Posts Tagged: "retail window dressing"

Tips for Eye-Catching Window Displays

A shop window dressing is just as important as the cover of a book. Sure, your products and services might be amazing, but without a front that entices and engages, customers just aren’t going to be that interested. It may seem shallow, but appearance really does matter. This is why it’s vital that your retail window dressing is up to scratch and catches the attention of passers-by, so we have put together a little guide to help you out.

Stay Original

This may seem like an obvious point, but it’s so crucial to a good display that it needs to be included. To get noticed, you need to go against the norm and create a display that surprises customers with originality and inventiveness. Use unexpected materials for everyday items or create large-scale versions of small products to create a surreal display. Be whacky and create something people will want to stop and look at, and even take pictures of, before being lured into your shop. At all costs, avoid cliché seasonal themes – there are enough of those already!

Be Bold and Bright

Displays that are bright and colourful are instantly more noticeable than bleak, grey windows. Don’t be afraid to use colour – and lots of it! Pick a colour theme of a few bright colours to base your window around, or go completely out there with a rainbow palette. People are attracted to colour so make the most of it. Just be sure that, if you are using a lot of colours, they all work well together and won’t give passers-by an instant headache; be tasteful with your tones.

Think About the View

It’s important when shop window dressing that you consider the view from the street. Windows aren’t usually at ground level, so from the inside where you’re working, the angles and height will be a lot different from where the passers-by are looking in. Head outside and mark out where eye-level is on your window from the street (you could use wash-off markers or tape) and base your display around that point. This will make your window a lot more visually pleasing to viewers, and you can set the focal point directly in their eye-line.

Don’t Clutter

Having a cluttered display is a big no. If you have too much going on, your display will just look busy and confused, and passers-by will struggle to spot what you’re actually advertising. Stick to advertising a few key products rather than trying to get your whole shop in the window display, and make sure that whatever you’re trying to get across to the customer is clear.

Keep it Fresh

Don’t ever stick with the same retail window display for months on end; it’ll end up just fading into the background as passers-by will have seen it so often. If you want to keep people looking to your shop, you need to keep things fresh. This means that you should be changing it up at least every 2 to 4 weeks. A new display means more attention, and that often leads to more customers.

Your shop window display is absolutely crucial to attracting new customers and enticing passers-by into your store, which is why you can’t get it wrong. If you think you need some help, or just want to stay on the safe side and ensure you’re getting those customers, get in touch with VM Design. A visual merchandising consultant can make the difference between a floundering and a flourishing business.

 

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Increasing budgets for Window Dressing

Nobody in the retail trade doubts that the visual merchandising tool can make a great impression. However, how much money to spend on the visual merchandising is a frequently asked question.

There are a lot of lessons to learn from the bigger players in the game as these companies have much bigger data to call upon and they have been experimenting with it for decades. One of these key leanings has to be about the visual merchandising and window dressing budgets.

From small boutique shops to nationwide chain stores, the budgets for visual merchandising and window dressing are “one of the best-kept secrets”. However, recent studies amongst the big retailers indicate a clear trend of increasing visual merchandising and window dressing budgets despite the recent financial pressures on the retail trade.

The window dressing budget accounts for approximately 2% of the overall marketing costs for the business that took part in the surveys. At the top end, the department stores, expectedly, spend significantly more than 2% of their marketing budget on window dressing.

Interestingly, though, the chain stores apportion slightly less than 2% of their marketing budget in the window dressing. The data suggest that this is because they spend more on their in-store presentations.

On the other end of the scale, the smaller retailers do not seem to have a fixed budget for window dressing.

Using just a fraction of the total marketing budget, the smaller retailers can have a powerful effect at a relatively low cost.

To discuss your visual merchandising and window dressing strategy, please contact VM design. We are a visual merchandising company that takes pride in providing the best service to our long-term clients.

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The Benefits of Using Visual Merchandisers

Today, a large number of retail stores are using window displays to attract the attention of shoppers.

If you would like to stand out from the competition and attract more customers to your shop, then it is essential to focus on creating the right effect in your shop windows and at the front of your store. The process of displaying products and services efficiently will significantly increase your sales and this process is known as visual merchandising. This is the most effective and oldest marketing strategy for retailers. There are many benefits associated with this process, but to accomplish the process successful and effectively you will require assistance of professional visual merchandising consultants. There are many benefits of using visual merchandising consultants, such as VM Design. Some of them are listed below.

Creating Urge In Your Customer

VM Design focus on displaying your products and services efficiently so as to stimulate your customers to make a purchase from your store.

Enforcing Company Identity 

Retail shops have their own brand, individuality and unique selling point, which can be reflected well by displaying their products well.

VM Design can create a structured theme that resonates well with your potential customers.

Making a Statement 

There are a wide variety of products that work well with the inclusion of props to create a good window display. VM Design primarily focus on shop window dressing, which is the most efficient method of creating an engaging marketing device, which will therefore attract hundreds of potential eyes and convert them into a sale.

Artistic Expression 

VM Design are well aware of the fact that shop window dressing is an art which is usually utilised as an effective tool to complement the colour scheme and décor of your shop. We ensure that the displays are very striking which will act as a selling tool.

Your shop’s window display is not just a visual component; instead it plays a very crucial role in dictating the shopping experience and spending habits of your customer.

We ensure that your shop window is well planned and executed efficiently to entice the correct target market and this will further increase sales. So, to enjoy all these advantages it is a must to have professional visual merchandising consultants beside you to help you in your endeavor to attract more and more potential customers.

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Spring is here!

With the arrival of Spring and the clocks going forward we can feel rejuvenated and with the added bonus of warmer weather the buying public (your customers) are ready to shop!

When installing a Spring window please make sure that you thoroughly clean any plinths, Perspex stands and of course the merchandise – this may need to be checked for dust and general ‘debris’ whether it is hard or soft merchandise.  The biggest faux pas when installing a new window is dirty window glass! This must be kept scrupulously clean all year round. It gives the wrong impression to your customers if your glass is grubby, smeared or dirty!  Also during this time of the year you may get dead insects in the window space: make sure you check your window daily and remove any insects when you do your daily clean.

Make your windows bright and eye catching, don’t clutter them with an excess of merchandise and remember that a few key pieces and a smart prop in a window will attract prospective customers rather than filling it full of every new line you have just had delivered which will confuse your customer as their eye won’t know where to look!

Remember that it is very important to change the merchandise in your window on a regular basis. When you install a new window, it’s most important to dress it with a great prop and then change the merchandise two weeks later to keep your window fresh and current.

Windows are a great selling tool and the first thing that your customer sees. With little outlay they can work for you in a positive way and increase your footfall and revenue.

VM Design can help you with your windows either on a regular basis or as a one off! Please take the time to view our visual merchandising gallery and do not hesitate to contact us should you require us to install a window or display for you.

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