Posts Tagged: "visual merchandising company"

Visual Merchandising and In-Store Best Practices

Creating a shop that encourages customers to buy your products is essential to running a successful business. It’s about more than showing them what they need, it’s convincing them they want more. Shoppers these days are far more likely to impulse buy whilst in-store, and you need your visual merchandising to encourage them so you don’t miss out.

Our visual merchandising consultants have collected some tips for you.

Create an Experience

These days, it’s easy for consumers to do all their shopping online, so the reason they leave their house and actually go to your shop is usually based on the experience. People like to shop! It’s these shoppers that love the experience that are more likely to impulse buy, so make sure you cater for them.

Encourage interaction with products, particularly on end-cap displays or products near the tills. Provide samples, visual merchandising that’s persuasive and enticing as well as sales assistants who can give your customers the help and advice they need to buy more.

Feeling good whilst physically shopping is something your shop should be using to its advantage, so create a great experience and watch your profits soar.

End-Cap Priorities

End-caps have already been mentioned, but they’re an essential part of visual merchandising, as are stands by the tills. These encourage impulse bays and grab the attention of consumers.

To help your end-caps stand out, always ensure there’s plenty of stock on the shelves, signage to explain the product for sale and why the customer should buy it, along with any promotional offers, and put the most vital promotion in the middle region of the display. For example, if the end-cap product has testers, place these around waist to shoulder height for optimum interaction.

Speak with Signs

When sales assistants aren’t available, your signage is going to have to do all the persuading for them. This is why it’s so important to get it right. Here are some pointers to help you out:

  • Directional – Give customers information about where to find products with clear, easy to read signs. These can be used above shop aisles to show customer’s what’s down them or used at different points to direct them to sales or related items they may need.
  • Promotional – When you have promotions in store, make sure you have plenty of signage that’s placed at eye-level and is designed to catch the attention of consumers.
  • Informational – This kind of signage can be used to explain products as well as show off your branding, creating connections with consumers and showing them why they should buy your products.

With all signage around your shop, be sure to keep the design and tone of voice in keeping with your branding and use bold, large fonts that are easy to read from a distance.

Visual merchandising is crucial to encouraging sales and driving profits, so you need to be sure you’re getting it 100% right or you could be missing out on a whole lot of sales! If you are looking for a visual merchandising company to help, get in touch with our experienced team at VM Design.

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Spring Window Dressing Ideas

When we get four seasons every year, and a new year, well… every year, it can be pretty hard to think of new window displays every spring, summer, autumn and winter. According to our visual merchandising consultants, you’ll need a lot of creative energy for that!

The problem is, you can’t just repeat what you’ve done before and sticking to clichés won’t give you the best results, but coming up with something new so frequently is a huge challenge.

To help you gather some inspiration, our visual merchandisers at VM Design have put together a few Spring window display ideas to make the task a little easier.

Use Your Windows

We love the look of window art in a display. It adds a new dimension to your window dressing and really pulls in an audience. By window art, we’re talking about literally painting on the windows of your shop (of course using washable glass paints).

If you or someone you know is a dab hand at art, you can use your window to draw settings that tie into your actual display, creating more layers to it. From bright flowers to pretty, bold fonts, use your window to add a flourish to your Spring window dressing!

Flowers in Watering Cans

For a shabby chic, homely kind of Spring window display, we love the look of collecting bunches of flowers and popping them in watering cans. For a lot of customers, this will be a nostalgic nod to childhoods spent outside in welly boots collecting flowers and helping with the gardening. It’s these kinds of subtle emotive pulls that’ll get your audience to pay attention!

Be Wacky

Spring is a great time to get funky with your displays! People want to forget the dreary cold of winter and you can do that by creating a bright, bold window display. Use crazy colour combinations (that, of course, work well together) and don’t be afraid to think outside the box! There’s no such thing as over the top when it comes to eye-catching Spring window display ideas.

Get Outdoors… Indoors

Bringing nature into your Spring shop window is a sure-fire way to create a crowd-pleaser. Cover the whole of your floor with a bed of fake flowers (real flowers will only look good for a couple of days), string up leaf shapes made from interesting materials to hang down amongst your display or re-create outdoor scenes using your products.

Go Big or Go Home

A great and simple way to attract the attention of consumers is by scaling up. With this, you only need one focal point, for example a flower or a rabbit, but make it absolutely huge! We’re talking full window height. You can surround your large central focus with your products, using it to draw in the eye and then guiding your consumer to pay attention to what you want them to look at. It’s certainly unique!

If all this visual merchandising talk goes over your head and, whilst you’re great at business, you can’t quite tap into the creativity to create show-stopping window displays, get in touch with our team at VM Design. We are a specialist visual merchandising company so you’ll be in good hands.

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Easy Valentine’s Window Dressing Ideas

When it comes to Valentine’s Day, your window doesn’t always have to be over the top. Sometimes, it’s the simplest of retail displays that are the most effective, which can be a great relief if you’re strapped for cash or don’t have the time! With this in mind, our visual merchandising company have put together some easy-to-do display ideas that capture the love this year.

Crepe Paper Hearts

Crepe paper hearts are a super easy way to decorate your window and add a little bit of romance to your displays. There are a ton of ways to make them, but we recommend getting a heart shaped Styrofoam board and attaching bunched up crepe paper to either side in small balls. Play around with the colours – you don’t have to stick to red!

Hanging Lanterns

Hanging paper lanterns are a great way to add a romantic, warm feel to a window display. Depending on your budget and how good your crafting skills are, you can make these out of textured paper or, if you’re not so great at the art stuff, just buy a few to pop up. Add electric lights inside for a beautiful window when the light goes down!

Glitter Letters

There’s no better way to celebrate Valentine’s Day than with glitter! It’s attention-grabbing and makes a statement; what more could you want? You can get some cheap polystyrene letters – for example, spelling ‘Love’ or ‘Heart’ – and use craft glue and a whole heap of glitter to create a simple but effective window centre-piece.

Sweet Treats

For the sweetest of Valentine’s Day displays, our visual merchandising consultants love the idea of gathering sweet treats and arranging them into a large display. Whether it is arranging red, pink and white macaroons into a large love heart for a more luxury look or decorating lots of homemade cupcakes with Valentine’s related toppings, you’ll be sure to entice customers with a foodie display! Just remember to keep an eye on any consumables you pop into the window to make sure they aren’t starting to look worse for wear.

Hopefully those ideas have given you some inspiration for your Valentine’s Day window display! If you are still stuck, it might be time to call in the help of our talented team of visual merchandising consultants. We know what we’re doing when it comes to window dressing and can help you attract the customers you want whilst keeping to the budget you have. If you want to start the ball rolling today, drop us a message or give us a call –we are always happy to answer any questions and would love to hear what you need!

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Valentine’s Day Window Dressing – A Unique Twist

With an event like Valentine’s Day, that not only happens every year but is picked up by pretty much every shop, it can be hard to stand out. The clichés that used to make for a great window display haven been overused and customers want more than some red hearts or roses, but what else can you do?

If you’re struggling, our visual merchandising company are here to sort it out for you. Here are four cracking ideas that’ll set your valentine’s window display apart from your neighbors!

The Anti-Valentines

There’s a definite split on Valentine’s day between all the couples who want to spend all day showing everyone how much they adore each other, and the singletons who would rather spend their day hiding away indoors, avoiding the romance which seems to be everywhere. Most shops appeal to the former, so why not go for the latter? Make an anti-valentines display.

This doesn’t mean getting all angry and defiant about the whole thing, but rather making the day better for those people who dread its inevitable arrival. Add a bit of humor, some sympathy and a whole lot of single-person-self-care and you’re on the right track! Advertise products for the broken-hearted or items that’ll empower all the single-ladies going out with their girl gang – it’s a definite winner!

Get Couples Involved

Allow your customer couples the chance to become part of your display. There are so many benefits to doing this and it’s something a bit different!

An idea, for example, would be to set up a sort of photo-booth in your window with props from around your shop (that are for sale, of course) that couples can take pictures with. Send them a digital copy that they can share on social media and put up a screen in the window that plays your customers’ pictures shared with a hashtag on a loop – but always vet the pictures before automatically adding them to your screen!

Not only is this great fun and really engaging for your customers, it also creates huge brand awareness on social media. Your marketing might even go viral!

Recreate a Date

Recreate a date in your shop window. You could do this as a live stunt for an hour or two where actors play out the story of a date gone wrong (be sure to get word out on social media and attract an audience), which would definitely be news-worthy and get you a whole lot of brand awareness.

Or, for a simpler display, set up mannequins that are posed as though mid-date, perhaps having dinner. You could make it humorous or simply romantic, and have this still-life couple using your products. If you wanted to go the extra-mile, you could even change up the date settings every few days or tell a love-story with the mannequins in your window in the month leading up to Valentine’s Day.

You can probably tell from these ideas that the biggest part of getting a great window display is through letting your imagination run wild! Be creative and different. But, keep in mind that the key of the window is to spread brand awareness and get those customers in store. It’s finding that balance between super fun and functional that makes for the greatest window displays.

If you think you struggle with the ideas and execution of a good window display, get in touch with a visual merchandising consultant here at VM Designs and we’ll help you out!

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Numbers and Design – The Unlikely Pair

When you think of design, you think of creativity and freedom. When you think of numbers, you think of sequences and structure. So, how can the two possibly ever go together? They seem to be complete opposites of one another, yet – as we all know – opposites do attract. Our visual merchandising consultants are here to share with you the undeniable chemistry between visual merchandising and those all important numbers.

What Are We Talking About?

When creating displays for windows and shops, we have to think a lot about numbers. Pairings of items are essential to a good, cohesive display, so we’re constantly looking at how many of one item we need and how many corresponding items we should also include. By being careful with numbers, we help to create a display that’s pleasing to the eye and puts the focus where we want it. It’s pretty clever, actually.

Symmetry in Numbers

All of this works because, when we see multiple of one item or a group of similar items, it creates more of a visual impact and pulls the audience’s attention. It’s a way of directing focus. It also helps to create a more aesthetically pleasing display without becoming overwhelming. By using multiple of the same or similar, the eye doesn’t become overwhelmed by too much clutter, even if you have a display that’s completely full. Think about it, if there’s a shelving unit full of odd, completely unrelated items, it’s far more overwhelming than if they were, say, all the same colour or just two items repeated.

The Magic of Odd

Odd numbers are a visual merchandisers best friend. For years and years, odd number pairings have been used to create impact in a display and enhance visual appeal. In particular, groups of three work best to draw the eye. For example, three similar art pieces on a wall looks better than two. Everyone would agree. We can’t tell you why (we’re not scientists!) but we do know that it’s true.

How You Can Use Numbers

When working on visual merchandising displays, always keep numbers in mind. If you want to bring focus to one product in particular, think about keeping a minimalistic background but repeating the item to create impact. If you want to create a cohesive display, consider adding accents of the same colours or textures throughout to make groups that draw the eye. By doing this, you’re telling the audience what they should be focusing on, even if they don’t know it.

If this is all sounding a bit too technical for you or you just really hate numbers, drop us an email at VM Design and ask for our help. We’re an expert visual merchandising company and would be more than happy to give you advice or start chatting about how we can work together. Don’t be shy!

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Dressing to Impress: Fortnum & Mason Window Design Secrets Revealed

When it comes to shop window displays, there’s nowhere better for inspiration than London’s prestigious department stores. With creativity, design flair and undoubted expertise they stop at nothing to light up the city streets with their wonderful displays. Now, the secrets of one of London’s most renowned department stores, Fortnum & Mason, have slipped out, letting all of us know just how they do it…

Find your Defining Factor

Before even getting out your pencils to sketch your ideas, consider what makes your displays so undeniably ‘you’. As Fortnum & Mason reveal, their defining factor for their windows is ‘abundance’, and everything they do is an extension of this. Whether your store is more centred around minimalism, bright colours or whatever it may be, use this as your blueprint. By having an iconic look, you’ll help your displays to be recognisable and work with your products.

Dash Expectations

Never play by the rules when it comes to window design. You don’t want to just repeat displays other stores have already been using for years or create something obvious, you want to surprise your audience. Fortnum & Mason speak of how they once had a display which focused on a singular bottle of wine but they stacked the window from floor to ceiling with cork bottles. Not only is this inventive, it also attracts the eye to that one singular wine-bottle and the audience knows exactly where to look. Genius!

Keep the Lights On

If you walk past Fortnum & Mason after closing hours, you’ll notice their lights will still be on. In fact, they tell us that they set a timer to keep their windows lit until midnight. Why? Because, if you turn them off as you close, you miss a huge amount of late-night footfall from people wandering past your shop on their way home from late shifts or on their way out to events.

Follow your Theme

The famous department store also let it out that they allow their window theme to trail around the store, continuing their display on the tops of shelves and areas out of the way of products but within eye-sight. This helps to lead customers inside the shop and creates more of a presence from your shop window, accentuating the story you’ve created.

Embrace your Individuality

Finally, Fortnum & Mason spoke of individuality. Particularly for local shops that aren’t part of a chain – though chain stores should also pay attention – they reveal that your individuality is your greatest design asset. Let your window express who you are in terms of your values, products and personality. Be unique and you’ll spark the interest of your audience who will be too intrigued not to look inside!

If you are looking for windows displays of Fortnum & Mason quality but at affordable prices, plase get in touch with VM Design today. We are an experienced and established visual merchandising company.

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Easter Window Display Ideas

With chocolate eggs filling supermarket shelves and little rabbits popping up all over the place, it would be hard to miss the fact it’s nearly Easter! For most people, this means anticipation of a long weekend, a big Sunday roast and time spent with the family, but as a visual merchandising company, we here at VM Design can’t help but focus on the great window dressing opportunities this holiday brings. We just love what we do! To get you into the Easter visual merchandising spirit, we’ve put together some ideas to help you out.

Easter Egg Extravaganza

It wouldn’t be Easter without Easter eggs, would it? Sure, this is a bit of an obvious one, but it’s a definite winner with consumers and an iconic symbol of this holiday. But that doesn’t mean you have to be boring! Be creative with your egg use. As we mentioned in our Spring ideas, you could have giant eggs showcasing your products or create beautifully decorated eggs that reflect your brand image. You could even encourage customer participation and let them submit egg designs that you’ll turn into a reality in your display.

Ditch Dull Colours

Easter certainly isn’t a time for dull colours. Be bright and cheerful in your tones! Pastel shades are quite synonymous with the Easter period, but that doesn’t mean you can’t go for more vibrant tones and create a vivid display. As long as your colours pop, it doesn’t really matter!

Chicks, Rabbits and Flowers

Three items that are all synonymous with Easter – other than the eggs – are chicks, rabbits and flowers. Well, flowers are more general for the Spring season, but can still brighten up a display when paired with some other Easter icons! Incorporate these items into your window display and you’ll be on to a winner.

Family Values

Easter is a time when families come together, stepping away from their busy lives to catch up and relax, so highlight this in your display. Use your products to emphasise a family orientated image, showcasing items that can be enjoyed by everyone of all ages, or by laying out a whole family set of products.

If you’re lacking in imagination and think you need some window display guidance, visual merchandising companies can be a great way to bring new life into your shop displays! If you have any questions about the services we offer or would like to discuss working together, get in touch with VM Design – we’re always happy to help!

 

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Spring Visual Merchandising Ideas

Winter may have felt long and arduous, and you may have started to doubt that the tips of your fingers would ever feel warm again, but fear not! The first signs of Spring are staring to bloom and blossom, bringing with them the promise of warmer weather and longer days. Here at VM Design, our visual merchandising consultants anticipate the change of every season, looking ahead as to how we can use it for design inspiration. Spring in particular is a great way to shake off those winter blues and brighten up your shop. If you’re in need of some spring time inspiration, we’ve got you covered.

Pastel Colour Scheme

If you want to channel those spring time vibes into your displays, focus on pastel tones, adding splashes of brighter colours as Spring progresses and we move closer to Summer. For now, though, keeping things pastel can be a nice way to transition out of winter. You can do this either by displaying ranges of pastel products against simple toned backgrounds (white will really allow them to pop), or by choosing pastel coloured décor with more boldly coloured products.

Floral Lovers

Although it’s an obvious one, it’s a definite fail-safe and there are ways of incorporating florals into your display that are unique and eye-catching. After bare branches and brown leaves, customers can’t get enough of bright flowers! Use interesting materials to create more abstract versions of floral scenes, or use flowers (we’d suggest fake – they’re far easier to maintain) to create something else, such as a frame for a central product. Don’t just stick a couple of flowers around your display; be inventive and use your imagination!

Easter Excitement

Who could say no to an Easter display? This year, take the themes synonymous with Easter and go wild, using simple ideas to create something extraordinary! Have products spilling out of giant eggs, brightly painted bunny statues loitering around the store, mannequins with rabbit ears; anything you can think of that is different and eye-catching. Easter can be quite ‘samey’, so it’s important to stand-out.

Go Natural

Spring’s a great time to incorporate more natural materials into your visual merchandising, and you’ll get bonus points if you focus on being eco-friendly. Cut down on the plastic and bring in natural resources instead that will add that earthy feel to your displays. You could even look into new and innovative environmentally friendly materials, such as those that have been recycled from other sources.

Spring Accessories

As Spring arrives, customers will be starting to shop for warmer weather products (especially here in Britain, where one warm day leads to huge sales of picnic blankets, Pimms and swimming gear), so be prepared! Make sure you change focus on your visual merchandising to the Spring/Summer orientated products. In particular, highlight your luxury items as customers become much more willing to splash their cash on hot days.

If you’re a bit stuck in terms of display inspiration, it might be time to call in the help of visual merchandising companies. Here at VM Design, a top visual merchandising company, we can help boost your business and turn your store displays around. Get in touch with us today to see what we can do for you!

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7 Merchandising Tips for Retailers

If there’s one thing every store owner should know, it’s the importance of visual merchandising. A good store display and product placement can do wonders for your sales! But, unfortunately, not everyone is blessed with the illusive creativity of artists, and understanding the ins and outs of attracting customers through visual merchandising methods can be a little tricky. At VM Design, we understand that some retailers may struggle with this, so we’ve put together 7 of our best merchandising tips to help you out.

1) Change your Displays Regularly

There’s nothing worse than keeping a display up for months on end. After a while, what’s the point of even having it there? Everyone’s already seen it, and, if they were going to be enticed by what you’re promoting, they would’ve taken action by now. To effectively push sales and keep your store looking fresh, you should be updating your visual merchandising displays at least once every month.

2) Think about Perspective and Eye-Line

Something you should always be considering when creating visual merchandising displays and product placement is how your customer will be viewing it. It’s no trade secret that the most expensive items should be in direct eye-line! You should also make sure your displays make your product the focal point and that eyes will instantly be directed to where you want them to be.

3) The Power of POS

POS (point of sale) is a visual merchandising device that’s all too often forgotten about. When customers are lining up at the till, chances are they’re going to have a little bit of time to look around as they wait, so use this to your advantage. Create product displays and have posters visible that could lead to some add-on sales.

4) Think Like a Designer

One of the most important things you should do in regards to your visual merchandising – particularly when creating window displays – is to think like a designer. If you’re a shop manager, it’s likely your mind is more business-orientated and logical, but you’re going to need to think creatively! You’re not just showing a product, you’re creating something beautiful and eye-catching; a piece of art in your own shop window.

5) Use Themes

If you’re struggling to produce a creative display, picking a theme can be a great starting point to get the ball rolling. This could be something simple, such as a colour, or something that inspires you inside or out of the store. You could reflect on social or seasonal events, or perhaps work with a theme already present in a range of your products.

6) Play on Desires

One great way to maximise sales is to play to people wants and desires. Don’t place your bog-standard, practical products in your window, instead put in the luxury, more unconventional items that customers will lust after, but wouldn’t necessarily buy if you hadn’t displayed them so well. There’s no point pushing sales on products that will be bought anyway!

7) Use Visual Merchandising Consultants

Hiring visual merchandising consultants or enlisting the help of a visual merchandising company is great if window displays and product placement simply isn’t your thing. Here at VM Design, we can use our expertise and skills to help you. Our staff are all incredibly talented and can bring fresh inspiration and a new look into your visual merchandising.

If you’d like to hear more about our services or have any questions, don’t hesitate to get in touch.

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Winter Window Dressing Ideas

 

As the nights get longer and the days get colder, shop fronts around the country light up in seasonal décor. Winter is fast approaching and, with it, perhaps one of the most exciting times of year for visual merchandising. It’s a time for theatrics and extravagance, adding a bit of warmth and life into the cold months ahead, and, of course, a brilliant time for sales with Christmas just around the corner. If you need a bit of inspiration for winter this year, VM design has got you covered, and as a top visual merchandising company you can trust our advice.

Modern Vs. Traditional

One of the main focal decisions of your theme should be whether you go down the modern or traditional winter route. For traditional, think cosy; dark hues, full displays and play to the nostalgic emotions of the consumers. Modern winter displays are usually more pared back, often quite minimalistic and use whites, blacks and grey rather than warmer tones. There is no right or wrong choice here, simply go with what best suits your store and target market and also the stock that you want to display.

Interesting Materials

Using unique materials to create your window displays is a winner all year round if done right, but with the often overused, cliché themes of winter, it can turn a very ordinary display into something far more visually interesting. Snow and ice are always great ones to play around with in regards to materials, and using soft textures such as wool and velvet to recreate iconic winter items such as Christmas trees can add warmth and comfort to your window; a definite consumer win in these cold times!

Be Extravagant

Winter is most definitely a time of extravagance and theatrics, so pull-out all the stops for this seasonal display. You can use an abundance of gold and silver, that at the other times of the year may just look a little tacky, and create eye-catching visuals that don’t even consider the term ‘over the top’. Be theatrical. Be excessive. Consumers will lap it up.

Play to Consumer’s Emotions

As any visual merchandising consultant will tell you, winter is a time when visual merchandising companies and marketers all-round love to tug at the heart-strings of consumers. It’s an incredibly romantic season, and one where family values take a rise in focus, so play to this. Create a story within your display that will evoke emotion from your audience, whether it be a nostalgic time-travel back to Christmas’ past or highlighting the importance of love and friendship at this time of year. If you need a better idea of how this works just look at the Christmas TV ads on during winter and see how they use emotional stories to promote their brands and encourage sales.

Lights

It’s always important to consider lights in your window displays, but especially in winter. Not only does it get dark much earlier so the need for lights is far more apparent, but it also creates that magical feeling that is synonymous with this season and the Christmas period. Choose your lights according to your theme; for example, a white, snowy scene should use bright white or blue-tinged lights, and a cosier, darker hued theme should use low-lit lighting.

If you need more help with your window dressing inspiration, it’s a great idea to hire a visual merchandising company. Get in touch with VM Design and speak to one of our expert visual merchandising consultants for more information on how we can help you.

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