How Visual Merchandising Can Help you Compete with Online Shops

As we become more immersed in the digital age, the appeal of ecommerce and online shopping is seemingly on a never-ending increase. Shoppers are trading in Saturday trips to the high-street in favour of browsing the web for all they need – from clothes to food to digital downloads of music and books, everything can be done online. This has been quite a hit to high street shops. Not only are you now competing with the stores around you, but also the endless brands online! To ensure you don’t lose your customers to the convenience of online shopping, you need to remind them of the appeal of actually stepping out to the shops and bring back the value of the experience. A great way to do this is through visual merchandising.

Shop Windows

A shop window is something that online shops don’t have the access to, so use this to your advantage. Make the most of your space, creating eye-catching and engaging displays that will entice your customers in store; customers should be looking forward to seeing your displays, and you should make it part of the appeal of the high-street shopping experience. Advertise products in creative ways and incorporate seasonal or topical designs.

Bring in the Digital

The appeal of digital in regards to shopping is something that can’t be argued and can’t be ignored. A great way to incorporate this modern way of shopping into your store is by using digital signage and displays which will attract the digital junkies. Install screens that show moving advertisements or even a behind the scenes look at your brand – how the products are made, catwalks and anything else that will interest customers.

Connect with Customers

You can also use digital visual merchandising to connect with customers by creating interactive displays. Allow customers to scan QR codes that will link to extra information about a display or your brand, or allow them to take pictures of themselves with your products that can be displayed on screens in your shop window. You can also connect with customers by using friendly, targeted visual merchandising services that will appeal to your target demographic. Creating a connection with customers is essential – it emphasises that high-street shopping is personal and social, unlike online shopping.

Show your Shop’s Personality

Branding has never been more important. A good brand image that differentiates yourself from competition both on the high street and online will help to attract customers to your store. In particular, use visual merchandising to express your values and ideals, for example you might be a family run business or support eco-friendly and ethical causes. Online brands put less focus on what their brand stands for and more on price and product, so this is an opportunity to show customers what you have that your online alternatives don’t.

Use Professional Visual Merchandising Services

Bringing in the help of expert visual merchandising services can give stores a huge boost in terms of enticing customers in store and making more sales. Their experience can help you create displays that will directly draw in your target customers and push aspects of your brand that online stores miss, and visual merchandising training will teach your team how to effectively display products and design displays that will maximise sales.

If your business needs help with standing out from online competition and wants to learn more about how visual merchandising can work for you, don’t hesitate to get in touch!

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