Posts Tagged: "visual merchandising companies"

Easter Window Dressing Ideas

With Christmas far behind and Easter quickly approaching, it’s time for another window change! For businesses, Easter should also signal the start of Spring visual merchandising, calling for lighter decor with a more ‘outdoorsy’ feel, hinting at the summer weather to come. If you need a little inspiration to get your Easter display up and running, our window dressing consultants have put together a few great ideas for you to check out.

Artificial Grass

Upgrade any window display quickly and easily with artificial grass. This simple touch will add a definite springtime feel to your shop and can make your other decor stand out without costing your whole budget. Make sure you pick artificial grass that’s bright green and looks fresh to attract the most attention. Once it’s laid in your window, you can start adding other props into it, such as colourful eggs hidden in the grass and your own stock for a bright, engaging display. Just remember to add props higher up too – a good display should use all the space, particularly the areas where the eye naturally focuses.

Pastel Colours

Choosing a colour theme for your window display is always important. By sticking to the same colour palette, you can prevent your display from becoming over the top and make sure it’s appealing to the eye, which is very important in visual merchandising! This Easter, stick to pastel colours to make sure your theme is clear. Incorporate pastel items from your own stock to seamlessly market what’s for sale in your shop.

Rabbit’s Garden

For a lovely Easter display that’s bound to get the attention of passers-by, why not create a rabbit’s garden? Lay artificial grass and fill your display with flowers, potted plants, and plenty of carrots. Of course, you can’t forget the rabbits, so add props of the little creatures for the finishing touch! We love the idea of carved wooden rabbits for an eco-friendly, sustainable option that you can use year after year.

Giant Eggs

Everything’s more eye-catching when it’s bigger, so fill your display with giant Easter eggs to make sure you get everyone’s attention. The design of the eggs can be changed to suit your shop, for example, a high-end, luxury shop may use gold foil eggs, whilst a kids shop will have funky patterns in bright colours. You can even have some eggs cracking open to reveal treats or your own products inside!

If you’re struggling to create window displays that draw in customers and boost your business, it could be time to get in touch with visual merchandising companies like VM Design. We can help you create displays that appeal to your audience and show the world who you are.

Read More

Mother’s Day window dressing ideas

Mother’s Day isn’t just the perfect time to show our mums how much they mean to us, it’s also a great opportunity to change up your window display! Show your brand’s family-side and encourage shoppers to pick up a little something for their mum with these great ideas.

Balloons, Balloons, Balloons!

Around Mother’s Day, it’s not uncommon to see flowers and hearts in every window – but you don’t want common, you want different. This year, switch up the usual props for a whole cascade of balloons, catching the attention of passers simply by being a little different! Fill your window floor with tons of them for a statement, or use a fan to keep them constantly bouncing around for a unique display. Our visual merchandising services team recommend using eco-friendly balloons that are biodegradable for extra branding points – just make sure to add a little notice in the window explaining your choice.

Mother and Children Polaroids

For an interactive display, ask customers to use an in-store photo booth or polaroid camera to take pictures with their mum in the weeks running up to Mother’s Day or nearer the time depending on how many customers you get. Add string to your window and use small pegs to pin up the photos for a cheap, easy display! Customers will love the ‘get involved’ aspect of your display, and you can add a heart-warming slogan to your window along with an explanation of the idea to get more people coming in.

A Message for Mums

Another interactive window, this message for mums’ concept can involve social media or just be in-store. Encourage customers to give a shout out to their mum with a reason for why they think they deserve a special Mother’s Day, and you can pick one to put in your window every day or so. Write the message on a large chalkboard and fill the rest of your display with other props, such as the balloons we mentioned earlier. Again, customers will love getting involved and it’s a great way to attract attention to your store with the ever-changing shout out.

In the run up to Mother’s Day, visual merchandising companies will be putting the ideas they’ve been working on for months into action, drawing in new customers and boosting business profits. Think you might need a little help? Get in touch with VM Design today! Our experts can help you, providing visual merchandising services to make sure your window always stands out.

Read More

Need ideas for your summer window displays?

The first challenge of the retail business is attracting customers into your store. National chains understand the incredible value of well-designed retail window displays, which is why they spend big money on window displays, and independent visual merchandising companies.  A carefully designed window display can draw customers into your shop in their masses. 

The display window for your shop reflects your store’s personality. In other words, it can be thought of as a billboard that is advertising your store. If you use the display window to its fullest potential, you can draw passers-by into your shop a lot more easily.

We have collated some inspiring summer display ideas for your retail shop window display:

Beach Theme

Undeniably, having a trip to the beach is an essential part of summer. While this theme is widely used by many national chains as well as independent stores, it is still a striking way to tell customers that summer has arrived with a quick glance.

A beach theme never fails to shout sky and sea, so make sure to have a refreshing blue background for your display. If it isn’t possible to use real sand for the floor of your display, you can always use a bright fabric to represent it. Some other beach essentials you may wish to consider as props are beach balls, propped-up surfboards, toys or cut-outs of sea creatures and folding chairs.

Summer Treats Theme

Who wouldn’t be enticed by a nice, cold glass of freshly-squeezed lemonade? This classic theme truly reflects the essence of summer. You may consider sprinkling lemons and flowers around your window display to make it more fun. Of course, the other summer classic is an ice cream-themed window display. If designed and implemented well, this inviting display is could also draw potential customers into your shop as well!

Garden Theme

The ideas of this theme are almost endless and it is only limited by your imagination. You may consider crafting a couple of larger-than-life flowers to frame your products.  You can, of course, decorate the display with fake grass. Alternatively, you can fill a cake tier with flowers to give it a real garden feel. Lastly, transforming some balloons into flower shapes may help you create a simple yet striking window display.

Remember 25% of sales can be directly attributed to your windows.  Now it’s your turn to get creative! While you’re pondering these ideas, think about the characteristics of your store and use window displays to convey your store’s personality. Entice potential customers by creating a dynamic, eye-catching display that gets them in the door.

If you need help with your retail window displays, please contact us at VM Design to discuss your requirements.

Read More

Visual Merchandising for Better Customer Experience

Visual merchandising is all about blending a comprehensive look as well as the insight of the functionality. It focuses on the visual elements that can be adapted, re-arranged or re-designed to tempt the customers in store, and maximise sales. It is not the architecture or the interior store design. Some of the visual merchandising elements include layout, signage, lighting, props and window dressing. Visual merchandising strives to be expressive and capable of communicating to customers about the contemporary styles, fresh products, and discounted products.

Although brick-and-mortar shops are a stiff battle against the instant satisfaction of online shopping, they do still have various advantages. In today’s market, brands are beginning to see brick-and-mortar shops as venues and experiential spaces, as well as retail outlets in an effort to build more meaningful, long-lasting relationships with customers. Based on the understanding that consumers typically shop online, shops are becoming a key touch point for brand interaction as well.

Today shopping today is all about the experience. With the retail business booming, the importance of visual merchandising is being better appreciated by the companies. As a result, visual merchandising is becoming an integral part of retail business. This softer approach to retail is currently creating smarter, more functional shop design and portable, multi-use merchandising installations. 

At VM Design, we are one of the unique visual merchandising consultants to have many years of creating this experience for a wide variety of clients, from the nationwide retail chains to niche boutique shops. We ensure that the right ambience for shopping is created for consumers; anything from the store layout to window displays, lighting and more. We have in-depth understanding of the fashion marketing and what the customers are looking for.

Let us take care of your visual merchandising needs while you focus on the day-to-day running of your business. Contact us on 07495 839919 to discuss your needs and we can help you to maximise your sales and your customers’ shopping experience.

Read More

Window Dressing for Easter

As a visual merchandising company, we love Easter! With such iconic themes to work with and a whole lot of opportunity to get creative, it’s basically our version of Christmas. If you want to step up your retail window dressing game this year, check out our fun and effective ideas that are sure to catch the eyes of passers-by.

Enter Wonderland

It’s easy to just stick a rabbit or two in your window display, but why not make things a little more special? We always love the chance to incorporate some fantasy into our retail displays, and when we think of Easter and rabbits, our minds go straight to Alice in Wonderland! Why not recreate the magic with a wonderland inspired window, making The White Rabbit the center of yours? You could incorporate your own products into the scenery, adding your own twist to the original look.

Egg Messages

This is a super simple display that’s really cheap to accomplish, and has the option of getting your audience involved, too, which always makes for an engaging display. The idea is simple; have a large number of eggs that completely line your window from top to bottom, and have messages and drawings on each. You can use polystyrene models that resemble boiled eggs, or make them bigger so that they look like chocolate Easter eggs.

You can add jokes, silly faces, motivational quotes, song lyrics, or whatever you want to the eggs! You can also let your customers leave their own messages on them, encouraging them to get involved and become a part of your display. Trust us, the sheer amount of eggs will make this a spectacle in itself!

Go for Gold

During the Easter season, most retail windows are going to be full of understated pastel tones, from baby blues to soft yellows. Whilst we can’t deny the appeal of a great pastel display, we also think it’s great to stand out from the crowd. With this in mind, why not be bold this year and go the complete opposite? We’re talking about lavish, bold metallics – anything other than understated! Gold, in particular, is a favourite for us at Easter, and giant gold bunnies and eggs are reminiscent of the wrapping on the chocolate kind, making it tie in perfectly with the theme. If it’s an eye-catching display that you’re going for, go for gold!

Cracked Egg

When it comes to creating effective window displays, we love everything that’s giant. Supersizing your items has the same effect as a whole bunch of repeated miniature items – it creates a statement because it’s out of the ordinary. So, this Easter, why not bring a giant, cracked egg into your window? Make it the centre of attention, fallen on its side, and have your own products spilling from it out onto your window floor. It’s certainly a show-stopper!

If you think your retail window dressing could do with a bit of a shake-up, it’s time to bring in the professionals. At VM Design, we’re a visual merchandising company with plenty of experience using retail space to entice customers and push sales. If you have any questions about how we can help you or want to get the ball rolling on a new partnership, get in touch with our team today!

Read More

Winter Window Dressing Theme Ideas

It might not be everybody’s cup of tea, but at VM Design we love winter. Warm jumpers, hot chocolate, and plenty of parties – it really is the most wonderful time of the year! Add to that a wealth of new retail window dressing opportunities for the season and it couldn’t get much better. That is, as long as you have plenty ideas for your shop.

If you are struggling with winter retail window dressing, we have put together some inspiration for themes that you might be able to use. Check them out and see what you think!

Starry Night

There’s something about the glow of a starry sky on a winters night that’s truly magical, and bringing that to your window display is certain to catch people’s eyes. Recreate the night sky with silver constellations printed onto a dark wall, or painted directly onto the glass of your shop window. You can also create a light-up night sky using plaster board and small LEDs, perfect for when the evenings get darker and you need something to light up the street.

Icy Winter Wonderland

Add a little chill to your display with an enchanting winter wonderland and captivate potential customers walking past. When it comes to this kind of display, the more the better, so fill your shop window with fake snow, hang clear icicles from the ceiling, and add plenty of fairy lights. We also love the look of bare trees creating a winter woodland feel amongst all the snow and ice, and using blue-toned lighting to add to the chill.

Fairy-tale Fantasy

Transport high street shoppers to another world with a magical, fairy-tale display. Whether you recreate a famous scene from a much-loved story, such as The Nutcracker, or you create your own, it’s always a winter hit. If you’re creating your own, you could continue the story elsewhere, encouraging customers to head over to your social media or come in store to find out more.

Party Season

Winter is the season of parties, so why not get in the spirit with your retail window dressing? You could re-create a party scene using well-dressed mannequins, and use your own products to bring the party to life, or give off an unmistakable party vibe with plenty of glitter, gold, and disco balls. Remember, you want your display to catch people’s eyes, so the bolder the better!

Be inventive this winter and make sure your display stands out from the crowd. If you think you might struggle to draw customers in with your retail window display, or you need some expert knowledge to give your ideas a boost, get in touch with our professionals at VM Design. When it comes to your shop window, we know just what to do.

Read More

Easter Window Display Ideas

With chocolate eggs filling supermarket shelves and little rabbits popping up all over the place, it would be hard to miss the fact it’s nearly Easter! For most people, this means anticipation of a long weekend, a big Sunday roast and time spent with the family, but as a visual merchandising company, we here at VM Design can’t help but focus on the great window dressing opportunities this holiday brings. We just love what we do! To get you into the Easter visual merchandising spirit, we’ve put together some ideas to help you out.

Easter Egg Extravaganza

It wouldn’t be Easter without Easter eggs, would it? Sure, this is a bit of an obvious one, but it’s a definite winner with consumers and an iconic symbol of this holiday. But that doesn’t mean you have to be boring! Be creative with your egg use. As we mentioned in our Spring ideas, you could have giant eggs showcasing your products or create beautifully decorated eggs that reflect your brand image. You could even encourage customer participation and let them submit egg designs that you’ll turn into a reality in your display.

Ditch Dull Colours

Easter certainly isn’t a time for dull colours. Be bright and cheerful in your tones! Pastel shades are quite synonymous with the Easter period, but that doesn’t mean you can’t go for more vibrant tones and create a vivid display. As long as your colours pop, it doesn’t really matter!

Chicks, Rabbits and Flowers

Three items that are all synonymous with Easter – other than the eggs – are chicks, rabbits and flowers. Well, flowers are more general for the Spring season, but can still brighten up a display when paired with some other Easter icons! Incorporate these items into your window display and you’ll be on to a winner.

Family Values

Easter is a time when families come together, stepping away from their busy lives to catch up and relax, so highlight this in your display. Use your products to emphasise a family orientated image, showcasing items that can be enjoyed by everyone of all ages, or by laying out a whole family set of products.

If you’re lacking in imagination and think you need some window display guidance, visual merchandising companies can be a great way to bring new life into your shop displays! If you have any questions about the services we offer or would like to discuss working together, get in touch with VM Design – we’re always happy to help!


Read More

Let us help you maximise your sales

Visual merchandising is all about blending the insight of the functionality and comprehensive look. It should be expressive and capable of communicating to customers about the contemporary styles, fresh products, and discounted products.

Today shopping is all about the experience. With the retail business booming, the importance of visual merchandising is being better appreciated by the companies. As a result, visual merchandising is becoming an integral part of retail business.

Unlike other visual merchandising companies, at VM Design, we create his experience. We ensure that the right ambiance for shopping is created for consumers; anything from the store layout to window displays, lighting and more. We have in-depth understanding of the fashion marketing and what the customers are looking for.

Let us take care of your visual merchandising needs while you focus on the day-to-day running of your business. Contact us on 07956 952157 to discuss your needs.

Read More