball about your customers, your competition, your competition’s customer base, local and the national trends. This list goes on and on. The bottom line is that as soon as you take your eye off the research, things are likely to suffer.

  1. Encourage customers to take action

Especially in today’s economic pressures, the customers need some extra motivation to take action. Make sure that you use the calls to action in the right manner to remind customers that some of the deals are limited by time or stock where possible.

  1. Tell a visual story

There is no better way of grabbing people’s attention than having a brilliantly executed window display. If you have good traffic or passers-by, create an interesting window display that tells a story. Treat your shop window display as an invitation to the passerby. A well-designed retail window display can also tickle customer’s curiosity and encourage impulse buying as well.

For further tips and advice on visual merchandising and shop window dressing, please contact VM Design. Please also check out our visual merchandising portfolio as well.



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Lingerie boutique in Kent

One of our recent visual merchandising projects in Kent:

lingerie window dressing 01

lingerie window dressing 02








For help and advice on your visual merchandising needs, please contact us. We also provide bespoke visual merchandising training as well. Please remember to visit our visual merchandiser portfolio.

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Pre Christmas Fragrance promotion

Recently we have run a pre Christmas fragrance promotion:

pre christmas fragrance window dressing 02pre christmas fragrance window dressing 01






For further tips and advice on any Christmas promotions or window dressing, please contact VM Design.

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Picking the Visual Merchandising consultants

As the visual merchandising consultants, our main aim is to convert people interested in window-shopping into actual paying customers who are willing to spend their money at your store. Needless to say, this drives the sales growth, and the increased sales growth translates into improved revenues and profits for the business.

However, finding the right visual merchandiser for your shop is vital. Understanding your business, your requirements, your budget and constraints is as important as the general visual merchandising knowledge and experience. This is why finding the best visual merchandising consultant is not easy because you need to know what to look for and you need to be willing to carry out a thorough research. A lot of shop owners and managers wonder what they should be looking for when they are hiring a visual merchandising consultant.

At VM Design, we have years of experience in the visual merchandising and window dressing area. We have also been working with a wide range of projects; all the way from chain stores to small boutique shops. You can review some of our previous projects here at our visual merchandising portfolio page. We can also provide details of other projects in our vast portfolio if you so wish.

If you would like to speak to our other customers, we can also put you in touch with other retails owners who we have worked with so that you can get their objective feedback on our services.

We can provide an honest appraisal of your store in its current state and discuss how we can help you improve it.

We have worked across the country have even been providing tailor made visual merchandising training.

Remember finding the right visual merchandising company is important and they need to be right for you. At VM Design, we are confident that we can work with you in transforming your shop.

So, if you are looking for a long-term partner who understands your business and your requirements, please contact us at VM Design.

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3 Essential Point Of Purchase Marketing Ideas

Point of purchase marketing, commonly abbreviated as POP, utilizes in-store displays to convince customers to make a purchase of a particular brand. How can you use your point of purchase marketing to attract customers’ attention, or convince customers to make an impulse purchase at point of sale?

Several approaches can be used, but the most effective is to offer customers exhilaration and value. Just like any other marketing ideas, POP must be directed towards conveying a clear message to customers to persuade them to make purchases.

Rich attractive graphics

Customers are most attracted by visuals, therefore, when creating your materials for point of purchase marketing, consider using conspicuous colors, interactive graphics as well as modest messages. You may consider using rare shapes and quirky concepts. Make use of your creativity and make your material more appealing. This is for one sole purpose: for visitors and customers to see.

Proper positioning

The location of your POP material matters a lot as it is critical that the material be easily visible to customers and visitors, whether you put it on tables, in a marquee, at checkout stands or shelves. The effectiveness of the material is also as important as the positioning. It must have messages that are easy to read and comprehend.  The POP material will particularly be helpful when customers are making their buying decisions, therefore, ensure that they are easily accessible, for that matter, they should be at eye level.

Complementary to product line

Point of purchase marketing primarily serves the purpose of convincing customers to make impulse purchases, therefore, use of opportunities that are in line with your primary product should be given a close thought. For instance, if running a restaurant, entice customers with daily specials on tabletop displays, post images of mouth-watering snacks to complement the beverage menus for taverns, and other sorts of tricks for relevant businesses. These POP efforts should be reinforced with proper training of staff with ideas to convince customers to make purchases.

For further questions and advice on visual merchandising, please contact VM Design. We are a small visual merchandising company with a lot of expertise in visual merchandising and window dressing.


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Make it easy for your customers to find your products

Our visual merchandising consultants stress how important it is for your customers to be able to easily discover and locate the merchandise in your shop. Also ensure that they have the necessary information they need as well.

Your in shop signage should be clear and concise. If you have too many signs, it can be overwhelming. They could act like a dozen shouting voices, not enough and your customers will not know where to go.

Keep the signs simple and make sure that they reflect your branding. Use fonts and colours that are easily readable from a distance. Do stay away from script or fussy, elaborate styles.

Products need to be presented in a way that the customer can understand exactly what they do and how they help them. This is where good Point of Sale (PoS) and free standing merchandise displays really come in to play.

Point of sale or checkout is the location where a transaction occurs. It is important to use this area to showcase new products, special offers or straight forward purchases, for example socks, water bottles, pens, purses or similar small items that require no thinking.

You can be very creative with the PoS displays but aim to keep them straightforward and bold. There are hundreds of off the shelf display products you can purchase usually in plastic or cardboard.

Be creative with the products themselves. For example, if you were selling say paper napkins, create origami animals from them – instantly more appealing.

Please get in touch with VM Design for a free consultation and remember to check out our visual merchandising portfolio.

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Increasing budgets for Window Dressing

Nobody in the retail trade doubts that the visual merchandising tool can make a great impression. However, how much money to spend on the visual merchandising is a frequently asked question.

There are a lot of lessons to learn from the bigger players in the game as these companies have much bigger data to call upon and they have been experimenting with it for decades. One of these key leanings has to be about the visual merchandising and window dressing budgets.

From small boutique shops to nationwide chain stores, the budgets for visual merchandising and window dressing are “one of the best-kept secrets”. However, recent studies amongst the big retailers indicate a clear trend of increasing visual merchandising and window dressing budgets despite the recent financial pressures on the retail trade.

The window dressing budget accounts for approximately 2% of the overall marketing costs for the business that took part in the surveys. At the top end, the department stores, expectedly, spend significantly more than 2% of their marketing budget on window dressing.

Interestingly, though, the chain stores apportion slightly less than 2% of their marketing budget in the window dressing. The data suggest that this is because they spend more on their in-store presentations.

On the other end of the scale, the smaller retailers do not seem to have a fixed budget for window dressing.

Using just a fraction of the total marketing budget, the smaller retailers can have a powerful effect at a relatively low cost.

To discuss your visual merchandising and window dressing strategy, please contact VM design. We are a visual merchandising company that takes pride in providing the best service to our long-term clients.

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