Category: "window dressing"

Fashion installation

We dressed a ladies fashion window today for one of our long standing clients of over 12 years.IMG_6911

It’s a difficult window to dress as the building is very old and the window is wide but doesn’t have much height or depth.

We showcased four outfits in total. It’s not possible to use mannequins to display the clothes because of the limited dimensions of the window and so due to the lack of space the use of ‘T bar’ frames to display the outfits were extremely effective in this window.

 

 

IMG_6913A floor group was included using the soft dressing technique which works well in the confined area and because of the raised floor in the window any prospective customer can view this group easily.

The boutique style display was completed with the addition of some wire bird cages suspended at varying heights. The muted ‘Tiffany’ coloured cages complemented the blues and jades of the outfits and they completed the simple look of the window.

 

 

window dressing

If your window space is too small to use mannequins to display your fashion pieces then try draping and folding your key pieces on chairs or alternatively over pieces or furniture – small chests of drawers are ideal for this. Soft dressing can be a very effective way of displaying shirts, jackets, knitwear, trousers, skirts and accessories. VM Design can advise you on this and other visual merchandising techniques.

Read More

Liskeard Visual Merchandising October 2013

It’s now just over a year since we completed our week advising 20 shops and cafes on improving their displays and general presentation in the town of Liskeard in Cornwall. This was part of the Government directive set up to help towns rejuvenate their high streets and improve awareness of their town.

We won the contract over two other companies as the Liskeard Town Team thought that VM Design understood the needs of the retailers in question.

The VM Design team tackled a range of shops specialising in a wide spectrum of merchandise: hardware, newsagent, books, ball gowns, prom dresses, cycles, men’s and ladies wear, shoes, jewellery, gifts, Christmas decorations, cards and stationery, toys and craft items. We also advised two cafes!

Many of the shops had more than one window and so we redressed one of their windows using the same merchandise but showing the retailer how to group tightly, achieve height, group to colour, un clutter and clean the window space. We then asked the retailer to replicate what we had created in their other window.

Two evening workshops were held with twenty of the retailers attending each workshop. During the 2 hour workshop we covered all aspects of display and then asked the retailers to pair up with someone else and we then conducted a hands on participation session in which the individual teams created a display using props, merchandise and something to display the merchandise on from a range that VM Design had supplied. The workshops were well received and everyone took some tips away with them which were implemented in their windows when they took on the task the next day.

We also produced a 20 page manual that could be referred to after we had left and we set up a ‘helpline’ should any of the retailers needed help.

Most of the retailers managed to improve their visual merchandising skills and generally their windows took on a more professional look making it easier for their customers to  view the merchandise in the windows.

Our presence in the town generated some excitement and we were interviewed on BBC Radio Cornwall live a couple of times and were filmed for the BBC’s ‘Inside Out’ programme.

A photographer followed us one day for a photographic diary. All in all it was a very productive week and the individual retailers took the skills they required from our coaching to improve their presentation.

We have been back to the town a couple of times and the skills learned are still being used in the creation of some good local displays.

If you are looking for advice from professional visual merchandising consultants or visual merchandising training from the experts, then please get in touch with VM Design.

Read More

Visual Merchandising Talk at Autumn Fair NEC

In September we held a Visual Merchandising talk and demonstration for 80 people at Birmingham’s NEC.

Although the duration of the demonstration was only 30 minutes we covered the basics of grouping, composition, the creation of the ‘triangle’ within groups, use of props and general do’s and don’ts together with housekeeping. We did a step by step demonstration using wooden crates to give height and a great selection of cream lanterns, candle sticks, candles, vases and small decorative buckets were our merchandise choice for the demonstration.

Initially we showed how to create a display using the symmetrical grouping technique which is the easiest type of grouping for the beginner to master. However as we always point out in our talks although symmetrical grouping is effective it lacks spontaneity and so we encourage the use of the asymmetrical grouping technique which is more difficult to master but is the general form of grouping used in the display industry. The symmetrical group was dismantled and then we showed (using the same crates and merchandise) how to recreate the display using the asymmetrical method.

Our visual merchandising talks are always very laid back and we try to inject some fun into them and we also encourage participation when there is time as this helps to create an informal atmosphere and people seem to take the information on board much easier when they are actually handling the merchandise and creating their own displays.

Several people took photos of the merchandise groups that we created and we have had some interest going forward with regard to future displays.

If your business needs some help with the shop window dressing or visual merchandising side of it then get in touch with us. You can reach our visual merchandising portfolio on our site.

Read More

The Benefits of Using Visual Merchandisers

Today, a large number of retail stores are using window displays to attract the attention of shoppers.

If you would like to stand out from the competition and attract more customers to your shop, then it is essential to focus on creating the right effect in your shop windows and at the front of your store. The process of displaying products and services efficiently will significantly increase your sales and this process is known as visual merchandising. This is the most effective and oldest marketing strategy for retailers. There are many benefits associated with this process, but to accomplish the process successful and effectively you will require assistance of professional visual merchandising consultants. There are many benefits of using visual merchandising consultants, such as VM Design. Some of them are listed below.

Creating Urge In Your Customer

VM Design focus on displaying your products and services efficiently so as to stimulate your customers to make a purchase from your store.

Enforcing Company Identity 

Retail shops have their own brand, individuality and unique selling point, which can be reflected well by displaying their products well.

VM Design can create a structured theme that resonates well with your potential customers.

Making a Statement 

There are a wide variety of products that work well with the inclusion of props to create a good window display. VM Design primarily focus on shop window dressing, which is the most efficient method of creating an engaging marketing device, which will therefore attract hundreds of potential eyes and convert them into a sale.

Artistic Expression 

VM Design are well aware of the fact that shop window dressing is an art which is usually utilised as an effective tool to complement the colour scheme and décor of your shop. We ensure that the displays are very striking which will act as a selling tool.

Your shop’s window display is not just a visual component; instead it plays a very crucial role in dictating the shopping experience and spending habits of your customer.

We ensure that your shop window is well planned and executed efficiently to entice the correct target market and this will further increase sales. So, to enjoy all these advantages it is a must to have professional visual merchandising consultants beside you to help you in your endeavor to attract more and more potential customers.

Read More

Spring is here!

With the arrival of Spring and the clocks going forward we can feel rejuvenated and with the added bonus of warmer weather the buying public (your customers) are ready to shop!

When installing a Spring window please make sure that you thoroughly clean any plinths, Perspex stands and of course the merchandise – this may need to be checked for dust and general ‘debris’ whether it is hard or soft merchandise.  The biggest faux pas when installing a new window is dirty window glass! This must be kept scrupulously clean all year round. It gives the wrong impression to your customers if your glass is grubby, smeared or dirty!  Also during this time of the year you may get dead insects in the window space: make sure you check your window daily and remove any insects when you do your daily clean.

Make your windows bright and eye catching, don’t clutter them with an excess of merchandise and remember that a few key pieces and a smart prop in a window will attract prospective customers rather than filling it full of every new line you have just had delivered which will confuse your customer as their eye won’t know where to look!

Remember that it is very important to change the merchandise in your window on a regular basis. When you install a new window, it’s most important to dress it with a great prop and then change the merchandise two weeks later to keep your window fresh and current.

Windows are a great selling tool and the first thing that your customer sees. With little outlay they can work for you in a positive way and increase your footfall and revenue.

VM Design can help you with your windows either on a regular basis or as a one off! Please take the time to view our visual merchandising gallery and do not hesitate to contact us should you require us to install a window or display for you.

Read More

Let us help you maximise your sales

Visual merchandising is all about blending the insight of the functionality and comprehensive look. It should be expressive and capable of communicating to customers about the contemporary styles, fresh products, and discounted products.

Today shopping is all about the experience. With the retail business booming, the importance of visual merchandising is being better appreciated by the companies. As a result, visual merchandising is becoming an integral part of retail business.

Unlike other visual merchandising companies, at VM Design, we create his experience. We ensure that the right ambiance for shopping is created for consumers; anything from the store layout to window displays, lighting and more. We have in-depth understanding of the fashion marketing and what the customers are looking for.

Let us take care of your visual merchandising needs while you focus on the day-to-day running of your business. Contact us on 07956 952157 to discuss your needs.

Read More

Window Dressing for Valentines

With Valentine’s Day fast approaching retailers should be thinking about suitable props to add to their displays to give a boost to their merchandise whether this is with a burst of colour (bright red or cerise or both together) or with strategically placed rose buds or similar items!

We have dressed out two windows in Amersham on the Hill with heart garlands which was a great accessory to their fragrance and skincare window (Dior, Armani, Clarins)!

Don’t clutter your windows with props though. Don’t forget that the merchandise should be the main focus with the props added as an accessory. Good luck!

Read More

Visual Merchandising Specialists Rejuvenating Liskeard in Cornwall

Spent the week in Liskeard in Cornwall with my team helping to rejuvenate 20 shops in the town!

All of the shops (ranging from gifts to menswear, books to carpets, women’s wear to hardware, opticians to wood burning stoves, cycles to stationers, cafés to the local newsagents, all of them were given our attention and the results were amazing with all of the retailers enthusing over the results.

Visual Merchandising Liskeard

We set up two evening workshops with 26 local traders attending across the two evenings. A manual was also produced containing details of the dos and donts of visual merchandising.

BBC Radio Cornwall expressed an interest and a couple of interviews were conducted with myself and one of the leading traders. The BBC also filmed us dressing a window from beginning to end to be included in a forthcoming TV programme.

All in all a very productive week was had by myself and my team. We are leaving on 2nd November to return to Berkshire feeling very satisfied with a job well done’!

Read More

Visual Merchandiser

What does your window display say about your brand?

As a retail business owner, do you understand the importance of visual merchandising but do not have the artistic flair or the time to implement it?

Then perhaps you should consider using the exclusive service provided by a visual merchandiser. At VM Design, we can help you promote your products in order to maximise sales.

Our visual merchandisers can help take the stress of creating window and in-store displays in your retail business. We can take the responsibility for ‘the look’ of your shop.

What visual merchandising services provide…

Our visual merchandisers can use their design skills to promote the image, products and services of your businesses in a variety of ways:

  • carrying out relevant research to get an understanding of what is needed, and coming up with design ideas,
  • sourcing relevant lighting elements, accessories and props,
  • arranging the store lay-out.

We understand the need that visual merchandising work should not

  • distrupt the day-to-day running of the business,
  • or cause health or safety issues with the shopper.

And, with strict guidelines and flexible working approach, our visual merchandisers will ensure these do not become issues for your business.

Our services rendered range from placing of props, mannequins, stacks to concept planning and window designing. Depending upon business needs, we are competitive enough in offering flexible yet customized packages of window dressing to our clients.

In the retail business, there are so many things that take up your time. If you don’t have the time to spend on your retail window or if you would like to find out more about our services and how we can help your business, please contact us.

Read More