Posts Tagged: "colour trends"

Autumn Visual Merchandising Ideas

It’s time to bring those woolly jumpers out of hiding, stock up on pumpkins and get your conker game in gear; the arrival of the autumnal season is soon upon us. Visual merchandising companies like us at VM Design love autumn for its refreshing colour palette and diverse themes, a welcome change from the many months of spring/summer windows. This is a great opportunity for you to kick off the colder season and inspire autumn shoppers with your own displays. If you want to step up your visual merchandising this season, we have got a few ideas that could help you out.

Colour Trends

By the end of summer, shoppers are bored with bright and bold, so it’s time to tone it down. This season should be about earthy, warm tones; think browns, reds, oranges and yellows. Dark greens can also work well in autumn displays, as long as they’re paired with more traditionally autumnal shades so as not to fall into the summer palette. People want to feel cosy in autumn, so warm colours are your go-to.

Nature Lovers

Visual merchandisers know all too well the appeal of sticking some leaves and trees into an autumn display, but it can get a bit boring if every shop is doing the same. A good idea is to insinuate the idea of nature within your themes without being too obvious. For example, use interesting materials such as leaves made from glass or patterned fabric – the theme of nature will become more subtle and your displays will be far more unique.

Use Light

As with the colour choices of this season, your lighting should create that cosy atmosphere that autumn lovers crave. Ditch the LED’s and bring in warmer, less invasive light to enhance your displays. Lamps and fairy lights can be great for this, as long as you don’t over-use them, as well as coloured lights in muted shades such as orange and red or a few lone hanging bulbs.

Feathers and Flowers

Following the nature theme, two great accessories for an autumn display are feathers and flowers. The soft texture of feathers in bright, autumnal shades can be very pleasing to customers and by being inventive with how you incorporate them, you can create a very unique display. With flowers, avoid bright colours as these will create too much of a summer feel. Instead, use pressed, dried flowers in muted tones.

Seasonal Highlights

Reflecting on the main events of any season is a sure-fire way to create a relevant display. The two main events of the autumn are Halloween, of course, and the less obvious harvest. If you go for a Halloween display, try to think outside the box so your window doesn’t end up looking the same as every other on your street. The harvest is a less obvious theme, but one that will resonate with customers none the less. Get creative with props and textures for this to create a unique and interesting display.

If you are experienced in visual merchandising or someone with a little less experience, it’s important that you put a lot of thought into your store displays. Creating something unique and eye-catching is key to attracting the customers’ attention and you should always be thinking of how you can add something different to a traditional theme.

Please check out our visual merchandising portfolio for some creative ideas!

 

Read More