Category: "visual merchandising"

Fashion installation

We dressed a ladies fashion window today for one of our long standing clients of over 12 years.IMG_6911

It’s a difficult window to dress as the building is very old and the window is wide but doesn’t have much height or depth.

We showcased four outfits in total. It’s not possible to use mannequins to display the clothes because of the limited dimensions of the window and so due to the lack of space the use of ‘T bar’ frames to display the outfits were extremely effective in this window.



IMG_6913A floor group was included using the soft dressing technique which works well in the confined area and because of the raised floor in the window any prospective customer can view this group easily.

The boutique style display was completed with the addition of some wire bird cages suspended at varying heights. The muted ‘Tiffany’ coloured cages complemented the blues and jades of the outfits and they completed the simple look of the window.



window dressing

If your window space is too small to use mannequins to display your fashion pieces then try draping and folding your key pieces on chairs or alternatively over pieces or furniture – small chests of drawers are ideal for this. Soft dressing can be a very effective way of displaying shirts, jackets, knitwear, trousers, skirts and accessories. VM Design can advise you on this and other visual merchandising techniques.

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Furnishing Fabric Installation

Shop window dressing

We recently installed a very chic display using furnishing fabrics. The client wanted a different look to their window as previously it had been very cluttered with a lot of fabrics displayed at once. The only brief that we were given was – ‘I want something completely different to what we have had before’! News to our ears!

A range of tapestry fabrics and tapestry inspired fabrics were selected by the client for us to choose from. Fourteen fabrics were eventually chosen with an overall colour palette of purple, green and neutrals. The client gave us a free rein to create whatever we wanted which was very encouraging.

The clients previous window displays were very full and busy with the fabrics fixed either to the back wall or flush to the window glass therefore no depth was created. We fixed some hooks into the ceiling framework with poles suspended from them, this enabled us to drape fabrics from the poles at different distances between the window glass and the back wall thus creating the desired depth that the windows were lacking.

Window dressing

The fabrics were then draped and folded and rouched from the ceiling poles and over different sized display cubes and onto the fabric covered floor panels.

Classic style picture frames finished in neutral colours were filled with flat fabric and fixed to the back wall or suspended from the ceiling poles that we installed to give depth to the window. Further frames were used without fabric inserts.

The overall effect was very smart, clean and chic – showcasing the lovely fabrics that the client produces. The finished window was reminiscent of an art installation – uncluttered and minimalistic therefore ensuring that prospective customers could see the beauty of the fabrics.

Don’t be tempted when using furnishing fabrics in your window display to always drape them like curtains. Often an abstract style of draping can be more effective and helps to create a great mood and atmosphere in the display and will grab the attention of a prospective customer because it’s unusual and is least what the customer is expecting to see!Fabric installation

Please also remember to check out our visual merchandising portfolio as well.

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Liskeard Visual Merchandising October 2013

It’s now just over a year since we completed our week advising 20 shops and cafes on improving their displays and general presentation in the town of Liskeard in Cornwall. This was part of the Government directive set up to help towns rejuvenate their high streets and improve awareness of their town.

We won the contract over two other companies as the Liskeard Town Team thought that VM Design understood the needs of the retailers in question.

The VM Design team tackled a range of shops specialising in a wide spectrum of merchandise: hardware, newsagent, books, ball gowns, prom dresses, cycles, men’s and ladies wear, shoes, jewellery, gifts, Christmas decorations, cards and stationery, toys and craft items. We also advised two cafes!

Many of the shops had more than one window and so we redressed one of their windows using the same merchandise but showing the retailer how to group tightly, achieve height, group to colour, un clutter and clean the window space. We then asked the retailer to replicate what we had created in their other window.

Two evening workshops were held with twenty of the retailers attending each workshop. During the 2 hour workshop we covered all aspects of display and then asked the retailers to pair up with someone else and we then conducted a hands on participation session in which the individual teams created a display using props, merchandise and something to display the merchandise on from a range that VM Design had supplied. The workshops were well received and everyone took some tips away with them which were implemented in their windows when they took on the task the next day.

We also produced a 20 page manual that could be referred to after we had left and we set up a ‘helpline’ should any of the retailers needed help.

Most of the retailers managed to improve their visual merchandising skills and generally their windows took on a more professional look making it easier for their customers to  view the merchandise in the windows.

Our presence in the town generated some excitement and we were interviewed on BBC Radio Cornwall live a couple of times and were filmed for the BBC’s ‘Inside Out’ programme.

A photographer followed us one day for a photographic diary. All in all it was a very productive week and the individual retailers took the skills they required from our coaching to improve their presentation.

We have been back to the town a couple of times and the skills learned are still being used in the creation of some good local displays.

If you are looking for advice from professional visual merchandising consultants or visual merchandising training from the experts, then please get in touch with VM Design.

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Visual Merchandising Talk at Autumn Fair NEC

In September we held a Visual Merchandising talk and demonstration for 80 people at Birmingham’s NEC.

Although the duration of the demonstration was only 30 minutes we covered the basics of grouping, composition, the creation of the ‘triangle’ within groups, use of props and general do’s and don’ts together with housekeeping. We did a step by step demonstration using wooden crates to give height and a great selection of cream lanterns, candle sticks, candles, vases and small decorative buckets were our merchandise choice for the demonstration.

Initially we showed how to create a display using the symmetrical grouping technique which is the easiest type of grouping for the beginner to master. However as we always point out in our talks although symmetrical grouping is effective it lacks spontaneity and so we encourage the use of the asymmetrical grouping technique which is more difficult to master but is the general form of grouping used in the display industry. The symmetrical group was dismantled and then we showed (using the same crates and merchandise) how to recreate the display using the asymmetrical method.

Our visual merchandising talks are always very laid back and we try to inject some fun into them and we also encourage participation when there is time as this helps to create an informal atmosphere and people seem to take the information on board much easier when they are actually handling the merchandise and creating their own displays.

Several people took photos of the merchandise groups that we created and we have had some interest going forward with regard to future displays.

If your business needs some help with the shop window dressing or visual merchandising side of it then get in touch with us. You can reach our visual merchandising portfolio on our site.

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The Benefits of Using Visual Merchandisers

Today, a large number of retail stores are using window displays to attract the attention of shoppers.

If you would like to stand out from the competition and attract more customers to your shop, then it is essential to focus on creating the right effect in your shop windows and at the front of your store. The process of displaying products and services efficiently will significantly increase your sales and this process is known as visual merchandising. This is the most effective and oldest marketing strategy for retailers. There are many benefits associated with this process, but to accomplish the process successful and effectively you will require assistance of professional visual merchandising consultants. There are many benefits of using visual merchandising consultants, such as VM Design. Some of them are listed below.

Creating Urge In Your Customer

VM Design focus on displaying your products and services efficiently so as to stimulate your customers to make a purchase from your store.

Enforcing Company Identity 

Retail shops have their own brand, individuality and unique selling point, which can be reflected well by displaying their products well.

VM Design can create a structured theme that resonates well with your potential customers.

Making a Statement 

There are a wide variety of products that work well with the inclusion of props to create a good window display. VM Design primarily focus on shop window dressing, which is the most efficient method of creating an engaging marketing device, which will therefore attract hundreds of potential eyes and convert them into a sale.

Artistic Expression 

VM Design are well aware of the fact that shop window dressing is an art which is usually utilised as an effective tool to complement the colour scheme and décor of your shop. We ensure that the displays are very striking which will act as a selling tool.

Your shop’s window display is not just a visual component; instead it plays a very crucial role in dictating the shopping experience and spending habits of your customer.

We ensure that your shop window is well planned and executed efficiently to entice the correct target market and this will further increase sales. So, to enjoy all these advantages it is a must to have professional visual merchandising consultants beside you to help you in your endeavor to attract more and more potential customers.

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How Can Your Products Sell Themselves?

Can you imagine what it would be like if your products sold themselves!

Just imagine, the customers walk right into your shop, pick up the products you are selling, pay for it and leave; without you or your sales people having to utter a single word. Even better, would it not be fantastic if they came back again in the future to buy other products.

Well, there may be a way of making your products sell themselves. I can see you scratching your head; thinking “how”? The answer is in the art and science of visual merchandising.

Visual Merchandising

Visual merchandising is the activity of promoting the sale of goods and merchandise, especially by their presentation in retail outlets.

Our professionals who carry out the visual merchandising services are called visual merchandisers and our visual merchandising services aim to present the shop environment and the products in an engaging and enticing display to encourage the sale of the products or the services.

At our VM Design visual merchandising company, we even offer services in creating and staging displays beyond the retail stores as well. We branch out into the areas of:

  • fashion shows
  • conventions
  • public events

“This is all good and well but how will the professionals make your products sell themselves?” The following section will discuss some of the techniques our retail visual merchandising experts call upon.

Encouraging the passers-by to enter the shop

An important element in any shop design is the look of the storefront. Our experts will establish, promote, and enhance your store’s visual image.

Remember! when designed successfully, the shop front provides a glimpse of the products available inside. And, it will entice your potential customers into your shop.

Creating an emotional connection between the shopper and the display

Once the shoppers enter the store, there are several approaches we take in order to inspire and identify with the customer:

  1. Arranging the shop layout so that the shopping experience is as comfortable as possible.
  2. The store layout must be logical, and it must allow for easy browsing.
  3. Selling the product by demonstrating and promoting the product.

Think how many times we have seen a video or a sales person introducing and explaining a new product. And, think of how many times we have bought something new that we did not need in the end.

Enhancing the shopping experience

The key here is entertaining the customers and enhancing their shopping experience. We play around with many variables, including:

  • Music
  • Lighting
  • Climate control

Remember, your products could be selling themselves. But you and your products need our expert visual merchandising help to achieve this.

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Spring is here!

With the arrival of Spring and the clocks going forward we can feel rejuvenated and with the added bonus of warmer weather the buying public (your customers) are ready to shop!

When installing a Spring window please make sure that you thoroughly clean any plinths, Perspex stands and of course the merchandise – this may need to be checked for dust and general ‘debris’ whether it is hard or soft merchandise.  The biggest faux pas when installing a new window is dirty window glass! This must be kept scrupulously clean all year round. It gives the wrong impression to your customers if your glass is grubby, smeared or dirty!  Also during this time of the year you may get dead insects in the window space: make sure you check your window daily and remove any insects when you do your daily clean.

Make your windows bright and eye catching, don’t clutter them with an excess of merchandise and remember that a few key pieces and a smart prop in a window will attract prospective customers rather than filling it full of every new line you have just had delivered which will confuse your customer as their eye won’t know where to look!

Remember that it is very important to change the merchandise in your window on a regular basis. When you install a new window, it’s most important to dress it with a great prop and then change the merchandise two weeks later to keep your window fresh and current.

Windows are a great selling tool and the first thing that your customer sees. With little outlay they can work for you in a positive way and increase your footfall and revenue.

VM Design can help you with your windows either on a regular basis or as a one off! Please take the time to view our visual merchandising gallery and do not hesitate to contact us should you require us to install a window or display for you.

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Let us help you maximise your sales

Visual merchandising is all about blending the insight of the functionality and comprehensive look. It should be expressive and capable of communicating to customers about the contemporary styles, fresh products, and discounted products.

Today shopping is all about the experience. With the retail business booming, the importance of visual merchandising is being better appreciated by the companies. As a result, visual merchandising is becoming an integral part of retail business.

Unlike other visual merchandising companies, at VM Design, we create his experience. We ensure that the right ambiance for shopping is created for consumers; anything from the store layout to window displays, lighting and more. We have in-depth understanding of the fashion marketing and what the customers are looking for.

Let us take care of your visual merchandising needs while you focus on the day-to-day running of your business. Contact us on 07956 952157 to discuss your needs.

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Visual Merchandising Specialists Rejuvenating Liskeard in Cornwall

Spent the week in Liskeard in Cornwall with my team helping to rejuvenate 20 shops in the town!

All of the shops (ranging from gifts to menswear, books to carpets, women’s wear to hardware, opticians to wood burning stoves, cycles to stationers, cafés to the local newsagents, all of them were given our attention and the results were amazing with all of the retailers enthusing over the results.

Visual Merchandising Liskeard

We set up two evening workshops with 26 local traders attending across the two evenings. A manual was also produced containing details of the dos and donts of visual merchandising.

BBC Radio Cornwall expressed an interest and a couple of interviews were conducted with myself and one of the leading traders. The BBC also filmed us dressing a window from beginning to end to be included in a forthcoming TV programme.

All in all a very productive week was had by myself and my team. We are leaving on 2nd November to return to Berkshire feeling very satisfied with a job well done’!

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Retail Visual Merchandising

Visual merchandising is the art of displaying merchandise to help increase the shop visitors and sales volume in an engaging manner.

When implemented by professionals, visual merchandising turns into a strong instrument and permits you to set up an efficient communication method between you and your potential clients that influences their selections, and enhances, even maximises, the potential sales of the store.

With our visual merchandising expertise, we can help you inform your shoppers on your products or services to maximise your sales.

We can also help you maximise your display for retail potential

  • by making use of the right timing for the right product or the service
  • and with a correct visual order

through well-tested scientific strategies to display for retail.

Our extensive knowledge of visual merchandising in display for retail sector will help you save time and money by selecting the most effective answer that fits to your requirements as well. We can create a sensible visual merchandising design with a reasonable price, that reflects your individual model and traits as well as reflecting the model and characteristics of the product or the service that you simply promote. This will not only entice extra customers but also can generate an increase both within the visitors of your online business and your sales chart.

Our visual merchandising expertise can also be a value efficient and quick methodology for the renovation of your store. This can offer the buyers a pleasant setting and a straightforward purchasing experience. Supported with our creativity, visual merchandising tips help improve your business. Remember to take into account the saying “seeing is believing” in actual life.

Lastly but most importantly, VM Design supplies glorious display for retail tasks and customer providers on visual merchandising that create worth for money.

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