Posts Tagged: "shop window dressing"

Valentine’s Window Dressing Tips for 2017

It seems as though we’ve only just celebrated New Year and it’s almost Valentine’s Day already – what is happening? Although we must admit that Valentine’s Day is a favourite here at VM Designs, so we’re not complaining! Not so much because of the romance and boxes of heart shaped chocolates – although those are good too – but because of the window dressing opportunities it brings. You can tell we’re visual merchandising consultants, can’t you?

If you’re feeling a little uninspired this Valentine’s Day, then no need to fear! We’ve put together some of our best tips to creating a jaw-dropping display that’ll be turning heads left, right and centre.

Avoid the Obvious

This is a good tip to keep in mind throughout the year, but especially for Valentine’s window displays where clichés seem to run rampant. If you want to stand out and engage your audience, don’t just go for hearts, teddies and a whole load of frilly red objects. Be different! Maybe take one aspect, such as the hearts, but put a fun new twist on it. For example, use interesting materials to recreate the traditional shape or go with an interesting colour scheme. In a sea of red windows, a vibrant rainbow display is sure to stand out!

Anti-Valentines

If you want to really stand out (and maybe be a little bit controversial) the anti-valentines can be both a funny and empowering twist. Focus your display on the single women and men, advertising objects perfect for defeating Valentine’s day blues and empowering the lonely hearts out there.

Fairy-tale Love

As a complete opposite to the Valentine’s day cynic display, go all out there with a window inspired by the greatest love stories of all times – the fairy-tale romance. Pick a fantasy romance that you can really let your imagination run wild with. The great thing about basing your window on a fairy-tale is the endless opportunity for creativity and all things ‘bizarre’. Fantasy displays are a great all-rounder for window displays, but is there a better time to let the Princes and Princesses’ shine than on the day devoted to love stories?

Encourage Gift Buying

As the January lull comes to an end and people start once again digging into their pockets, encourage luxury buys. Pick your most luxurious products for the centre stage – the ones that he/she will notice and beg their partner for. Valentine’s Day is a time of year when couples will be more inclined to splash the cash on one another, so definitely take advantage of this! Make sure your most coveted products are at eye-view and don’t hide them behind an over the top display.

Visual Merchandising Consultant

If you’re a little stuck with window display ideas and find yourself scouring our blog for inspiration, it may be time to hire yourself a visual merchandising consultant to take the worry from your hands.

If you’d like to hear more about bespoke visual merchandising training or shop window dressing services, please contact us!

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Tips for Eye-Catching Window Displays

A shop window dressing is just as important as the cover of a book. Sure, your products and services might be amazing, but without a front that entices and engages, customers just aren’t going to be that interested. It may seem shallow, but appearance really does matter. This is why it’s vital that your retail window dressing is up to scratch and catches the attention of passers-by, so we have put together a little guide to help you out.

Stay Original

This may seem like an obvious point, but it’s so crucial to a good display that it needs to be included. To get noticed, you need to go against the norm and create a display that surprises customers with originality and inventiveness. Use unexpected materials for everyday items or create large-scale versions of small products to create a surreal display. Be whacky and create something people will want to stop and look at, and even take pictures of, before being lured into your shop. At all costs, avoid cliché seasonal themes – there are enough of those already!

Be Bold and Bright

Displays that are bright and colourful are instantly more noticeable than bleak, grey windows. Don’t be afraid to use colour – and lots of it! Pick a colour theme of a few bright colours to base your window around, or go completely out there with a rainbow palette. People are attracted to colour so make the most of it. Just be sure that, if you are using a lot of colours, they all work well together and won’t give passers-by an instant headache; be tasteful with your tones.

Think About the View

It’s important when shop window dressing that you consider the view from the street. Windows aren’t usually at ground level, so from the inside where you’re working, the angles and height will be a lot different from where the passers-by are looking in. Head outside and mark out where eye-level is on your window from the street (you could use wash-off markers or tape) and base your display around that point. This will make your window a lot more visually pleasing to viewers, and you can set the focal point directly in their eye-line.

Don’t Clutter

Having a cluttered display is a big no. If you have too much going on, your display will just look busy and confused, and passers-by will struggle to spot what you’re actually advertising. Stick to advertising a few key products rather than trying to get your whole shop in the window display, and make sure that whatever you’re trying to get across to the customer is clear.

Keep it Fresh

Don’t ever stick with the same retail window display for months on end; it’ll end up just fading into the background as passers-by will have seen it so often. If you want to keep people looking to your shop, you need to keep things fresh. This means that you should be changing it up at least every 2 to 4 weeks. A new display means more attention, and that often leads to more customers.

Your shop window display is absolutely crucial to attracting new customers and enticing passers-by into your store, which is why you can’t get it wrong. If you think you need some help, or just want to stay on the safe side and ensure you’re getting those customers, get in touch with VM Design. A visual merchandising consultant can make the difference between a floundering and a flourishing business.

 

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Hair salon window dressing

This hairdressing salon now has two product windows where there used to be sofas.

Hair salon 02 Hair salon 01

 

Hair salon 03  Hair salon 04

We relocated one of the sofas and removed the other completely.

The white boxes look clean and contemporary and allow the coloured product to stand out.

The tall driftwood bundles give a calming effect and the addition of perspex bubbles make the product groups fun and different.

For help and advice for your shop window dressing, please contact VM Design. We are an independent visual merchandising company that take price in the quality of our work.

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Window Dressing for Homeopathic Pharmacy

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We have just re designed and installed a new window for a client specialising in homeopathic remedies and products.

We used white units and a table to create different heights. The perspex boxes look contemporary and the addition of prop apples complete the clean look.

An interior table display is a must for add on purchases. Block your merchandise in a neat and ordered way and keep everything clean.

For help and advice for your shop window dressing, please contact us. VM Design is a specialist visual merchandising company.

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Impact of Visual Merchandising

Customer Experience

Engaging your customers effectively is one of the best forms of promotion and a strong use of promotional material can help customers feel as though they are interacting with a company and obtaining the information they need to know.

An effective way of engaging with your shoppers and leave a positive impression about your shop and your brand is to assist them with their needs when they visit your store. This is very likely to result in future visits and sales from the customer.

Interestingly this engagement is not all about asking the shoppers about their requirements explicitly. The design of the store environment, from all visuals at all locations to the treatment and support of the customers, will all contribute to this.

Impact of Visual Merchandising

First impressions are formed within the first 10 seconds. And, customers remember the worst impression more vividly; not the best impression.

Countless factors affect shoppers’ decisions; from the first glimpse of a product through to its purchase. Research shows that all 5 senses come into play even though sight and hearing are the key ones:

Sight: 83%

Hearing: 11%

Smell: 3.5%

Touch: 1.5%

Taste: 1%

Common mistakes to avoid in Visual Merchandising

Even the small and invisible things influence your customers’ experience and it is very easy to get things wrong without the right knowledge.

Some of the most common visual merchandising mistakes that the store owners and managers make can be classified in 7 categories:

  1. Too much signage
  2. Confusing traffic patterns
  3. Too much propping
  4. Disconnect between exterior window and store contents
  5. Poor lighting
  6. No point of view
  7. Inconsistency in visual executions

As a store owner or manager, if you are not confident with your visual merchandising skills or if you do not have the creative ideas, please contact us for advice. We can provide a wide range of visual merchandising and shop window dressing services. We can also provide bespoke visual merchandising training as well for you and for your staff. Please also check out our visual merchandising portfolio.

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Planning out a Visual Merchandising Project

Before you embark on a new shop window display or shop layout, having a clear plan is very important. Starting such a project without a firm plan is not likely to cost you time but likely to cost you money as well.

Here are 4 key areas you can consider for a successful Visual Merchandising project:

  • Good shop layouts
  • Using the right merchandising style for the product type
  • Incorporating appropriate props and displays to support the product
  • Adding the correct signage and graphics to communicate to the customer

Store Layouts

The right shop layout will encourage customers to explore different products. Consider presenting them with a layout that facilitates a specific traffic pattern. Here are some of the things you will need to consider:

  • Space Planning
  • Segmentation
  • Fixture Layout

Merchandising

This is about choosing the right style for your products. Merchandising focuses on how the shop looks and how the products are styled. Understand who your customers are and how they shop is vital to get this right.

Display

To create high converting displays, you can consider using a number of product display techniques. Below are some aspects that you must keep in mind:

  • Adding interest
  • Adding character
  • Supporting the brand

Graphics

Coordinating signage and graphics with the image of the shop will act as a bridge between your potential customers and your products. Here are some aspect you need to keep in mind while planning out:

  • Add interest
  • Add character
  • Support the brand
  • Communicate
  • Sell

Keep in mind the old adage goes if you fail to plan, you are planning to fail! So, if you need help and advice on your visual merchandising and shop window dressing, please get in touch with us. We have a wide ranging experience in different projects. Please also review our visual merchandising portfolio.

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Easter window dressing ideas

We have just the Valentine’s day behind and Easter is just around the corner.

Easter is certainly a colourful and buoyant time of the year for most retailers as the shoppers will be out and about with the warmer Spring weather. This is an opportunity you can to your advantage. Even if your merchandise is not directly related to the usual Easter goods, you can still use your shop window to your advantage and draw in some Easter shoppers.  If you are planning to catch the attention of Easter shoppers, here are a few interesting ideas for  your shop window dressing.

Pastels colours rule

Everybody associated the pastel colours with Easter. Pinks, light blues, greens and yellows remind us of Easter and the new life of spring. You can easily create an Easter feel in your shop front by using plenty of these pastel colours in your window display. First of all, get some ribbon and tissue paper in a range of pastel colours and use them to line the floor and back wall of your window. Next, you can place some of your merchandise in the foreground in strategically.

Eggs, eggs, eggs

Eggs are probably the single biggest symbol of Easter, and they can be a fun decoration to incorporate into your shop window display. You can pick up a few colourful Easter eggs and place them among the goods you are showcasing on your display tables and wall racks in your front window. In addition to the eggs, you can reinforce the Easter theme by purchasing a few stuffed chicks or baby rabbits as these animals are also associated with the holiday.

A spring in your step

If you are looking for a window display that you can leave up long after Easter has gone, then you may want to consider going for a more toned-down spring theme. One of the most exciting things about Easter is that it is the messenger of the new, warm season. So you can capitalise on the Spring theme by making an outdoors scene in your front window. You can make use of fake grass or gift wrap on the floor of the display. You can incorporate flowers, kites, bouquets of flowers or anything else you sell that reminds you of what makes spring such a fabulous season.

Needless to say that if these windows are not implemented in a coordinated way, they can look very tacky and cheap. As a result, they could actually put people off coming into your shop. If you would like some professional advice in shop window dressing, or if you are looking for a visual merchandising company, please contact VM Design.

VM Design can also provide bespoke visual merchandising training that is specifically tailored for your needs as well.

 

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6 Tips for Better Marketing Your Shop

Visual merchandising and shop window dressing are vital in today’s marketing of the retail shops.

  1. Entice people into your shop

A lot of people tend to focus solely on the online marketing and sometimes they ignore pulling people into their physical shop. It is important that people come into your actual store. Having the personal contact and increase the longevity of the relationship with that customer. Keep in mind that the shop window dressing is incredible important.

  1. Focus on how you sell your merchandise

Throughout the life of your store, you will end up selling a wide range of products and brands. What makes the same customers come back over and over again is the shopping experience you provide.You are in charge of your customers’ experience and, as a result, their loyalty. Do make sure that you invest sufficient time to provide an unforgettable customer experience. Keep in mind that it will pay off.

  1. Sweat the small details

You have to almost obsess about every single detail of the products and the customer experience. If you provide the excellence on every single detail every time, your brand and quality will shine through for a long time.

  1. Do not ever stop researching

With the technology progressing every day, you can get access to a lot of data, which makes your research so much easier. You need to be on the ball about your customers, your competition, your competition’s customer base, local and the national trends. This list goes on and on. The bottom line is that as soon as you take your eye off the research, things are likely to suffer.

  1. Encourage customers to take action

Especially in today’s economic pressures, the customers need some extra motivation to take action. Make sure that you use the calls to action in the right manner to remind customers that some of the deals are limited by time or stock where possible.

  1. Tell a visual story

There is no better way of grabbing people’s attention than having a brilliantly executed window display. If you have good traffic or passers-by, create an interesting window display that tells a story. Treat your shop window display as an invitation to the passerby. A well-designed retail window display can also tickle customer’s curiosity and encourage impulse buying as well.

For further tips and advice on visual merchandising and shop window dressing, please contact VM Design. Please also check out our visual merchandising portfolio as well.

 

 

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Visual Merchandising Tips

If carried out properly, visual merchandising can really do more to sell your products compared to pages of written ads. And, it can be done in a relatively low-cost way as well.

Basics

Visual merchandising encompasses everything that your potential customers see at your shop, both outside and inside; including everything to do with your landscaping, signs, displays as well as the decor.

Visual merchandising starts outside your shop; before your customers even walk into it. Think about what impression the store gives to the passers-by. The outside of your shop needs to communicate an idea of the types of merchandise you sell, and you want to this image to make the shoppers to stop and take notice. It is always a good idea to use colours outside the store that complement the colours you use inside. Your exterior signs and landscaping should all express the image you would like to get across to customers.

Impulse Buy

Visual merchandising can be a great tool to increase your customers’ impulse purchases as well. An attractive retail window display can tempt the passers-by into the shop. Grouping like items together, such as Valentines cards and chocolates, can encourage customers to buy both items. Displaying small, inexpensive items near the cash register will encourage customers to browse while they are waiting to pay, and they might decide to add a last-minute purchase.

Reinforce Other Marketing and Advertising

Your visual merchandising should support your other advertising activities. If you advertise a special discount, post signs on the door and just inside to remind customers of the sale and direct them to the sales rack or a special display of sale items.

If you require further professional advice on visual merchandising and shop window dressing, please get in touch with us. Please also review our visual merchandising portfolio as well.

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Visual merchandising essentials

When you are planning your store’s visual merchandising and display design, there are some Visual Merchandising Essentials you ought to consider. Here are some tips to help you plan out the best use of your merchandise:

  • Timing the use of the merchandise well: It is extremely important to use the right product at the right time. This will showcase the products in your display that are pertinent to your shoppers. For example, consider bringing seasonal products into your shop six weeks ahead of the season start.
  • Not overcrowding the shop with lots of products: Not having too much stuff in the store is always a key consideration for the visual merchandising professionals. Quite a lot of shops have too many things in them. And, most of the time, the shops tend to have the wrong and dated stuff.
  • Finding the right merchandise that performs well: If a product is not performing well, why are you still hanging on to it? One common trap that the shop owners fall into is getting emotionally too attached to a particular product.
  • Finding the right mixture of merchandise: Knowing your customers is incredibly important. It sounds very obvious but a surprising number of shop owners are not able to clearly describe who their typical customers are. Understand your customers; get to know what is important in their lives. Ask them if you are not sure. Try and collect their email address where possible and carry out seasonal surveys where possible. Remember, nothing remains the same even if you have a good understanding of your customer base.
  • Using your products to help our sales and to assist your staff: Regularly train your staff on what the key points of your products are and how to best use them. Also remember that the product you sell should shape the focus and value of any display you do.
  • Best use of the shop window: Your shop window is very important for your brand. So try creating a specific image. It will even be more powerful if your display inspiration comes from your products, their colours, sizes, shapes and symbols.

All this can be overwhelming at times. If you require professional advice from a visual merchandising consultant, please get in touch with VM Design. We can also arrange tailor-made visual merchandising training sessions for the artistic-minded people as well.

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