How to Win the Window Display Battle

Retail window dressing is a huge part of every shops branding. As you have probably heard many times, your front window is essentially like the cover of a book – which means that, despite the old saying, everyone’s going to judge you on it. So, it’s important you’re standing out from the crowd, grabbing the attention of consumers, and creating a window display to boost your business.

To help you out, our team at VM Design have put together some top retail window dressing tips and tricks you can follow. Check them out!

Plan Your Aims

Knowing what you want from your window is the key to making it successful. Make a clear list of all of your aims and keep it on hand whenever you’re planning a new display. Here are some things you could consider:

  • Who are you trying to attract? Who’s your target audience?
  • How do you want people to perceive your brand?
  • Are there key products you want to push?

Point of View

When designing your display, it’s key you think of it from your customers point of view rather than your own. Think about how someone who is completely unfamiliar with your brand will feel about your display. Does it tell them who you are? Does it make them want to find out more? If you can, get a point of view from a customer, or from someone you know who doesn’t work at your shop.

Add a Little Movement

Making your retail display move is a great way to grab the attention of the potential customers who are walking by. In fact, Popai – a company dedicated to shopper experience – discovered that moving window displays can increase sales by over 300%. That’s a huge figure! From moving signs, to scrolling banners, or even animated figures, anything that adds some life to a stagnant display is going to pull people in.

Get Interactive

In this digital age, interactive displays are the next big thing. From linking your window to social media, and encouraging people to interact with competitions, or having touch-screens with more information or fun things to do on them, there are a ton of ways you can get your audience involved. It’ll certainly make your display more memorable.

It’s All About Those Angles

To instantly make a window more interesting, consider how you’ve laid it out. Using images in the background and forefront, as well as switching products to point left or right, and staggering them rather than having them all in one straight line is a great idea. It’ll give consumers more to look at, and help with giving a good view of your display from different angles, too.

If you think you need a little more help with your retail window display, get in touch with our team at VM Design today. We can start talking about your aims and let you know how we can help you transform your business, all through the art of visual merchandising.

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