Posts Tagged: "Givenchy and Molton Brown"

Showcase displays

showcase displayWe installed some showcase displays today using an assortment of iPods, portable speakers, headphones, binoculars, Kindles, cameras and relevant accessories.

The showcases in question are particularly difficult to dress as they can be viewed from the front and back and therefore the merchandise groups have to be double sided.

We built up the merchandise into triangular groups fixing where needed with BluTac to prevent any of the merchandise falling over. Three showcases were completed using this merchandise selection. No props were added as they would have cluttered the display and confused the customers eye.

retail showcase display

We built up the merchandise into triangular groups fixing where needed with BluTac to prevent any of the merchandise falling over. Three showcases were completed using this merchandise selection. No props were added as they would have cluttered the display and confused the customers eye.

A similar group of displays were also installed using fragrance gift sets.

Versace, Givenchy and Molton Brown sets were selected by the client to be featured.

 

display for showcaseWhen displaying fragrance gift sets such as these don’t be afraid to remove the contents and display them in a tight group in front of the gift set box.

Most gift sets are shown with the lid removed. The closed box can be a very attractive background to the merchandise especially at Christmas time when brands redesign their packaging to attract customers. Again – no props were required.

For further advice on showcase displays and other visual merchandising services, please contact VM Design.

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