Category: "visual merchandising"

Visual merchandising tips

Visual merchandising is an artistic marketing technique that speeds up the movement of products off the shelves. It is an ideal way to capture the senses of consumers and lure them to buy the merchandise. Different visual merchandising techniques have been heavily used by the national chains, supermarkets, department stores and shopping malls for several decades now. Unfortunately, most retail businesses are yet to maximize this effective marketing technique.

It is important to understand that creating a visual merchandising portfolio involves a good deal of unique retail design topics and it encompasses almost everything, such as creating a window display, which is the first thing potential customers see when they visit your store.

In this post, we will briefly discuss the top 5 items to consider while creating your own merchandising displays in your retail store:

  • Start with your target market in mind: get a deep understanding of your target market and potential customers.
  • Find Inspirations: Most store owners struggle with the visual merchandising ideas to implement. When you are planning to create a unique merchandising display, there are a host of valuable resources available online in the form of articles, videos, blogs, eBooks, etc. Do not be afraid of using the online material for inspiration.
  • Don’t forget that humans have five senses: Try and connect with as many of your shoppers’ senses as possible.
  • Don’t just tell, show it: Before potential customers purchase a product they normally want to know about how it looks and feels like. To fulfill this need, you must learn the art of setting up merchandise displays that allows people feel it and envision on themselves or in their own homes.
  • Finally, remember to change it up: You will need to make the most of a scientific approach of developing an idea, implementing it and finally testing for results. This will also help you stick to what really works.

With these great tips in mind, it is time now to go out and give them a try.  You will be able to see for yourself whether or not it really works.

For any advice on any of these techniques or visual merchandising training, please contact us.

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Making the Most of Visual Merchandising

Visual merchandising is not a relatively new concept in the field of marketing and retailers are employing different visual merchandising techniques more and more every day.

When some small shop owners and managers hear the word “visual”, their self-confidence drops they don’t think that they are creative, stylish or artistic enough to spruce up their retail space in order to attract clients and persuade them to purchase their merchandise.

However, if used carefully, visual merchandising can be a very efficient and productive sales assistant and employing the art and science of visual merchandising is the ideal way to optimise your sales space for maximum profit.

The world of visual merchandising involves a good deal of unique retail design topics and encompasses a wide range of activities, such as creating a window display to the design of the retail space. Some of the objectives visual merchandising focuses on are:

  • Defining the store’s “brand”
  • Differentiating its identity
  • Encouraging shoppers to come in
  • Maximizing product exposure and appearance
  • Stimulating product interest
  • Generating impulse sales

At VM Design, we can assist you with a wide range of visual merchandising components:

  • Placement of your merchandise
  • Choosing the right type of fixtures and fittings
  • Store design and layout
  • Colour palettes (whether they are for the merchandise or store wall colours)
  • Store lighting
  • Window dressing

If you don’t have the time to worry about all these activites, we can take the hassle away and implement different ideas for you. Alternatively, if you would have the time and the interest in unleashing your creative side, we can certainly provide visual merchandising training as well.

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Window Dressing Ideas for Mother’s Day

Mother’s Day has always been a lucrative time for shop owners. With millions of mothers around the country everyone wants to buy gifts for his/her mother. It is therefore an opportunity for retailers to make the most of this period. However, it can also be a challenge to beat the competition as well. The good news is that you can stand out from the crowd by dressing your window display. In so doing you will be able to get the most out of this special day. Here are a few ideas for window dressing for Mother’s Day.

Dressing based on your product selection 

You plan to sell more items with your display, so determine what your target customers are and what you are selling. Display products from your store and set the right price. Make sure the product will appeal to your target audience. It is not always a good idea to display many products.

Add some humour 

People often like visual pranks or clever jokes, so be sure to add a little humour to your window dressing. This is usually used during special events like Christmas Day to lure children and parents. However one can also use this trick during Mother’s Day.

Attention grabbing 

The purpose of window dressing is to attract consumer’s attention. Any passer-by will be able to see the types of items you sell at your shop. So it makes sense to showcase what captures their attention. If you can do this effectively, then the chances of making lots of sales are much greater.  Highlight discounts and offers that are available as this will also play a role in attracting the general public to your store.

Colours and Lighting 

The display should be vibrant and bright as possible and for this reason the correct use of lighting and also bright colours is key. This can really make a difference to the sales that you will make. No one wants to pass by a shop only to meet with dark lighting and very boring colours. Make sure therefore your window dressing grabs attention with beautiful colour appeal.

Above all make sure your window dressing design is unique and original. Never use ideas you’ve seen  in competitors windows without modifying them. In the end, your window display should be eye-catching, creative, unique and vibrant.

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8 Visual Merchandising Tips

Are you running a small retail business? Do you find yourself wondering how to attract more customers through the door but don’t know how to? Are you getting stressed that you have heard of the visual merchandising concept but don’t know how to implement it effectively?

Then stress no more! The article below will provide you with some tips from VM Design visual merchandising experts.

Even at the best of times, it is very easy to use “discounting” to attract more shoppers instead of improving the customers shopping experience. Small retail outlets often neglect visual merchandising especially when the shop owner has to look after every aspect of the business every day from purchasing to account-keeping from recruitment to training and cleaning. The lack of visual merchandising knowledge then truly ensures that it is always at the bottom of the to-do list.

Here are 8 tips to help you guide through the basics of visual merchandising:

  1. Have a plan
  2. Think like a designer
  3. Tell a compelling story in your window. Choose your story, colours and layout carefully.
  4. De-clutter your shop
  5. Keep your shop neat and tidy
  6. Enhance the ambiance through scents, music and lighting
  7. Keep an eye on what the competition is doing
  8. Don’t be afraid of trying new ideas

If you would like some help and advice to get you started on your journey we are happy to provide a tailor-made visual merchandising training session for you and for your staff.

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Window Dressing for Retail Stores

Nowadays retailers are under a lot of pressure to grab shoppers attention as well as encouraging them to buy their products and services. In addition shop owners also aim to promote their brand and the season’s trends too.

As a result shop windows are like billboards for their products and services. It is a well known fact that retail window displays can be very influential in enticing a potential customer to enter a shop or to walk on by. Yet very frequently owners and managers of small shops create windows that can be perceived as cluttered, boring, or poorly lit.

If you are looking for a creative method to transform your shops image with an immediate impact on the consumer, then it is important to create unusual and attention grabbing window displays that will increase consumer interest and result in sales.

The challenge that stores have is to present their merchandise every season in an imaginative way whilst keeping the production costs to a minimum.

There are so many ways you can decorate your shop front from window stickers and props to large format graphics and lighting. Sounds expensive? Transforming your window display doesn’t need expensive materials. Here are some ideas to keep in mind while you are planning your next window display:

  1. Tell a story
  2. Think in visual planes
  3. Surprise customers
  4. Use bold shapes and colours
  5. Keep it clean
  6. Update your displays
  7. Use lighting to stand out

If however you need some expert help with the design and implementation of the project or indeed require some training from the experts, please contact VM Design. We can help you find the most innovative solution for your window displays at reasonable prices. We have years of experience to guide you through the design and implementation of the whole project.

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Showcase displays

showcase displayWe installed some showcase displays today using an assortment of iPods, portable speakers, headphones, binoculars, Kindles, cameras and relevant accessories.

The showcases in question are particularly difficult to dress as they can be viewed from the front and back and therefore the merchandise groups have to be double sided.

We built up the merchandise into triangular groups fixing where needed with BluTac to prevent any of the merchandise falling over. Three showcases were completed using this merchandise selection. No props were added as they would have cluttered the display and confused the customers eye.

retail showcase display

We built up the merchandise into triangular groups fixing where needed with BluTac to prevent any of the merchandise falling over. Three showcases were completed using this merchandise selection. No props were added as they would have cluttered the display and confused the customers eye.

A similar group of displays were also installed using fragrance gift sets.

Versace, Givenchy and Molton Brown sets were selected by the client to be featured.

 

display for showcaseWhen displaying fragrance gift sets such as these don’t be afraid to remove the contents and display them in a tight group in front of the gift set box.

Most gift sets are shown with the lid removed. The closed box can be a very attractive background to the merchandise especially at Christmas time when brands redesign their packaging to attract customers. Again – no props were required.

For further advice on showcase displays and other visual merchandising services, please contact VM Design.

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Retail Display Consultancy

The customer’s shopping experience is impacted by many factors. Shop’s windows, layout, visuals, product and service all influence why we buy.

At VM Design, we work with you to determine what approach will have the greatest impact for your business. We provide different types of visual merchandising services to help your business meet and surpass your customers’ expectations. We will also inspire your teams to deliver consistently attractive looking shopping experience.

Psychology plays a big part in window merchandising so, before we start a design, we plan working out a profile of the target customers.  Needless t say, the target customer profile does vary a lot for different types of shop. We always aim to get five seconds of your potential consumer’s time, so your design and the brand identity has to be spot-on.

At VM Design, our visual merchandising skills will help create

  • outstanding store layouts,
  • the most eye catching shop windows,
  • visual theatre that enhances your potential customers’ buying impulses from the minute they walk past.

This includes designing and creating the best interior layouts and window displays and ensuring the visual style maximises sales.

We also provide training courses to give you the knowledge and skills to carry out the necessary visual merchandising tasks yourself within the retail sector.

Our training can be tailored to cover any specific activity you may wish to cover – from installing a window display and taking it down, to making props from different materials, such as foam and polystyrene. It is fascinating experimenting with different materials to see what works and what does not. It can also be enlightening to step into a visual merchandiser’s shoes and to look at some of the tasks view a different set of spectacles.

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Fashion installation

We dressed a ladies fashion window today for one of our long standing clients of over 12 years.IMG_6911

It’s a difficult window to dress as the building is very old and the window is wide but doesn’t have much height or depth.

We showcased four outfits in total. It’s not possible to use mannequins to display the clothes because of the limited dimensions of the window and so due to the lack of space the use of ‘T bar’ frames to display the outfits were extremely effective in this window.

 

 

IMG_6913A floor group was included using the soft dressing technique which works well in the confined area and because of the raised floor in the window any prospective customer can view this group easily.

The boutique style display was completed with the addition of some wire bird cages suspended at varying heights. The muted ‘Tiffany’ coloured cages complemented the blues and jades of the outfits and they completed the simple look of the window.

 

 

window dressing

If your window space is too small to use mannequins to display your fashion pieces then try draping and folding your key pieces on chairs or alternatively over pieces or furniture – small chests of drawers are ideal for this. Soft dressing can be a very effective way of displaying shirts, jackets, knitwear, trousers, skirts and accessories. VM Design can advise you on this and other visual merchandising techniques.

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Furnishing Fabric Installation

Shop window dressing

We recently installed a very chic display using furnishing fabrics. The client wanted a different look to their window as previously it had been very cluttered with a lot of fabrics displayed at once. The only brief that we were given was – ‘I want something completely different to what we have had before’! News to our ears!

A range of tapestry fabrics and tapestry inspired fabrics were selected by the client for us to choose from. Fourteen fabrics were eventually chosen with an overall colour palette of purple, green and neutrals. The client gave us a free rein to create whatever we wanted which was very encouraging.

The clients previous window displays were very full and busy with the fabrics fixed either to the back wall or flush to the window glass therefore no depth was created. We fixed some hooks into the ceiling framework with poles suspended from them, this enabled us to drape fabrics from the poles at different distances between the window glass and the back wall thus creating the desired depth that the windows were lacking.

Window dressing

The fabrics were then draped and folded and rouched from the ceiling poles and over different sized display cubes and onto the fabric covered floor panels.

Classic style picture frames finished in neutral colours were filled with flat fabric and fixed to the back wall or suspended from the ceiling poles that we installed to give depth to the window. Further frames were used without fabric inserts.

The overall effect was very smart, clean and chic – showcasing the lovely fabrics that the client produces. The finished window was reminiscent of an art installation – uncluttered and minimalistic therefore ensuring that prospective customers could see the beauty of the fabrics.

Don’t be tempted when using furnishing fabrics in your window display to always drape them like curtains. Often an abstract style of draping can be more effective and helps to create a great mood and atmosphere in the display and will grab the attention of a prospective customer because it’s unusual and is least what the customer is expecting to see!Fabric installation

Please also remember to check out our visual merchandising portfolio as well.

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Liskeard Visual Merchandising October 2013

It’s now just over a year since we completed our week advising 20 shops and cafes on improving their displays and general presentation in the town of Liskeard in Cornwall. This was part of the Government directive set up to help towns rejuvenate their high streets and improve awareness of their town.

We won the contract over two other companies as the Liskeard Town Team thought that VM Design understood the needs of the retailers in question.

The VM Design team tackled a range of shops specialising in a wide spectrum of merchandise: hardware, newsagent, books, ball gowns, prom dresses, cycles, men’s and ladies wear, shoes, jewellery, gifts, Christmas decorations, cards and stationery, toys and craft items. We also advised two cafes!

Many of the shops had more than one window and so we redressed one of their windows using the same merchandise but showing the retailer how to group tightly, achieve height, group to colour, un clutter and clean the window space. We then asked the retailer to replicate what we had created in their other window.

Two evening workshops were held with twenty of the retailers attending each workshop. During the 2 hour workshop we covered all aspects of display and then asked the retailers to pair up with someone else and we then conducted a hands on participation session in which the individual teams created a display using props, merchandise and something to display the merchandise on from a range that VM Design had supplied. The workshops were well received and everyone took some tips away with them which were implemented in their windows when they took on the task the next day.

We also produced a 20 page manual that could be referred to after we had left and we set up a ‘helpline’ should any of the retailers needed help.

Most of the retailers managed to improve their visual merchandising skills and generally their windows took on a more professional look making it easier for their customers to  view the merchandise in the windows.

Our presence in the town generated some excitement and we were interviewed on BBC Radio Cornwall live a couple of times and were filmed for the BBC’s ‘Inside Out’ programme.

A photographer followed us one day for a photographic diary. All in all it was a very productive week and the individual retailers took the skills they required from our coaching to improve their presentation.

We have been back to the town a couple of times and the skills learned are still being used in the creation of some good local displays.

If you are looking for advice from professional visual merchandising consultants or visual merchandising training from the experts, then please get in touch with VM Design.

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