Category: "window dressing"

Valentine’s Day ideas for decorating your shop window

Christmas has barely gone and the January sales are already underway, which can only mean that the countdown to Valentine’s Day has begun. If you have not already started, you will soon need to start planning your shop window display for this special occasion.

Many shops begin their Valentine’s sales starting late January, and if you want to join in the game, here are some straightforward yet unique ideas to inspire your Valentine’s window dressing.

Romance novels and red roses

If you are looking for a subtle way to spread Valentine’s Day cheer, try placing a vase of red roses in your shop window. Not only will they brighten up your window, but they will also make your shop smell sweeter.

You can add a bit of dimension to your design by stacking your favourite love stories next to the roses.

Love heart bunting

This involves simply stringing a line of twine behind your window. Once you attach it at either end, you pin it up in the middle. When the thread is secured in place, you can cut out around a couple of dozen medium-sized love hearts from pink craft paper and attach them to the twine using wooden clothes pegs. Obviously you need to judge the amount and the size of the hearts based on the size of your window.

Heart strings

Hang down vertical strings of hearts on each side of your shop window. To add a bit more character to the design, you can vary the lengths. This window display can be as understated or brash as you like – you can either cover the whole window with or place a few in strategic positions to create a more measured effect.

Reuse your Christmas lights

To add a touch of glamour to your windows this Valentine’s Day, try reusing your Christmas lights. Arranging them into a love heart pattern is a classic choice, but you could also use them to illuminate your other design features, giving your windows a warm, loving glow.

Obviously, you can take parts of each of the ideas and combine them in a tasteful way as well.

Whatever you do, please make sure that you do not go over the top with your shop front. Keep in mind that sometimes less is more.

If you would like expert help and advice on shop window dressing, or indeed if you would like to arrange bespoke visual merchandising training please get in touch with VM Design.

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6 Tips for Better Marketing Your Shop

Visual merchandising and shop window dressing are vital in today’s marketing of the retail shops.

  1. Entice people into your shop

A lot of people tend to focus solely on the online marketing and sometimes they ignore pulling people into their physical shop. It is important that people come into your actual store. Having the personal contact and increase the longevity of the relationship with that customer. Keep in mind that the shop window dressing is incredible important.

  1. Focus on how you sell your merchandise

Throughout the life of your store, you will end up selling a wide range of products and brands. What makes the same customers come back over and over again is the shopping experience you provide.You are in charge of your customers’ experience and, as a result, their loyalty. Do make sure that you invest sufficient time to provide an unforgettable customer experience. Keep in mind that it will pay off.

  1. Sweat the small details

You have to almost obsess about every single detail of the products and the customer experience. If you provide the excellence on every single detail every time, your brand and quality will shine through for a long time.

  1. Do not ever stop researching

With the technology progressing every day, you can get access to a lot of data, which makes your research so much easier. You need to be on the ball about your customers, your competition, your competition’s customer base, local and the national trends. This list goes on and on. The bottom line is that as soon as you take your eye off the research, things are likely to suffer.

  1. Encourage customers to take action

Especially in today’s economic pressures, the customers need some extra motivation to take action. Make sure that you use the calls to action in the right manner to remind customers that some of the deals are limited by time or stock where possible.

  1. Tell a visual story

There is no better way of grabbing people’s attention than having a brilliantly executed window display. If you have good traffic or passers-by, create an interesting window display that tells a story. Treat your shop window display as an invitation to the passerby. A well-designed retail window display can also tickle customer’s curiosity and encourage impulse buying as well.

For further tips and advice on visual merchandising and shop window dressing, please contact VM Design. Please also check out our visual merchandising portfolio as well.



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Lingerie boutique in Kent

One of our recent visual merchandising projects in Kent:

lingerie window dressing 01

lingerie window dressing 02








For help and advice on your visual merchandising needs, please contact us. We also provide bespoke visual merchandising training as well. Please remember to visit our visual merchandiser portfolio.

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Pre Christmas Fragrance promotion

Recently we have run a pre Christmas fragrance promotion:

pre christmas fragrance window dressing 02pre christmas fragrance window dressing 01






For further tips and advice on any Christmas promotions or window dressing, please contact VM Design.

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Picking the Visual Merchandising consultants

As the visual merchandising consultants, our main aim is to convert people interested in window-shopping into actual paying customers who are willing to spend their money at your store. Needless to say, this drives the sales growth, and the increased sales growth translates into improved revenues and profits for the business.

However, finding the right visual merchandiser for your shop is vital. Understanding your business, your requirements, your budget and constraints is as important as the general visual merchandising knowledge and experience. This is why finding the best visual merchandising consultant is not easy because you need to know what to look for and you need to be willing to carry out a thorough research. A lot of shop owners and managers wonder what they should be looking for when they are hiring a visual merchandising consultant.

At VM Design, we have years of experience in the visual merchandising and window dressing area. We have also been working with a wide range of projects; all the way from chain stores to small boutique shops. You can review some of our previous projects here at our visual merchandising portfolio page. We can also provide details of other projects in our vast portfolio if you so wish.

If you would like to speak to our other customers, we can also put you in touch with other retails owners who we have worked with so that you can get their objective feedback on our services.

We can provide an honest appraisal of your store in its current state and discuss how we can help you improve it.

We have worked across the country have even been providing tailor made visual merchandising training.

Remember finding the right visual merchandising company is important and they need to be right for you. At VM Design, we are confident that we can work with you in transforming your shop.

So, if you are looking for a long-term partner who understands your business and your requirements, please contact us at VM Design.

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Increasing budgets for Window Dressing

Nobody in the retail trade doubts that the visual merchandising tool can make a great impression. However, how much money to spend on the visual merchandising is a frequently asked question.

There are a lot of lessons to learn from the bigger players in the game as these companies have much bigger data to call upon and they have been experimenting with it for decades. One of these key leanings has to be about the visual merchandising and window dressing budgets.

From small boutique shops to nationwide chain stores, the budgets for visual merchandising and window dressing are “one of the best-kept secrets”. However, recent studies amongst the big retailers indicate a clear trend of increasing visual merchandising and window dressing budgets despite the recent financial pressures on the retail trade.

The window dressing budget accounts for approximately 2% of the overall marketing costs for the business that took part in the surveys. At the top end, the department stores, expectedly, spend significantly more than 2% of their marketing budget on window dressing.

Interestingly, though, the chain stores apportion slightly less than 2% of their marketing budget in the window dressing. The data suggest that this is because they spend more on their in-store presentations.

On the other end of the scale, the smaller retailers do not seem to have a fixed budget for window dressing.

Using just a fraction of the total marketing budget, the smaller retailers can have a powerful effect at a relatively low cost.

To discuss your visual merchandising and window dressing strategy, please contact VM design. We are a visual merchandising company that takes pride in providing the best service to our long-term clients.

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Visual Merchandising Tips

If carried out properly, visual merchandising can really do more to sell your products compared to pages of written ads. And, it can be done in a relatively low-cost way as well.


Visual merchandising encompasses everything that your potential customers see at your shop, both outside and inside; including everything to do with your landscaping, signs, displays as well as the decor.

Visual merchandising starts outside your shop; before your customers even walk into it. Think about what impression the store gives to the passers-by. The outside of your shop needs to communicate an idea of the types of merchandise you sell, and you want to this image to make the shoppers to stop and take notice. It is always a good idea to use colours outside the store that complement the colours you use inside. Your exterior signs and landscaping should all express the image you would like to get across to customers.

Impulse Buy

Visual merchandising can be a great tool to increase your customers’ impulse purchases as well. An attractive retail window display can tempt the passers-by into the shop. Grouping like items together, such as Valentines cards and chocolates, can encourage customers to buy both items. Displaying small, inexpensive items near the cash register will encourage customers to browse while they are waiting to pay, and they might decide to add a last-minute purchase.

Reinforce Other Marketing and Advertising

Your visual merchandising should support your other advertising activities. If you advertise a special discount, post signs on the door and just inside to remind customers of the sale and direct them to the sales rack or a special display of sale items.

If you require further professional advice on visual merchandising and shop window dressing, please get in touch with us. Please also review our visual merchandising portfolio as well.

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Window Dressing Ideas for Mother’s Day

Mother’s Day has always been a lucrative time for shop owners. With millions of mothers around the country everyone wants to buy gifts for his/her mother. It is therefore an opportunity for retailers to make the most of this period. However, it can also be a challenge to beat the competition as well. The good news is that you can stand out from the crowd by dressing your window display. In so doing you will be able to get the most out of this special day. Here are a few ideas for window dressing for Mother’s Day.

Dressing based on your product selection 

You plan to sell more items with your display, so determine what your target customers are and what you are selling. Display products from your store and set the right price. Make sure the product will appeal to your target audience. It is not always a good idea to display many products.

Add some humour 

People often like visual pranks or clever jokes, so be sure to add a little humour to your window dressing. This is usually used during special events like Christmas Day to lure children and parents. However one can also use this trick during Mother’s Day.

Attention grabbing 

The purpose of window dressing is to attract consumer’s attention. Any passer-by will be able to see the types of items you sell at your shop. So it makes sense to showcase what captures their attention. If you can do this effectively, then the chances of making lots of sales are much greater.  Highlight discounts and offers that are available as this will also play a role in attracting the general public to your store.

Colours and Lighting 

The display should be vibrant and bright as possible and for this reason the correct use of lighting and also bright colours is key. This can really make a difference to the sales that you will make. No one wants to pass by a shop only to meet with dark lighting and very boring colours. Make sure therefore your window dressing grabs attention with beautiful colour appeal.

Above all make sure your window dressing design is unique and original. Never use ideas you’ve seen  in competitors windows without modifying them. In the end, your window display should be eye-catching, creative, unique and vibrant.

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8 Visual Merchandising Tips

Are you running a small retail business? Do you find yourself wondering how to attract more customers through the door but don’t know how to? Are you getting stressed that you have heard of the visual merchandising concept but don’t know how to implement it effectively?

Then stress no more! The article below will provide you with some tips from VM Design visual merchandising experts.

Even at the best of times, it is very easy to use “discounting” to attract more shoppers instead of improving the customers shopping experience. Small retail outlets often neglect visual merchandising especially when the shop owner has to look after every aspect of the business every day from purchasing to account-keeping from recruitment to training and cleaning. The lack of visual merchandising knowledge then truly ensures that it is always at the bottom of the to-do list.

Here are 8 tips to help you guide through the basics of visual merchandising:

  1. Have a plan
  2. Think like a designer
  3. Tell a compelling story in your window. Choose your story, colours and layout carefully.
  4. De-clutter your shop
  5. Keep your shop neat and tidy
  6. Enhance the ambiance through scents, music and lighting
  7. Keep an eye on what the competition is doing
  8. Don’t be afraid of trying new ideas

If you would like some help and advice to get you started on your journey we are happy to provide a tailor-made visual merchandising training session for you and for your staff.

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Window Dressing for Retail Stores

Nowadays retailers are under a lot of pressure to grab shoppers attention as well as encouraging them to buy their products and services. In addition shop owners also aim to promote their brand and the season’s trends too.

As a result shop windows are like billboards for their products and services. It is a well known fact that retail window displays can be very influential in enticing a potential customer to enter a shop or to walk on by. Yet very frequently owners and managers of small shops create windows that can be perceived as cluttered, boring, or poorly lit.

If you are looking for a creative method to transform your shops image with an immediate impact on the consumer, then it is important to create unusual and attention grabbing window displays that will increase consumer interest and result in sales.

The challenge that stores have is to present their merchandise every season in an imaginative way whilst keeping the production costs to a minimum.

There are so many ways you can decorate your shop front from window stickers and props to large format graphics and lighting. Sounds expensive? Transforming your window display doesn’t need expensive materials. Here are some ideas to keep in mind while you are planning your next window display:

  1. Tell a story
  2. Think in visual planes
  3. Surprise customers
  4. Use bold shapes and colours
  5. Keep it clean
  6. Update your displays
  7. Use lighting to stand out

If however you need some expert help with the design and implementation of the project or indeed require some training from the experts, please contact VM Design. We can help you find the most innovative solution for your window displays at reasonable prices. We have years of experience to guide you through the design and implementation of the whole project.

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