Posts Tagged: "visual merchandising company"

Spring Visual Merchandising Ideas

Winter may have felt long and arduous, and you may have started to doubt that the tips of your fingers would ever feel warm again, but fear not! The first signs of Spring are staring to bloom and blossom, bringing with them the promise of warmer weather and longer days. Here at VM Design, our visual merchandising consultants anticipate the change of every season, looking ahead as to how we can use it for design inspiration. Spring in particular is a great way to shake off those winter blues and brighten up your shop. If you’re in need of some spring time inspiration, we’ve got you covered.

Pastel Colour Scheme

If you want to channel those spring time vibes into your displays, focus on pastel tones, adding splashes of brighter colours as Spring progresses and we move closer to Summer. For now, though, keeping things pastel can be a nice way to transition out of winter. You can do this either by displaying ranges of pastel products against simple toned backgrounds (white will really allow them to pop), or by choosing pastel coloured décor with more boldly coloured products.

Floral Lovers

Although it’s an obvious one, it’s a definite fail-safe and there are ways of incorporating florals into your display that are unique and eye-catching. After bare branches and brown leaves, customers can’t get enough of bright flowers! Use interesting materials to create more abstract versions of floral scenes, or use flowers (we’d suggest fake – they’re far easier to maintain) to create something else, such as a frame for a central product. Don’t just stick a couple of flowers around your display; be inventive and use your imagination!

Easter Excitement

Who could say no to an Easter display? This year, take the themes synonymous with Easter and go wild, using simple ideas to create something extraordinary! Have products spilling out of giant eggs, brightly painted bunny statues loitering around the store, mannequins with rabbit ears; anything you can think of that is different and eye-catching. Easter can be quite ‘samey’, so it’s important to stand-out.

Go Natural

Spring’s a great time to incorporate more natural materials into your visual merchandising, and you’ll get bonus points if you focus on being eco-friendly. Cut down on the plastic and bring in natural resources instead that will add that earthy feel to your displays. You could even look into new and innovative environmentally friendly materials, such as those that have been recycled from other sources.

Spring Accessories

As Spring arrives, customers will be starting to shop for warmer weather products (especially here in Britain, where one warm day leads to huge sales of picnic blankets, Pimms and swimming gear), so be prepared! Make sure you change focus on your visual merchandising to the Spring/Summer orientated products. In particular, highlight your luxury items as customers become much more willing to splash their cash on hot days.

If you’re a bit stuck in terms of display inspiration, it might be time to call in the help of visual merchandising companies. Here at VM Design, a top visual merchandising company, we can help boost your business and turn your store displays around. Get in touch with us today to see what we can do for you!

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7 Merchandising Tips for Retailers

If there’s one thing every store owner should know, it’s the importance of visual merchandising. A good store display and product placement can do wonders for your sales! But, unfortunately, not everyone is blessed with the illusive creativity of artists, and understanding the ins and outs of attracting customers through visual merchandising methods can be a little tricky. At VM Design, we understand that some retailers may struggle with this, so we’ve put together 7 of our best merchandising tips to help you out.

1) Change your Displays Regularly

There’s nothing worse than keeping a display up for months on end. After a while, what’s the point of even having it there? Everyone’s already seen it, and, if they were going to be enticed by what you’re promoting, they would’ve taken action by now. To effectively push sales and keep your store looking fresh, you should be updating your visual merchandising displays at least once every month.

2) Think about Perspective and Eye-Line

Something you should always be considering when creating visual merchandising displays and product placement is how your customer will be viewing it. It’s no trade secret that the most expensive items should be in direct eye-line! You should also make sure your displays make your product the focal point and that eyes will instantly be directed to where you want them to be.

3) The Power of POS

POS (point of sale) is a visual merchandising device that’s all too often forgotten about. When customers are lining up at the till, chances are they’re going to have a little bit of time to look around as they wait, so use this to your advantage. Create product displays and have posters visible that could lead to some add-on sales.

4) Think Like a Designer

One of the most important things you should do in regards to your visual merchandising – particularly when creating window displays – is to think like a designer. If you’re a shop manager, it’s likely your mind is more business-orientated and logical, but you’re going to need to think creatively! You’re not just showing a product, you’re creating something beautiful and eye-catching; a piece of art in your own shop window.

5) Use Themes

If you’re struggling to produce a creative display, picking a theme can be a great starting point to get the ball rolling. This could be something simple, such as a colour, or something that inspires you inside or out of the store. You could reflect on social or seasonal events, or perhaps work with a theme already present in a range of your products.

6) Play on Desires

One great way to maximise sales is to play to people wants and desires. Don’t place your bog-standard, practical products in your window, instead put in the luxury, more unconventional items that customers will lust after, but wouldn’t necessarily buy if you hadn’t displayed them so well. There’s no point pushing sales on products that will be bought anyway!

7) Use Visual Merchandising Consultants

Hiring visual merchandising consultants or enlisting the help of a visual merchandising company is great if window displays and product placement simply isn’t your thing. Here at VM Design, we can use our expertise and skills to help you. Our staff are all incredibly talented and can bring fresh inspiration and a new look into your visual merchandising.

If you’d like to hear more about our services or have any questions, don’t hesitate to get in touch.

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Winter Window Dressing Ideas

 

As the nights get longer and the days get colder, shop fronts around the country light up in seasonal décor. Winter is fast approaching and, with it, perhaps one of the most exciting times of year for visual merchandising. It’s a time for theatrics and extravagance, adding a bit of warmth and life into the cold months ahead, and, of course, a brilliant time for sales with Christmas just around the corner. If you need a bit of inspiration for winter this year, VM design has got you covered, and as a top visual merchandising company you can trust our advice.

Modern Vs. Traditional

One of the main focal decisions of your theme should be whether you go down the modern or traditional winter route. For traditional, think cosy; dark hues, full displays and play to the nostalgic emotions of the consumers. Modern winter displays are usually more pared back, often quite minimalistic and use whites, blacks and grey rather than warmer tones. There is no right or wrong choice here, simply go with what best suits your store and target market and also the stock that you want to display.

Interesting Materials

Using unique materials to create your window displays is a winner all year round if done right, but with the often overused, cliché themes of winter, it can turn a very ordinary display into something far more visually interesting. Snow and ice are always great ones to play around with in regards to materials, and using soft textures such as wool and velvet to recreate iconic winter items such as Christmas trees can add warmth and comfort to your window; a definite consumer win in these cold times!

Be Extravagant

Winter is most definitely a time of extravagance and theatrics, so pull-out all the stops for this seasonal display. You can use an abundance of gold and silver, that at the other times of the year may just look a little tacky, and create eye-catching visuals that don’t even consider the term ‘over the top’. Be theatrical. Be excessive. Consumers will lap it up.

Play to Consumer’s Emotions

As any visual merchandising consultant will tell you, winter is a time when visual merchandising companies and marketers all-round love to tug at the heart-strings of consumers. It’s an incredibly romantic season, and one where family values take a rise in focus, so play to this. Create a story within your display that will evoke emotion from your audience, whether it be a nostalgic time-travel back to Christmas’ past or highlighting the importance of love and friendship at this time of year. If you need a better idea of how this works just look at the Christmas TV ads on during winter and see how they use emotional stories to promote their brands and encourage sales.

Lights

It’s always important to consider lights in your window displays, but especially in winter. Not only does it get dark much earlier so the need for lights is far more apparent, but it also creates that magical feeling that is synonymous with this season and the Christmas period. Choose your lights according to your theme; for example, a white, snowy scene should use bright white or blue-tinged lights, and a cosier, darker hued theme should use low-lit lighting.

If you need more help with your window dressing inspiration, it’s a great idea to hire a visual merchandising company. Get in touch with VM Design and speak to one of our expert visual merchandising consultants for more information on how we can help you.

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Window Dressing for Beauty Business

Recently a beauty business needed our help.

Beauty business window dressing 01

Part of the beauty business is beauty medical and the other is pure beauty – facials, massage etc.

As part of our window dressing exercise, one window was transformed from a virtually empty space into a fully functioning space advertising the full range of medical procedures offered.

The white cubes and perspex boxes give height to the window and are perfect for displaying products.

 

 

The addition of the green twisted bamboo in white bottles completed the holistic look. Beauty business window dressing 03 Beauty business window dressing 02The second window promotes the beauty side of the business. We used folded towels and cerise peonies as a prop to compliment the products selected.

The pink props in this window and the green in the other are perfect partners as they are opposites of the colour wheel and so are complimentary.

The window run now looks more professional and cohesive.

We are an independent visual merchandising company that take pride in quality. For any tips and advice on visual merchandising and window dressing, please contact us.

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Hair salon window dressing

This hairdressing salon now has two product windows where there used to be sofas.

Hair salon 02 Hair salon 01

 

Hair salon 03  Hair salon 04

We relocated one of the sofas and removed the other completely.

The white boxes look clean and contemporary and allow the coloured product to stand out.

The tall driftwood bundles give a calming effect and the addition of perspex bubbles make the product groups fun and different.

For help and advice for your shop window dressing, please contact VM Design. We are an independent visual merchandising company that take price in the quality of our work.

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Window Dressing for Homeopathic Pharmacy

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We have just re designed and installed a new window for a client specialising in homeopathic remedies and products.

We used white units and a table to create different heights. The perspex boxes look contemporary and the addition of prop apples complete the clean look.

An interior table display is a must for add on purchases. Block your merchandise in a neat and ordered way and keep everything clean.

For help and advice for your shop window dressing, please contact us. VM Design is a specialist visual merchandising company.

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Impact of Visual Merchandising

Customer Experience

Engaging your customers effectively is one of the best forms of promotion and a strong use of promotional material can help customers feel as though they are interacting with a company and obtaining the information they need to know.

An effective way of engaging with your shoppers and leave a positive impression about your shop and your brand is to assist them with their needs when they visit your store. This is very likely to result in future visits and sales from the customer.

Interestingly this engagement is not all about asking the shoppers about their requirements explicitly. The design of the store environment, from all visuals at all locations to the treatment and support of the customers, will all contribute to this.

Impact of Visual Merchandising

First impressions are formed within the first 10 seconds. And, customers remember the worst impression more vividly; not the best impression.

Countless factors affect shoppers’ decisions; from the first glimpse of a product through to its purchase. Research shows that all 5 senses come into play even though sight and hearing are the key ones:

Sight: 83%

Hearing: 11%

Smell: 3.5%

Touch: 1.5%

Taste: 1%

Common mistakes to avoid in Visual Merchandising

Even the small and invisible things influence your customers’ experience and it is very easy to get things wrong without the right knowledge.

Some of the most common visual merchandising mistakes that the store owners and managers make can be classified in 7 categories:

  1. Too much signage
  2. Confusing traffic patterns
  3. Too much propping
  4. Disconnect between exterior window and store contents
  5. Poor lighting
  6. No point of view
  7. Inconsistency in visual executions

As a store owner or manager, if you are not confident with your visual merchandising skills or if you do not have the creative ideas, please contact us for advice. We can provide a wide range of visual merchandising and shop window dressing services. We can also provide bespoke visual merchandising training as well for you and for your staff. Please also check out our visual merchandising portfolio.

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Key retail visual merchandising terms every retailer needs to know

The world of visual merchandising could be very confusing with a lot of specific terminology. If you have ever wondered what certain terms actually mean in the retail and visual merchandising world, we have compiled the definitions of some of the commonly used terms.

Basic Visual Merchandising Terms:

  • Merchandising – using effective presentation techniques to entice customers to purchase products.
  • Fixtures – Shelving, cabinets, tables, rods, counters, stands, easels, forms, and platforms on which merchandise is stocked and displayed for sale in the shop.
  • Optimise – planning, implementing and reviewing steps to improve the likelihood of a purchase being made.
  • Inventory – The items for sale in your store.
  • Layout – The way in which your store is laid out, and how the products are arranged for sale.
  • ROI – Acronym for Return on Investment. This is a way of working out if the money you are investing is profitable.
  • Consumer – a person who purchases goods and services for personal use, or the decision maker for business purchases.
  • POP/POS – This stands for Point of Purchase/Point of Sale. The place where the transaction is complete (and a great place to put impulse products!)

More Advanced Visual Merchandising Terms:

  • Themes – This is the topic of your display. It should represent the message you would like to convey to the shoppers. Consider the way that your products are used, and build your theme around that.
  • Planogram – Shortened to POG, this is a visual representation of the products and services in your shop. Planogram is essentially a model that indicates the best positioning and placement of your merchandise.
  • Hot Spot – A place that customers gravitate to in your store. Place your most profitable items here.
  • Props – Objects added that support the theme of the display. These items are used for building ambience and theme in your shop; they would not be for sale.
  • Sightlines – a line of vision from someone’s eye to what should be seen (determining good or bad visibility). Good merchandising would have long sightlines, so customers can see a lot of the store at once.
  • Ambience – Difficult to put your finger on, but this is the character of a store. Sensory information will combine to create this (I.e. sight, sound, smell, textures)
  • Proportional Merchandising –In simple terms, this is the technique of giving more space to your best sellers and less space to your poor sellers Knowing which items are most profitable, and assigning space to them in your store proportionate to their profitability.
  • Product Engagement – When your customer engages with a product, they pay it more attention, maybe by touching or picking it up. Increased product engagement will lead to increased sales.

For more information and advice on visual merchandising, please contact us. We are proud to be one of the independent visual merchandising companies with a wide ranging visual merchandising portfolio.

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Easter window dressing ideas

We have just the Valentine’s day behind and Easter is just around the corner.

Easter is certainly a colourful and buoyant time of the year for most retailers as the shoppers will be out and about with the warmer Spring weather. This is an opportunity you can to your advantage. Even if your merchandise is not directly related to the usual Easter goods, you can still use your shop window to your advantage and draw in some Easter shoppers.  If you are planning to catch the attention of Easter shoppers, here are a few interesting ideas for  your shop window dressing.

Pastels colours rule

Everybody associated the pastel colours with Easter. Pinks, light blues, greens and yellows remind us of Easter and the new life of spring. You can easily create an Easter feel in your shop front by using plenty of these pastel colours in your window display. First of all, get some ribbon and tissue paper in a range of pastel colours and use them to line the floor and back wall of your window. Next, you can place some of your merchandise in the foreground in strategically.

Eggs, eggs, eggs

Eggs are probably the single biggest symbol of Easter, and they can be a fun decoration to incorporate into your shop window display. You can pick up a few colourful Easter eggs and place them among the goods you are showcasing on your display tables and wall racks in your front window. In addition to the eggs, you can reinforce the Easter theme by purchasing a few stuffed chicks or baby rabbits as these animals are also associated with the holiday.

A spring in your step

If you are looking for a window display that you can leave up long after Easter has gone, then you may want to consider going for a more toned-down spring theme. One of the most exciting things about Easter is that it is the messenger of the new, warm season. So you can capitalise on the Spring theme by making an outdoors scene in your front window. You can make use of fake grass or gift wrap on the floor of the display. You can incorporate flowers, kites, bouquets of flowers or anything else you sell that reminds you of what makes spring such a fabulous season.

Needless to say that if these windows are not implemented in a coordinated way, they can look very tacky and cheap. As a result, they could actually put people off coming into your shop. If you would like some professional advice in shop window dressing, or if you are looking for a visual merchandising company, please contact VM Design.

VM Design can also provide bespoke visual merchandising training that is specifically tailored for your needs as well.

 

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3 Essential Point Of Purchase Marketing Ideas

Point of purchase marketing, commonly abbreviated as POP, utilizes in-store displays to convince customers to make a purchase of a particular brand. How can you use your point of purchase marketing to attract customers’ attention, or convince customers to make an impulse purchase at point of sale?

Several approaches can be used, but the most effective is to offer customers exhilaration and value. Just like any other marketing ideas, POP must be directed towards conveying a clear message to customers to persuade them to make purchases.

Rich attractive graphics

Customers are most attracted by visuals, therefore, when creating your materials for point of purchase marketing, consider using conspicuous colors, interactive graphics as well as modest messages. You may consider using rare shapes and quirky concepts. Make use of your creativity and make your material more appealing. This is for one sole purpose: for visitors and customers to see.

Proper positioning

The location of your POP material matters a lot as it is critical that the material be easily visible to customers and visitors, whether you put it on tables, in a marquee, at checkout stands or shelves. The effectiveness of the material is also as important as the positioning. It must have messages that are easy to read and comprehend.  The POP material will particularly be helpful when customers are making their buying decisions, therefore, ensure that they are easily accessible, for that matter, they should be at eye level.

Complementary to product line

Point of purchase marketing primarily serves the purpose of convincing customers to make impulse purchases, therefore, use of opportunities that are in line with your primary product should be given a close thought. For instance, if running a restaurant, entice customers with daily specials on tabletop displays, post images of mouth-watering snacks to complement the beverage menus for taverns, and other sorts of tricks for relevant businesses. These POP efforts should be reinforced with proper training of staff with ideas to convince customers to make purchases.

For further questions and advice on visual merchandising, please contact VM Design. We are a small visual merchandising company with a lot of expertise in visual merchandising and window dressing.

 

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