Category: "window dressing"

Window Dressing for Beauty Business

Recently a beauty business needed our help.

Beauty business window dressing 01

Part of the beauty business is beauty medical and the other is pure beauty – facials, massage etc.

As part of our window dressing exercise, one window was transformed from a virtually empty space into a fully functioning space advertising the full range of medical procedures offered.

The white cubes and perspex boxes give height to the window and are perfect for displaying products.

 

 

The addition of the green twisted bamboo in white bottles completed the holistic look. Beauty business window dressing 03 Beauty business window dressing 02The second window promotes the beauty side of the business. We used folded towels and cerise peonies as a prop to compliment the products selected.

The pink props in this window and the green in the other are perfect partners as they are opposites of the colour wheel and so are complimentary.

The window run now looks more professional and cohesive.

We are an independent visual merchandising company that take pride in quality. For any tips and advice on visual merchandising and window dressing, please contact us.

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Hair salon window dressing

This hairdressing salon now has two product windows where there used to be sofas.

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Hair salon 03  Hair salon 04

We relocated one of the sofas and removed the other completely.

The white boxes look clean and contemporary and allow the coloured product to stand out.

The tall driftwood bundles give a calming effect and the addition of perspex bubbles make the product groups fun and different.

For help and advice for your shop window dressing, please contact VM Design. We are an independent visual merchandising company that take price in the quality of our work.

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Window Dressing for Homeopathic Pharmacy

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We have just re designed and installed a new window for a client specialising in homeopathic remedies and products.

We used white units and a table to create different heights. The perspex boxes look contemporary and the addition of prop apples complete the clean look.

An interior table display is a must for add on purchases. Block your merchandise in a neat and ordered way and keep everything clean.

For help and advice for your shop window dressing, please contact us. VM Design is a specialist visual merchandising company.

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Impact of Visual Merchandising

Customer Experience

Engaging your customers effectively is one of the best forms of promotion and a strong use of promotional material can help customers feel as though they are interacting with a company and obtaining the information they need to know.

An effective way of engaging with your shoppers and leave a positive impression about your shop and your brand is to assist them with their needs when they visit your store. This is very likely to result in future visits and sales from the customer.

Interestingly this engagement is not all about asking the shoppers about their requirements explicitly. The design of the store environment, from all visuals at all locations to the treatment and support of the customers, will all contribute to this.

Impact of Visual Merchandising

First impressions are formed within the first 10 seconds. And, customers remember the worst impression more vividly; not the best impression.

Countless factors affect shoppers’ decisions; from the first glimpse of a product through to its purchase. Research shows that all 5 senses come into play even though sight and hearing are the key ones:

Sight: 83%

Hearing: 11%

Smell: 3.5%

Touch: 1.5%

Taste: 1%

Common mistakes to avoid in Visual Merchandising

Even the small and invisible things influence your customers’ experience and it is very easy to get things wrong without the right knowledge.

Some of the most common visual merchandising mistakes that the store owners and managers make can be classified in 7 categories:

  1. Too much signage
  2. Confusing traffic patterns
  3. Too much propping
  4. Disconnect between exterior window and store contents
  5. Poor lighting
  6. No point of view
  7. Inconsistency in visual executions

As a store owner or manager, if you are not confident with your visual merchandising skills or if you do not have the creative ideas, please contact us for advice. We can provide a wide range of visual merchandising and shop window dressing services. We can also provide bespoke visual merchandising training as well for you and for your staff. Please also check out our visual merchandising portfolio.

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Key retail visual merchandising terms every retailer needs to know

The world of visual merchandising could be very confusing with a lot of specific terminology. If you have ever wondered what certain terms actually mean in the retail and visual merchandising world, we have compiled the definitions of some of the commonly used terms.

Basic Visual Merchandising Terms:

  • Merchandising – using effective presentation techniques to entice customers to purchase products.
  • Fixtures – Shelving, cabinets, tables, rods, counters, stands, easels, forms, and platforms on which merchandise is stocked and displayed for sale in the shop.
  • Optimise – planning, implementing and reviewing steps to improve the likelihood of a purchase being made.
  • Inventory – The items for sale in your store.
  • Layout – The way in which your store is laid out, and how the products are arranged for sale.
  • ROI – Acronym for Return on Investment. This is a way of working out if the money you are investing is profitable.
  • Consumer – a person who purchases goods and services for personal use, or the decision maker for business purchases.
  • POP/POS – This stands for Point of Purchase/Point of Sale. The place where the transaction is complete (and a great place to put impulse products!)

More Advanced Visual Merchandising Terms:

  • Themes – This is the topic of your display. It should represent the message you would like to convey to the shoppers. Consider the way that your products are used, and build your theme around that.
  • Planogram – Shortened to POG, this is a visual representation of the products and services in your shop. Planogram is essentially a model that indicates the best positioning and placement of your merchandise.
  • Hot Spot – A place that customers gravitate to in your store. Place your most profitable items here.
  • Props – Objects added that support the theme of the display. These items are used for building ambience and theme in your shop; they would not be for sale.
  • Sightlines – a line of vision from someone’s eye to what should be seen (determining good or bad visibility). Good merchandising would have long sightlines, so customers can see a lot of the store at once.
  • Ambience – Difficult to put your finger on, but this is the character of a store. Sensory information will combine to create this (I.e. sight, sound, smell, textures)
  • Proportional Merchandising –In simple terms, this is the technique of giving more space to your best sellers and less space to your poor sellers Knowing which items are most profitable, and assigning space to them in your store proportionate to their profitability.
  • Product Engagement – When your customer engages with a product, they pay it more attention, maybe by touching or picking it up. Increased product engagement will lead to increased sales.

For more information and advice on visual merchandising, please contact us. We are proud to be one of the independent visual merchandising companies with a wide ranging visual merchandising portfolio.

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Planning out a Visual Merchandising Project

Before you embark on a new shop window display or shop layout, having a clear plan is very important. Starting such a project without a firm plan is not likely to cost you time but likely to cost you money as well.

Here are 4 key areas you can consider for a successful Visual Merchandising project:

  • Good shop layouts
  • Using the right merchandising style for the product type
  • Incorporating appropriate props and displays to support the product
  • Adding the correct signage and graphics to communicate to the customer

Store Layouts

The right shop layout will encourage customers to explore different products. Consider presenting them with a layout that facilitates a specific traffic pattern. Here are some of the things you will need to consider:

  • Space Planning
  • Segmentation
  • Fixture Layout

Merchandising

This is about choosing the right style for your products. Merchandising focuses on how the shop looks and how the products are styled. Understand who your customers are and how they shop is vital to get this right.

Display

To create high converting displays, you can consider using a number of product display techniques. Below are some aspects that you must keep in mind:

  • Adding interest
  • Adding character
  • Supporting the brand

Graphics

Coordinating signage and graphics with the image of the shop will act as a bridge between your potential customers and your products. Here are some aspect you need to keep in mind while planning out:

  • Add interest
  • Add character
  • Support the brand
  • Communicate
  • Sell

Keep in mind the old adage goes if you fail to plan, you are planning to fail! So, if you need help and advice on your visual merchandising and shop window dressing, please get in touch with us. We have a wide ranging experience in different projects. Please also review our visual merchandising portfolio.

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Easter window dressing ideas

We have just the Valentine’s day behind and Easter is just around the corner.

Easter is certainly a colourful and buoyant time of the year for most retailers as the shoppers will be out and about with the warmer Spring weather. This is an opportunity you can to your advantage. Even if your merchandise is not directly related to the usual Easter goods, you can still use your shop window to your advantage and draw in some Easter shoppers.  If you are planning to catch the attention of Easter shoppers, here are a few interesting ideas for  your shop window dressing.

Pastels colours rule

Everybody associated the pastel colours with Easter. Pinks, light blues, greens and yellows remind us of Easter and the new life of spring. You can easily create an Easter feel in your shop front by using plenty of these pastel colours in your window display. First of all, get some ribbon and tissue paper in a range of pastel colours and use them to line the floor and back wall of your window. Next, you can place some of your merchandise in the foreground in strategically.

Eggs, eggs, eggs

Eggs are probably the single biggest symbol of Easter, and they can be a fun decoration to incorporate into your shop window display. You can pick up a few colourful Easter eggs and place them among the goods you are showcasing on your display tables and wall racks in your front window. In addition to the eggs, you can reinforce the Easter theme by purchasing a few stuffed chicks or baby rabbits as these animals are also associated with the holiday.

A spring in your step

If you are looking for a window display that you can leave up long after Easter has gone, then you may want to consider going for a more toned-down spring theme. One of the most exciting things about Easter is that it is the messenger of the new, warm season. So you can capitalise on the Spring theme by making an outdoors scene in your front window. You can make use of fake grass or gift wrap on the floor of the display. You can incorporate flowers, kites, bouquets of flowers or anything else you sell that reminds you of what makes spring such a fabulous season.

Needless to say that if these windows are not implemented in a coordinated way, they can look very tacky and cheap. As a result, they could actually put people off coming into your shop. If you would like some professional advice in shop window dressing, or if you are looking for a visual merchandising company, please contact VM Design.

VM Design can also provide bespoke visual merchandising training that is specifically tailored for your needs as well.

 

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Valentine’s Day ideas for decorating your shop window

Christmas has barely gone and the January sales are already underway, which can only mean that the countdown to Valentine’s Day has begun. If you have not already started, you will soon need to start planning your shop window display for this special occasion.

Many shops begin their Valentine’s sales starting late January, and if you want to join in the game, here are some straightforward yet unique ideas to inspire your Valentine’s window dressing.

Romance novels and red roses

If you are looking for a subtle way to spread Valentine’s Day cheer, try placing a vase of red roses in your shop window. Not only will they brighten up your window, but they will also make your shop smell sweeter.

You can add a bit of dimension to your design by stacking your favourite love stories next to the roses.

Love heart bunting

This involves simply stringing a line of twine behind your window. Once you attach it at either end, you pin it up in the middle. When the thread is secured in place, you can cut out around a couple of dozen medium-sized love hearts from pink craft paper and attach them to the twine using wooden clothes pegs. Obviously you need to judge the amount and the size of the hearts based on the size of your window.

Heart strings

Hang down vertical strings of hearts on each side of your shop window. To add a bit more character to the design, you can vary the lengths. This window display can be as understated or brash as you like – you can either cover the whole window with or place a few in strategic positions to create a more measured effect.

Reuse your Christmas lights

To add a touch of glamour to your windows this Valentine’s Day, try reusing your Christmas lights. Arranging them into a love heart pattern is a classic choice, but you could also use them to illuminate your other design features, giving your windows a warm, loving glow.

Obviously, you can take parts of each of the ideas and combine them in a tasteful way as well.

Whatever you do, please make sure that you do not go over the top with your shop front. Keep in mind that sometimes less is more.

If you would like expert help and advice on shop window dressing, or indeed if you would like to arrange bespoke visual merchandising training please get in touch with VM Design.

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6 Tips for Better Marketing Your Shop

Visual merchandising and shop window dressing are vital in today’s marketing of the retail shops.

  1. Entice people into your shop

A lot of people tend to focus solely on the online marketing and sometimes they ignore pulling people into their physical shop. It is important that people come into your actual store. Having the personal contact and increase the longevity of the relationship with that customer. Keep in mind that the shop window dressing is incredible important.

  1. Focus on how you sell your merchandise

Throughout the life of your store, you will end up selling a wide range of products and brands. What makes the same customers come back over and over again is the shopping experience you provide.You are in charge of your customers’ experience and, as a result, their loyalty. Do make sure that you invest sufficient time to provide an unforgettable customer experience. Keep in mind that it will pay off.

  1. Sweat the small details

You have to almost obsess about every single detail of the products and the customer experience. If you provide the excellence on every single detail every time, your brand and quality will shine through for a long time.

  1. Do not ever stop researching

With the technology progressing every day, you can get access to a lot of data, which makes your research so much easier. You need to be on the ball about your customers, your competition, your competition’s customer base, local and the national trends. This list goes on and on. The bottom line is that as soon as you take your eye off the research, things are likely to suffer.

  1. Encourage customers to take action

Especially in today’s economic pressures, the customers need some extra motivation to take action. Make sure that you use the calls to action in the right manner to remind customers that some of the deals are limited by time or stock where possible.

  1. Tell a visual story

There is no better way of grabbing people’s attention than having a brilliantly executed window display. If you have good traffic or passers-by, create an interesting window display that tells a story. Treat your shop window display as an invitation to the passerby. A well-designed retail window display can also tickle customer’s curiosity and encourage impulse buying as well.

For further tips and advice on visual merchandising and shop window dressing, please contact VM Design. Please also check out our visual merchandising portfolio as well.

 

 

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Lingerie boutique in Kent

One of our recent visual merchandising projects in Kent:

lingerie window dressing 01

lingerie window dressing 02

 

 

 

 

 

 

 

For help and advice on your visual merchandising needs, please contact us. We also provide bespoke visual merchandising training as well. Please remember to visit our visual merchandiser portfolio.

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