Posts Tagged: "candle sticks"

Visual Merchandising Talk at Autumn Fair NEC

In September we held a Visual Merchandising talk and demonstration for 80 people at Birmingham’s NEC.

Although the duration of the demonstration was only 30 minutes we covered the basics of grouping, composition, the creation of the ‘triangle’ within groups, use of props and general do’s and don’ts together with housekeeping. We did a step by step demonstration using wooden crates to give height and a great selection of cream lanterns, candle sticks, candles, vases and small decorative buckets were our merchandise choice for the demonstration.

Initially we showed how to create a display using the symmetrical grouping technique which is the easiest type of grouping for the beginner to master. However as we always point out in our talks although symmetrical grouping is effective it lacks spontaneity and so we encourage the use of the asymmetrical grouping technique which is more difficult to master but is the general form of grouping used in the display industry. The symmetrical group was dismantled and then we showed (using the same crates and merchandise) how to recreate the display using the asymmetrical method.

Our visual merchandising talks are always very laid back and we try to inject some fun into them and we also encourage participation when there is time as this helps to create an informal atmosphere and people seem to take the information on board much easier when they are actually handling the merchandise and creating their own displays.

Several people took photos of the merchandise groups that we created and we have had some interest going forward with regard to future displays.

If your business needs some help with the shop window dressing or visual merchandising side of it then get in touch with us. You can reach our visual merchandising portfolio on our site.

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