Category: "visual merchandising"

Visual Merchandising Tips

If carried out properly, visual merchandising can really do more to sell your products compared to pages of written ads. And, it can be done in a relatively low-cost way as well.


Visual merchandising encompasses everything that your potential customers see at your shop, both outside and inside; including everything to do with your landscaping, signs, displays as well as the decor.

Visual merchandising starts outside your shop; before your customers even walk into it. Think about what impression the store gives to the passers-by. The outside of your shop needs to communicate an idea of the types of merchandise you sell, and you want to this image to make the shoppers to stop and take notice. It is always a good idea to use colours outside the store that complement the colours you use inside. Your exterior signs and landscaping should all express the image you would like to get across to customers.

Impulse Buy

Visual merchandising can be a great tool to increase your customers’ impulse purchases as well. An attractive retail window display can tempt the passers-by into the shop. Grouping like items together, such as Valentines cards and chocolates, can encourage customers to buy both items. Displaying small, inexpensive items near the cash register will encourage customers to browse while they are waiting to pay, and they might decide to add a last-minute purchase.

Reinforce Other Marketing and Advertising

Your visual merchandising should support your other advertising activities. If you advertise a special discount, post signs on the door and just inside to remind customers of the sale and direct them to the sales rack or a special display of sale items.

If you require further professional advice on visual merchandising and shop window dressing, please get in touch with us. Please also review our visual merchandising portfolio as well.

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Visual merchandising essentials

When you are planning your store’s visual merchandising and display design, there are some Visual Merchandising Essentials you ought to consider. Here are some tips to help you plan out the best use of your merchandise:

  • Timing the use of the merchandise well: It is extremely important to use the right product at the right time. This will showcase the products in your display that are pertinent to your shoppers. For example, consider bringing seasonal products into your shop six weeks ahead of the season start.
  • Not overcrowding the shop with lots of products: Not having too much stuff in the store is always a key consideration for the visual merchandising professionals. Quite a lot of shops have too many things in them. And, most of the time, the shops tend to have the wrong and dated stuff.
  • Finding the right merchandise that performs well: If a product is not performing well, why are you still hanging on to it? One common trap that the shop owners fall into is getting emotionally too attached to a particular product.
  • Finding the right mixture of merchandise: Knowing your customers is incredibly important. It sounds very obvious but a surprising number of shop owners are not able to clearly describe who their typical customers are. Understand your customers; get to know what is important in their lives. Ask them if you are not sure. Try and collect their email address where possible and carry out seasonal surveys where possible. Remember, nothing remains the same even if you have a good understanding of your customer base.
  • Using your products to help our sales and to assist your staff: Regularly train your staff on what the key points of your products are and how to best use them. Also remember that the product you sell should shape the focus and value of any display you do.
  • Best use of the shop window: Your shop window is very important for your brand. So try creating a specific image. It will even be more powerful if your display inspiration comes from your products, their colours, sizes, shapes and symbols.

All this can be overwhelming at times. If you require professional advice from a visual merchandising consultant, please get in touch with VM Design. We can also arrange tailor-made visual merchandising training sessions for the artistic-minded people as well.

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Importance of visual merchandisers

Nowadays retailers’ need to attract highly talented visual merchandisers is increasing every day in order to stay ahead of the market. Visual merchandisers play a very significant role in the sales and profitability of the retail stores. They provide the creativity and innovation to entice your customer to make purchase your goods and services.

Every progressing technology had considerably changed our shopping habits and behaviours; from the way we interact with our favourite brands to the way we research what to buy. With the internet at their finger tips, today’s shoppers are very savvy about your products, the prices and your competitors. If you don’t give your potential customers the opportunity to get what they want, then they can easily go to one of your local or international competitors.

First impressions are very important on the high street, and you get one chance to make a good first impression on your shoppers. You need to decorate your shop front to attract and lure customers into your store, and your high-street shop needs reflect your brand’s culture. It needs to provide the customer with a unique shopping experience.

Don’t forget there are probably thousands of ecommerce sites and online store ready to steal your business. Make sure that you give your customers something that they can only get in your store. Do remember to personalise their experience. Every customer wants to feel valued, unique and cared for when they enter your high street shop. So give recommendations based on their previous visits where possible. In doing so, not only will you expand your visual merchandising site to a personal shopping experience, but also you will position your brand as a trusted provider. Consumers turn to brands they trust first, those they have had a positive experience with, and over time this becomes a habit. Optimising your visual merchandising will have a positive impact to your brand as well.

If you would like further advice on visual merchandising, or if you would like a bespoke visual merchandising training session, please contact us. Please also check out our visual merchandising portfolio.

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Visual merchandising tips

Visual merchandising is an artistic marketing technique that speeds up the movement of products off the shelves. It is an ideal way to capture the senses of consumers and lure them to buy the merchandise. Different visual merchandising techniques have been heavily used by the national chains, supermarkets, department stores and shopping malls for several decades now. Unfortunately, most retail businesses are yet to maximize this effective marketing technique.

It is important to understand that creating a visual merchandising portfolio involves a good deal of unique retail design topics and it encompasses almost everything, such as creating a window display, which is the first thing potential customers see when they visit your store.

In this post, we will briefly discuss the top 5 items to consider while creating your own merchandising displays in your retail store:

  • Start with your target market in mind: get a deep understanding of your target market and potential customers.
  • Find Inspirations: Most store owners struggle with the visual merchandising ideas to implement. When you are planning to create a unique merchandising display, there are a host of valuable resources available online in the form of articles, videos, blogs, eBooks, etc. Do not be afraid of using the online material for inspiration.
  • Don’t forget that humans have five senses: Try and connect with as many of your shoppers’ senses as possible.
  • Don’t just tell, show it: Before potential customers purchase a product they normally want to know about how it looks and feels like. To fulfill this need, you must learn the art of setting up merchandise displays that allows people feel it and envision on themselves or in their own homes.
  • Finally, remember to change it up: You will need to make the most of a scientific approach of developing an idea, implementing it and finally testing for results. This will also help you stick to what really works.

With these great tips in mind, it is time now to go out and give them a try.  You will be able to see for yourself whether or not it really works.

For any advice on any of these techniques or visual merchandising training, please contact us.

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Making the Most of Visual Merchandising

Visual merchandising is not a relatively new concept in the field of marketing and retailers are employing different visual merchandising techniques more and more every day.

When some small shop owners and managers hear the word “visual”, their self-confidence drops they don’t think that they are creative, stylish or artistic enough to spruce up their retail space in order to attract clients and persuade them to purchase their merchandise.

However, if used carefully, visual merchandising can be a very efficient and productive sales assistant and employing the art and science of visual merchandising is the ideal way to optimise your sales space for maximum profit.

The world of visual merchandising involves a good deal of unique retail design topics and encompasses a wide range of activities, such as creating a window display to the design of the retail space. Some of the objectives visual merchandising focuses on are:

  • Defining the store’s “brand”
  • Differentiating its identity
  • Encouraging shoppers to come in
  • Maximizing product exposure and appearance
  • Stimulating product interest
  • Generating impulse sales

At VM Design, we can assist you with a wide range of visual merchandising components:

  • Placement of your merchandise
  • Choosing the right type of fixtures and fittings
  • Store design and layout
  • Colour palettes (whether they are for the merchandise or store wall colours)
  • Store lighting
  • Window dressing

If you don’t have the time to worry about all these activites, we can take the hassle away and implement different ideas for you. Alternatively, if you would have the time and the interest in unleashing your creative side, we can certainly provide visual merchandising training as well.

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Window Dressing Ideas for Mother’s Day

Mother’s Day has always been a lucrative time for shop owners. With millions of mothers around the country everyone wants to buy gifts for his/her mother. It is therefore an opportunity for retailers to make the most of this period. However, it can also be a challenge to beat the competition as well. The good news is that you can stand out from the crowd by dressing your window display. In so doing you will be able to get the most out of this special day. Here are a few ideas for window dressing for Mother’s Day.

Dressing based on your product selection 

You plan to sell more items with your display, so determine what your target customers are and what you are selling. Display products from your store and set the right price. Make sure the product will appeal to your target audience. It is not always a good idea to display many products.

Add some humour 

People often like visual pranks or clever jokes, so be sure to add a little humour to your window dressing. This is usually used during special events like Christmas Day to lure children and parents. However one can also use this trick during Mother’s Day.

Attention grabbing 

The purpose of window dressing is to attract consumer’s attention. Any passer-by will be able to see the types of items you sell at your shop. So it makes sense to showcase what captures their attention. If you can do this effectively, then the chances of making lots of sales are much greater.  Highlight discounts and offers that are available as this will also play a role in attracting the general public to your store.

Colours and Lighting 

The display should be vibrant and bright as possible and for this reason the correct use of lighting and also bright colours is key. This can really make a difference to the sales that you will make. No one wants to pass by a shop only to meet with dark lighting and very boring colours. Make sure therefore your window dressing grabs attention with beautiful colour appeal.

Above all make sure your window dressing design is unique and original. Never use ideas you’ve seen  in competitors windows without modifying them. In the end, your window display should be eye-catching, creative, unique and vibrant.

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8 Visual Merchandising Tips

Are you running a small retail business? Do you find yourself wondering how to attract more customers through the door but don’t know how to? Are you getting stressed that you have heard of the visual merchandising concept but don’t know how to implement it effectively?

Then stress no more! The article below will provide you with some tips from VM Design visual merchandising experts.

Even at the best of times, it is very easy to use “discounting” to attract more shoppers instead of improving the customers shopping experience. Small retail outlets often neglect visual merchandising especially when the shop owner has to look after every aspect of the business every day from purchasing to account-keeping from recruitment to training and cleaning. The lack of visual merchandising knowledge then truly ensures that it is always at the bottom of the to-do list.

Here are 8 tips to help you guide through the basics of visual merchandising:

  1. Have a plan
  2. Think like a designer
  3. Tell a compelling story in your window. Choose your story, colours and layout carefully.
  4. De-clutter your shop
  5. Keep your shop neat and tidy
  6. Enhance the ambiance through scents, music and lighting
  7. Keep an eye on what the competition is doing
  8. Don’t be afraid of trying new ideas

If you would like some help and advice to get you started on your journey we are happy to provide a tailor-made visual merchandising training session for you and for your staff.

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Window Dressing for Retail Stores

Nowadays retailers are under a lot of pressure to grab shoppers attention as well as encouraging them to buy their products and services. In addition shop owners also aim to promote their brand and the season’s trends too.

As a result shop windows are like billboards for their products and services. It is a well known fact that retail window displays can be very influential in enticing a potential customer to enter a shop or to walk on by. Yet very frequently owners and managers of small shops create windows that can be perceived as cluttered, boring, or poorly lit.

If you are looking for a creative method to transform your shops image with an immediate impact on the consumer, then it is important to create unusual and attention grabbing window displays that will increase consumer interest and result in sales.

The challenge that stores have is to present their merchandise every season in an imaginative way whilst keeping the production costs to a minimum.

There are so many ways you can decorate your shop front from window stickers and props to large format graphics and lighting. Sounds expensive? Transforming your window display doesn’t need expensive materials. Here are some ideas to keep in mind while you are planning your next window display:

  1. Tell a story
  2. Think in visual planes
  3. Surprise customers
  4. Use bold shapes and colours
  5. Keep it clean
  6. Update your displays
  7. Use lighting to stand out

If however you need some expert help with the design and implementation of the project or indeed require some training from the experts, please contact VM Design. We can help you find the most innovative solution for your window displays at reasonable prices. We have years of experience to guide you through the design and implementation of the whole project.

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Showcase displays

showcase displayWe installed some showcase displays today using an assortment of iPods, portable speakers, headphones, binoculars, Kindles, cameras and relevant accessories.

The showcases in question are particularly difficult to dress as they can be viewed from the front and back and therefore the merchandise groups have to be double sided.

We built up the merchandise into triangular groups fixing where needed with BluTac to prevent any of the merchandise falling over. Three showcases were completed using this merchandise selection. No props were added as they would have cluttered the display and confused the customers eye.

retail showcase display

We built up the merchandise into triangular groups fixing where needed with BluTac to prevent any of the merchandise falling over. Three showcases were completed using this merchandise selection. No props were added as they would have cluttered the display and confused the customers eye.

A similar group of displays were also installed using fragrance gift sets.

Versace, Givenchy and Molton Brown sets were selected by the client to be featured.


display for showcaseWhen displaying fragrance gift sets such as these don’t be afraid to remove the contents and display them in a tight group in front of the gift set box.

Most gift sets are shown with the lid removed. The closed box can be a very attractive background to the merchandise especially at Christmas time when brands redesign their packaging to attract customers. Again – no props were required.

For further advice on showcase displays and other visual merchandising services, please contact VM Design.

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Retail Display Consultancy

The customer’s shopping experience is impacted by many factors. Shop’s windows, layout, visuals, product and service all influence why we buy.

At VM Design, we work with you to determine what approach will have the greatest impact for your business. We provide different types of visual merchandising services to help your business meet and surpass your customers’ expectations. We will also inspire your teams to deliver consistently attractive looking shopping experience.

Psychology plays a big part in window merchandising so, before we start a design, we plan working out a profile of the target customers.  Needless t say, the target customer profile does vary a lot for different types of shop. We always aim to get five seconds of your potential consumer’s time, so your design and the brand identity has to be spot-on.

At VM Design, our visual merchandising skills will help create

  • outstanding store layouts,
  • the most eye catching shop windows,
  • visual theatre that enhances your potential customers’ buying impulses from the minute they walk past.

This includes designing and creating the best interior layouts and window displays and ensuring the visual style maximises sales.

We also provide training courses to give you the knowledge and skills to carry out the necessary visual merchandising tasks yourself within the retail sector.

Our training can be tailored to cover any specific activity you may wish to cover – from installing a window display and taking it down, to making props from different materials, such as foam and polystyrene. It is fascinating experimenting with different materials to see what works and what does not. It can also be enlightening to step into a visual merchandiser’s shoes and to look at some of the tasks view a different set of spectacles.

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