Posts Tagged: "valentines windows dressing"

Valentine’s Day Window Dressing – A Unique Twist

With an event like Valentine’s Day, that not only happens every year but is picked up by pretty much every shop, it can be hard to stand out. The clichés that used to make for a great window display haven been overused and customers want more than some red hearts or roses, but what else can you do?

If you’re struggling, our visual merchandising company are here to sort it out for you. Here are four cracking ideas that’ll set your valentine’s window display apart from your neighbors!

The Anti-Valentines

There’s a definite split on Valentine’s day between all the couples who want to spend all day showing everyone how much they adore each other, and the singletons who would rather spend their day hiding away indoors, avoiding the romance which seems to be everywhere. Most shops appeal to the former, so why not go for the latter? Make an anti-valentines display.

This doesn’t mean getting all angry and defiant about the whole thing, but rather making the day better for those people who dread its inevitable arrival. Add a bit of humor, some sympathy and a whole lot of single-person-self-care and you’re on the right track! Advertise products for the broken-hearted or items that’ll empower all the single-ladies going out with their girl gang – it’s a definite winner!

Get Couples Involved

Allow your customer couples the chance to become part of your display. There are so many benefits to doing this and it’s something a bit different!

An idea, for example, would be to set up a sort of photo-booth in your window with props from around your shop (that are for sale, of course) that couples can take pictures with. Send them a digital copy that they can share on social media and put up a screen in the window that plays your customers’ pictures shared with a hashtag on a loop – but always vet the pictures before automatically adding them to your screen!

Not only is this great fun and really engaging for your customers, it also creates huge brand awareness on social media. Your marketing might even go viral!

Recreate a Date

Recreate a date in your shop window. You could do this as a live stunt for an hour or two where actors play out the story of a date gone wrong (be sure to get word out on social media and attract an audience), which would definitely be news-worthy and get you a whole lot of brand awareness.

Or, for a simpler display, set up mannequins that are posed as though mid-date, perhaps having dinner. You could make it humorous or simply romantic, and have this still-life couple using your products. If you wanted to go the extra-mile, you could even change up the date settings every few days or tell a love-story with the mannequins in your window in the month leading up to Valentine’s Day.

You can probably tell from these ideas that the biggest part of getting a great window display is through letting your imagination run wild! Be creative and different. But, keep in mind that the key of the window is to spread brand awareness and get those customers in store. It’s finding that balance between super fun and functional that makes for the greatest window displays.

If you think you struggle with the ideas and execution of a good window display, get in touch with a visual merchandising consultant here at VM Designs and we’ll help you out!

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Valentine’s Window Dressing Tips for 2017

It seems as though we’ve only just celebrated New Year and it’s almost Valentine’s Day already – what is happening? Although we must admit that Valentine’s Day is a favourite here at VM Designs, so we’re not complaining! Not so much because of the romance and boxes of heart shaped chocolates – although those are good too – but because of the window dressing opportunities it brings. You can tell we’re visual merchandising consultants, can’t you?

If you’re feeling a little uninspired this Valentine’s Day, then no need to fear! We’ve put together some of our best tips to creating a jaw-dropping display that’ll be turning heads left, right and centre.

Avoid the Obvious

This is a good tip to keep in mind throughout the year, but especially for Valentine’s window displays where clichés seem to run rampant. If you want to stand out and engage your audience, don’t just go for hearts, teddies and a whole load of frilly red objects. Be different! Maybe take one aspect, such as the hearts, but put a fun new twist on it. For example, use interesting materials to recreate the traditional shape or go with an interesting colour scheme. In a sea of red windows, a vibrant rainbow display is sure to stand out!

Anti-Valentines

If you want to really stand out (and maybe be a little bit controversial) the anti-valentines can be both a funny and empowering twist. Focus your display on the single women and men, advertising objects perfect for defeating Valentine’s day blues and empowering the lonely hearts out there.

Fairy-tale Love

As a complete opposite to the Valentine’s day cynic display, go all out there with a window inspired by the greatest love stories of all times – the fairy-tale romance. Pick a fantasy romance that you can really let your imagination run wild with. The great thing about basing your window on a fairy-tale is the endless opportunity for creativity and all things ‘bizarre’. Fantasy displays are a great all-rounder for window displays, but is there a better time to let the Princes and Princesses’ shine than on the day devoted to love stories?

Encourage Gift Buying

As the January lull comes to an end and people start once again digging into their pockets, encourage luxury buys. Pick your most luxurious products for the centre stage – the ones that he/she will notice and beg their partner for. Valentine’s Day is a time of year when couples will be more inclined to splash the cash on one another, so definitely take advantage of this! Make sure your most coveted products are at eye-view and don’t hide them behind an over the top display.

Visual Merchandising Consultant

If you’re a little stuck with window display ideas and find yourself scouring our blog for inspiration, it may be time to hire yourself a visual merchandising consultant to take the worry from your hands.

If you’d like to hear more about bespoke visual merchandising training or shop window dressing services, please contact us!

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