Category: "visual merchandising"

6 Tips for Better Marketing Your Shop

Visual merchandising and shop window dressing are vital in today’s marketing of the retail shops.

  1. Entice people into your shop

A lot of people tend to focus solely on the online marketing and sometimes they ignore pulling people into their physical shop. It is important that people come into your actual store. Having the personal contact and increase the longevity of the relationship with that customer. Keep in mind that the shop window dressing is incredible important.

  1. Focus on how you sell your merchandise

Throughout the life of your store, you will end up selling a wide range of products and brands. What makes the same customers come back over and over again is the shopping experience you provide.You are in charge of your customers’ experience and, as a result, their loyalty. Do make sure that you invest sufficient time to provide an unforgettable customer experience. Keep in mind that it will pay off.

  1. Sweat the small details

You have to almost obsess about every single detail of the products and the customer experience. If you provide the excellence on every single detail every time, your brand and quality will shine through for a long time.

  1. Do not ever stop researching

With the technology progressing every day, you can get access to a lot of data, which makes your research so much easier. You need to be on the ball about your customers, your competition, your competition’s customer base, local and the national trends. This list goes on and on. The bottom line is that as soon as you take your eye off the research, things are likely to suffer.

  1. Encourage customers to take action

Especially in today’s economic pressures, the customers need some extra motivation to take action. Make sure that you use the calls to action in the right manner to remind customers that some of the deals are limited by time or stock where possible.

  1. Tell a visual story

There is no better way of grabbing people’s attention than having a brilliantly executed window display. If you have good traffic or passers-by, create an interesting window display that tells a story. Treat your shop window display as an invitation to the passerby. A well-designed retail window display can also tickle customer’s curiosity and encourage impulse buying as well.

For further tips and advice on visual merchandising and shop window dressing, please contact VM Design. Please also check out our visual merchandising portfolio as well.

 

 

Read More

Lingerie boutique in Kent

One of our recent visual merchandising projects in Kent:

lingerie window dressing 01

lingerie window dressing 02

 

 

 

 

 

 

 

For help and advice on your visual merchandising needs, please contact us. We also provide bespoke visual merchandising training as well. Please remember to visit our visual merchandiser portfolio.

Read More

Pre Christmas Fragrance promotion

Recently we have run a pre Christmas fragrance promotion:

pre christmas fragrance window dressing 02pre christmas fragrance window dressing 01

 

 

 

 

 

For further tips and advice on any Christmas promotions or window dressing, please contact VM Design.

Read More

Picking the Visual Merchandising consultants

As the visual merchandising consultants, our main aim is to convert people interested in window-shopping into actual paying customers who are willing to spend their money at your store. Needless to say, this drives the sales growth, and the increased sales growth translates into improved revenues and profits for the business.

However, finding the right visual merchandiser for your shop is vital. Understanding your business, your requirements, your budget and constraints is as important as the general visual merchandising knowledge and experience. This is why finding the best visual merchandising consultant is not easy because you need to know what to look for and you need to be willing to carry out a thorough research. A lot of shop owners and managers wonder what they should be looking for when they are hiring a visual merchandising consultant.

At VM Design, we have years of experience in the visual merchandising and window dressing area. We have also been working with a wide range of projects; all the way from chain stores to small boutique shops. You can review some of our previous projects here at our visual merchandising portfolio page. We can also provide details of other projects in our vast portfolio if you so wish.

If you would like to speak to our other customers, we can also put you in touch with other retails owners who we have worked with so that you can get their objective feedback on our services.

We can provide an honest appraisal of your store in its current state and discuss how we can help you improve it.

We have worked across the country have even been providing tailor made visual merchandising training.

Remember finding the right visual merchandising company is important and they need to be right for you. At VM Design, we are confident that we can work with you in transforming your shop.

So, if you are looking for a long-term partner who understands your business and your requirements, please contact us at VM Design.

Read More

3 Essential Point Of Purchase Marketing Ideas

Point of purchase marketing, commonly abbreviated as POP, utilizes in-store displays to convince customers to make a purchase of a particular brand. How can you use your point of purchase marketing to attract customers’ attention, or convince customers to make an impulse purchase at point of sale?

Several approaches can be used, but the most effective is to offer customers exhilaration and value. Just like any other marketing ideas, POP must be directed towards conveying a clear message to customers to persuade them to make purchases.

Rich attractive graphics

Customers are most attracted by visuals, therefore, when creating your materials for point of purchase marketing, consider using conspicuous colors, interactive graphics as well as modest messages. You may consider using rare shapes and quirky concepts. Make use of your creativity and make your material more appealing. This is for one sole purpose: for visitors and customers to see.

Proper positioning

The location of your POP material matters a lot as it is critical that the material be easily visible to customers and visitors, whether you put it on tables, in a marquee, at checkout stands or shelves. The effectiveness of the material is also as important as the positioning. It must have messages that are easy to read and comprehend.  The POP material will particularly be helpful when customers are making their buying decisions, therefore, ensure that they are easily accessible, for that matter, they should be at eye level.

Complementary to product line

Point of purchase marketing primarily serves the purpose of convincing customers to make impulse purchases, therefore, use of opportunities that are in line with your primary product should be given a close thought. For instance, if running a restaurant, entice customers with daily specials on tabletop displays, post images of mouth-watering snacks to complement the beverage menus for taverns, and other sorts of tricks for relevant businesses. These POP efforts should be reinforced with proper training of staff with ideas to convince customers to make purchases.

For further questions and advice on visual merchandising, please contact VM Design. We are a small visual merchandising company with a lot of expertise in visual merchandising and window dressing.

 

Read More

Make it easy for your customers to find your products

Our visual merchandising consultants stress how important it is for your customers to be able to easily discover and locate the merchandise in your shop. Also ensure that they have the necessary information they need as well.

Your in shop signage should be clear and concise. If you have too many signs, it can be overwhelming. They could act like a dozen shouting voices, not enough and your customers will not know where to go.

Keep the signs simple and make sure that they reflect your branding. Use fonts and colours that are easily readable from a distance. Do stay away from script or fussy, elaborate styles.

Products need to be presented in a way that the customer can understand exactly what they do and how they help them. This is where good Point of Sale (PoS) and free standing merchandise displays really come in to play.

Point of sale or checkout is the location where a transaction occurs. It is important to use this area to showcase new products, special offers or straight forward purchases, for example socks, water bottles, pens, purses or similar small items that require no thinking.

You can be very creative with the PoS displays but aim to keep them straightforward and bold. There are hundreds of off the shelf display products you can purchase usually in plastic or cardboard.

Be creative with the products themselves. For example, if you were selling say paper napkins, create origami animals from them – instantly more appealing.

Please get in touch with VM Design for a free consultation and remember to check out our visual merchandising portfolio.

Read More

Increasing budgets for Window Dressing

Nobody in the retail trade doubts that the visual merchandising tool can make a great impression. However, how much money to spend on the visual merchandising is a frequently asked question.

There are a lot of lessons to learn from the bigger players in the game as these companies have much bigger data to call upon and they have been experimenting with it for decades. One of these key leanings has to be about the visual merchandising and window dressing budgets.

From small boutique shops to nationwide chain stores, the budgets for visual merchandising and window dressing are “one of the best-kept secrets”. However, recent studies amongst the big retailers indicate a clear trend of increasing visual merchandising and window dressing budgets despite the recent financial pressures on the retail trade.

The window dressing budget accounts for approximately 2% of the overall marketing costs for the business that took part in the surveys. At the top end, the department stores, expectedly, spend significantly more than 2% of their marketing budget on window dressing.

Interestingly, though, the chain stores apportion slightly less than 2% of their marketing budget in the window dressing. The data suggest that this is because they spend more on their in-store presentations.

On the other end of the scale, the smaller retailers do not seem to have a fixed budget for window dressing.

Using just a fraction of the total marketing budget, the smaller retailers can have a powerful effect at a relatively low cost.

To discuss your visual merchandising and window dressing strategy, please contact VM design. We are a visual merchandising company that takes pride in providing the best service to our long-term clients.

Read More

Visual Merchandising Tips

If carried out properly, visual merchandising can really do more to sell your products compared to pages of written ads. And, it can be done in a relatively low-cost way as well.

Basics

Visual merchandising encompasses everything that your potential customers see at your shop, both outside and inside; including everything to do with your landscaping, signs, displays as well as the decor.

Visual merchandising starts outside your shop; before your customers even walk into it. Think about what impression the store gives to the passers-by. The outside of your shop needs to communicate an idea of the types of merchandise you sell, and you want to this image to make the shoppers to stop and take notice. It is always a good idea to use colours outside the store that complement the colours you use inside. Your exterior signs and landscaping should all express the image you would like to get across to customers.

Impulse Buy

Visual merchandising can be a great tool to increase your customers’ impulse purchases as well. An attractive retail window display can tempt the passers-by into the shop. Grouping like items together, such as Valentines cards and chocolates, can encourage customers to buy both items. Displaying small, inexpensive items near the cash register will encourage customers to browse while they are waiting to pay, and they might decide to add a last-minute purchase.

Reinforce Other Marketing and Advertising

Your visual merchandising should support your other advertising activities. If you advertise a special discount, post signs on the door and just inside to remind customers of the sale and direct them to the sales rack or a special display of sale items.

If you require further professional advice on visual merchandising and shop window dressing, please get in touch with us. Please also review our visual merchandising portfolio as well.

Read More

Visual merchandising essentials

When you are planning your store’s visual merchandising and display design, there are some Visual Merchandising Essentials you ought to consider. Here are some tips to help you plan out the best use of your merchandise:

  • Timing the use of the merchandise well: It is extremely important to use the right product at the right time. This will showcase the products in your display that are pertinent to your shoppers. For example, consider bringing seasonal products into your shop six weeks ahead of the season start.
  • Not overcrowding the shop with lots of products: Not having too much stuff in the store is always a key consideration for the visual merchandising professionals. Quite a lot of shops have too many things in them. And, most of the time, the shops tend to have the wrong and dated stuff.
  • Finding the right merchandise that performs well: If a product is not performing well, why are you still hanging on to it? One common trap that the shop owners fall into is getting emotionally too attached to a particular product.
  • Finding the right mixture of merchandise: Knowing your customers is incredibly important. It sounds very obvious but a surprising number of shop owners are not able to clearly describe who their typical customers are. Understand your customers; get to know what is important in their lives. Ask them if you are not sure. Try and collect their email address where possible and carry out seasonal surveys where possible. Remember, nothing remains the same even if you have a good understanding of your customer base.
  • Using your products to help our sales and to assist your staff: Regularly train your staff on what the key points of your products are and how to best use them. Also remember that the product you sell should shape the focus and value of any display you do.
  • Best use of the shop window: Your shop window is very important for your brand. So try creating a specific image. It will even be more powerful if your display inspiration comes from your products, their colours, sizes, shapes and symbols.

All this can be overwhelming at times. If you require professional advice from a visual merchandising consultant, please get in touch with VM Design. We can also arrange tailor-made visual merchandising training sessions for the artistic-minded people as well.

Read More

Importance of visual merchandisers

Nowadays retailers’ need to attract highly talented visual merchandisers is increasing every day in order to stay ahead of the market. Visual merchandisers play a very significant role in the sales and profitability of the retail stores. They provide the creativity and innovation to entice your customer to make purchase your goods and services.

Every progressing technology had considerably changed our shopping habits and behaviours; from the way we interact with our favourite brands to the way we research what to buy. With the internet at their finger tips, today’s shoppers are very savvy about your products, the prices and your competitors. If you don’t give your potential customers the opportunity to get what they want, then they can easily go to one of your local or international competitors.

First impressions are very important on the high street, and you get one chance to make a good first impression on your shoppers. You need to decorate your shop front to attract and lure customers into your store, and your high-street shop needs reflect your brand’s culture. It needs to provide the customer with a unique shopping experience.

Don’t forget there are probably thousands of ecommerce sites and online store ready to steal your business. Make sure that you give your customers something that they can only get in your store. Do remember to personalise their experience. Every customer wants to feel valued, unique and cared for when they enter your high street shop. So give recommendations based on their previous visits where possible. In doing so, not only will you expand your visual merchandising site to a personal shopping experience, but also you will position your brand as a trusted provider. Consumers turn to brands they trust first, those they have had a positive experience with, and over time this becomes a habit. Optimising your visual merchandising will have a positive impact to your brand as well.

If you would like further advice on visual merchandising, or if you would like a bespoke visual merchandising training session, please contact us. Please also check out our visual merchandising portfolio.

Read More