Posts Tagged: "visual merchandising consultants"

Visual Merchandising and In-Store Best Practices

Creating a shop that encourages customers to buy your products is essential to running a successful business. It’s about more than showing them what they need, it’s convincing them they want more. Shoppers these days are far more likely to impulse buy whilst in-store, and you need your visual merchandising to encourage them so you don’t miss out.

Our visual merchandising consultants have collected some tips for you.

Create an Experience

These days, it’s easy for consumers to do all their shopping online, so the reason they leave their house and actually go to your shop is usually based on the experience. People like to shop! It’s these shoppers that love the experience that are more likely to impulse buy, so make sure you cater for them.

Encourage interaction with products, particularly on end-cap displays or products near the tills. Provide samples, visual merchandising that’s persuasive and enticing as well as sales assistants who can give your customers the help and advice they need to buy more.

Feeling good whilst physically shopping is something your shop should be using to its advantage, so create a great experience and watch your profits soar.

End-Cap Priorities

End-caps have already been mentioned, but they’re an essential part of visual merchandising, as are stands by the tills. These encourage impulse bays and grab the attention of consumers.

To help your end-caps stand out, always ensure there’s plenty of stock on the shelves, signage to explain the product for sale and why the customer should buy it, along with any promotional offers, and put the most vital promotion in the middle region of the display. For example, if the end-cap product has testers, place these around waist to shoulder height for optimum interaction.

Speak with Signs

When sales assistants aren’t available, your signage is going to have to do all the persuading for them. This is why it’s so important to get it right. Here are some pointers to help you out:

  • Directional – Give customers information about where to find products with clear, easy to read signs. These can be used above shop aisles to show customer’s what’s down them or used at different points to direct them to sales or related items they may need.
  • Promotional – When you have promotions in store, make sure you have plenty of signage that’s placed at eye-level and is designed to catch the attention of consumers.
  • Informational – This kind of signage can be used to explain products as well as show off your branding, creating connections with consumers and showing them why they should buy your products.

With all signage around your shop, be sure to keep the design and tone of voice in keeping with your branding and use bold, large fonts that are easy to read from a distance.

Visual merchandising is crucial to encouraging sales and driving profits, so you need to be sure you’re getting it 100% right or you could be missing out on a whole lot of sales! If you are looking for a visual merchandising company to help, get in touch with our experienced team at VM Design.

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Summer Window Dressing Ideas for Retail Shops

Summer’s almost here and that means it’s time to get planning your window! Retail windows are one of the most crucial parts of your shop; they’re the first impression of your brand for potential customers and, as well all know, first impressions count. To make yours stand out this summer, our visual merchandising consultants have put together a few imaginative ideas and tips to give you some inspiration.

Take Them Abroad

The thought of going abroad in the summer is enticing to most people. We all dream of a sunny summer holiday where we can relax and have fun, so why not use that to your shops advantage? Choose an exotic location, be it southern France or the beaches of Bali, and recreate it in your display using products from inside your shop. Not only will this capture the attention of passers-by, it’ll also create an emotional reaction in which they aspire to be living the life your window is showing, which will make them far more likely to come in store!

A Sea View

There’s nothing quite like the beach in summer, so why not bring it to your shop? Create a beach display using real sand, blow-up rubber rings and maybe even dress one of your mannequins as a life guard! This’ll create a quirky, bright display that’ll attract people’s attention.

Postcard Settings

Our team have conjured up two window dressing ideas for retail shops that involve postcards, and this kind of goes with our ‘abroad’ theme.

The first is to cover the glass window in a frame of either new or vintage (depending on your brands aesthetic) postcards that’ll frame the products you display. This is simple, yet unique and effective.

The second takes a bit more work but is guaranteed to be a showstopper! This idea involves turning your window into its own postcard. You can create a postcard setting using your own products, and then on the window paint or print a stamp and postage marks, as well as a slogan with something along the lines of ‘Greetings from [your store]!’. Fun and definitely different, this is bound to get a good reaction.

Bold and Colourful

In summer, it’s essential you go bold, bright and colourful in your display. Pick vibrant colours that pop – it’s a great excuse to throw in a few neon products or display props you’ve been dying to showcase! You can use balloons, paper, window paint and a whole lot more to inject a bit of bright colour into your display. This’ll definitely grab the attention of passing shoppers!

Go Big or Go Home

We’re all for making larger than life objects for window displays, and there’s no better time to do this than in summer. Whether it’s a giant ice-lolly, beach ball or pair of sunglasses, going big is a great way to make a noticeable statement. You could use it as a background prop or as a stand for your own products.

If you think your shop could do with some professional help from retail window dressing experts in the UK, VM Design are just the team for you! Get in touch with us to find out more and get the ball rolling on your better business.

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The Art and Science of Visual Merchandising

In the modern world, it’s no longer the visual merchandiser who has control over the shopping experience – it’s the consumer. With so much choice of where to go and even how to shop (online, in-store, order in etc.), the customer really does hold the power. Over the past decade or so, shops have had to fight harder to pull in consumers and stay afloat; and not all of them have succeeded.

One way that your business can work to pull in customers, sell products and compete with competitors is through visual merchandising. Much more than just a few pretty displays, the art and science of this crucial selling technique can help turn a business from floundering to flourishing and secure you the profits you’ve been searching for.

Our team of visual merchandising consultants are well-versed on the science behind shop displays, so we thought we’d share some of our knowledge with you.

It’s All About Business

Contrary to popular belief, visual merchandising isn’t just about making a store look good, or even making the products you sell look good. Visual merchandising is about combining a variety of subtle, persuasive techniques that not only make the consumer think they like your products, but always make them need to have them for themselves.

It’s about bringing a customer into a store because they like the look of your jeans and having them leave with a whole outfit. It involves a heap on intricate knowledge about consumer behaviour and your businesses specific target customers, as well as some clever little tricks that every visual merchandiser should know. Here are just a few of the ways people like us can engage and encourage your customers to buy more.

Eye-Line

One of the most prominent parts of the science of visual merchandising is product placement. All you have to do is walk into a supermarket and you’ll notice that they place the most expensive products right in the eye-line of customers, rather than at the tops or bottoms of shelves.

This is all about attracting your consumers attention to where you want it to go, rather than where they do. By carefully placing products and displays, you can maximise their effect and dramatically push sales on specific products.

Colour

Consumers respond to colour. In fact, between 62%-90% of our judgement of a product, place or person is based entirely upon colour, which just proves how important it is for visual merchandising.

In displays, logos and posters, colours can be used to influence mood and encourage positive reactions from your customers as well.

The Rule of Three

One of the many truly scientific marvels in visual merchandising is the rule of three. Though it seems odd, by arranging items into groups of three you improve the effectiveness of a display and increase the amount of customer attention it’ll receive. It’s a perfect example of where psychology and the function of our mind comes into play in visual merchandising, cementing the idea that there is indeed a fine science behind big profit.

If you think you need to bring in the aid of knowledgeable experts to make sure you’re getting the most out of your visual merchandising and really play to the minds of your target customers, get in touch with our team today. We’re ready and waiting to help your business flourish!

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Spring Window Dressing Ideas

When we get four seasons every year, and a new year, well… every year, it can be pretty hard to think of new window displays every spring, summer, autumn and winter. According to our visual merchandising consultants, you’ll need a lot of creative energy for that!

The problem is, you can’t just repeat what you’ve done before and sticking to clichés won’t give you the best results, but coming up with something new so frequently is a huge challenge.

To help you gather some inspiration, our visual merchandisers at VM Design have put together a few Spring window display ideas to make the task a little easier.

Use Your Windows

We love the look of window art in a display. It adds a new dimension to your window dressing and really pulls in an audience. By window art, we’re talking about literally painting on the windows of your shop (of course using washable glass paints).

If you or someone you know is a dab hand at art, you can use your window to draw settings that tie into your actual display, creating more layers to it. From bright flowers to pretty, bold fonts, use your window to add a flourish to your Spring window dressing!

Flowers in Watering Cans

For a shabby chic, homely kind of Spring window display, we love the look of collecting bunches of flowers and popping them in watering cans. For a lot of customers, this will be a nostalgic nod to childhoods spent outside in welly boots collecting flowers and helping with the gardening. It’s these kinds of subtle emotive pulls that’ll get your audience to pay attention!

Be Wacky

Spring is a great time to get funky with your displays! People want to forget the dreary cold of winter and you can do that by creating a bright, bold window display. Use crazy colour combinations (that, of course, work well together) and don’t be afraid to think outside the box! There’s no such thing as over the top when it comes to eye-catching Spring window display ideas.

Get Outdoors… Indoors

Bringing nature into your Spring shop window is a sure-fire way to create a crowd-pleaser. Cover the whole of your floor with a bed of fake flowers (real flowers will only look good for a couple of days), string up leaf shapes made from interesting materials to hang down amongst your display or re-create outdoor scenes using your products.

Go Big or Go Home

A great and simple way to attract the attention of consumers is by scaling up. With this, you only need one focal point, for example a flower or a rabbit, but make it absolutely huge! We’re talking full window height. You can surround your large central focus with your products, using it to draw in the eye and then guiding your consumer to pay attention to what you want them to look at. It’s certainly unique!

If all this visual merchandising talk goes over your head and, whilst you’re great at business, you can’t quite tap into the creativity to create show-stopping window displays, get in touch with our team at VM Design. We are a specialist visual merchandising company so you’ll be in good hands.

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Easy Valentine’s Window Dressing Ideas

When it comes to Valentine’s Day, your window doesn’t always have to be over the top. Sometimes, it’s the simplest of retail displays that are the most effective, which can be a great relief if you’re strapped for cash or don’t have the time! With this in mind, our visual merchandising company have put together some easy-to-do display ideas that capture the love this year.

Crepe Paper Hearts

Crepe paper hearts are a super easy way to decorate your window and add a little bit of romance to your displays. There are a ton of ways to make them, but we recommend getting a heart shaped Styrofoam board and attaching bunched up crepe paper to either side in small balls. Play around with the colours – you don’t have to stick to red!

Hanging Lanterns

Hanging paper lanterns are a great way to add a romantic, warm feel to a window display. Depending on your budget and how good your crafting skills are, you can make these out of textured paper or, if you’re not so great at the art stuff, just buy a few to pop up. Add electric lights inside for a beautiful window when the light goes down!

Glitter Letters

There’s no better way to celebrate Valentine’s Day than with glitter! It’s attention-grabbing and makes a statement; what more could you want? You can get some cheap polystyrene letters – for example, spelling ‘Love’ or ‘Heart’ – and use craft glue and a whole heap of glitter to create a simple but effective window centre-piece.

Sweet Treats

For the sweetest of Valentine’s Day displays, our visual merchandising consultants love the idea of gathering sweet treats and arranging them into a large display. Whether it is arranging red, pink and white macaroons into a large love heart for a more luxury look or decorating lots of homemade cupcakes with Valentine’s related toppings, you’ll be sure to entice customers with a foodie display! Just remember to keep an eye on any consumables you pop into the window to make sure they aren’t starting to look worse for wear.

Hopefully those ideas have given you some inspiration for your Valentine’s Day window display! If you are still stuck, it might be time to call in the help of our talented team of visual merchandising consultants. We know what we’re doing when it comes to window dressing and can help you attract the customers you want whilst keeping to the budget you have. If you want to start the ball rolling today, drop us a message or give us a call –we are always happy to answer any questions and would love to hear what you need!

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Spring Visual Merchandising Ideas

Winter may have felt long and arduous, and you may have started to doubt that the tips of your fingers would ever feel warm again, but fear not! The first signs of Spring are staring to bloom and blossom, bringing with them the promise of warmer weather and longer days. Here at VM Design, our visual merchandising consultants anticipate the change of every season, looking ahead as to how we can use it for design inspiration. Spring in particular is a great way to shake off those winter blues and brighten up your shop. If you’re in need of some spring time inspiration, we’ve got you covered.

Pastel Colour Scheme

If you want to channel those spring time vibes into your displays, focus on pastel tones, adding splashes of brighter colours as Spring progresses and we move closer to Summer. For now, though, keeping things pastel can be a nice way to transition out of winter. You can do this either by displaying ranges of pastel products against simple toned backgrounds (white will really allow them to pop), or by choosing pastel coloured décor with more boldly coloured products.

Floral Lovers

Although it’s an obvious one, it’s a definite fail-safe and there are ways of incorporating florals into your display that are unique and eye-catching. After bare branches and brown leaves, customers can’t get enough of bright flowers! Use interesting materials to create more abstract versions of floral scenes, or use flowers (we’d suggest fake – they’re far easier to maintain) to create something else, such as a frame for a central product. Don’t just stick a couple of flowers around your display; be inventive and use your imagination!

Easter Excitement

Who could say no to an Easter display? This year, take the themes synonymous with Easter and go wild, using simple ideas to create something extraordinary! Have products spilling out of giant eggs, brightly painted bunny statues loitering around the store, mannequins with rabbit ears; anything you can think of that is different and eye-catching. Easter can be quite ‘samey’, so it’s important to stand-out.

Go Natural

Spring’s a great time to incorporate more natural materials into your visual merchandising, and you’ll get bonus points if you focus on being eco-friendly. Cut down on the plastic and bring in natural resources instead that will add that earthy feel to your displays. You could even look into new and innovative environmentally friendly materials, such as those that have been recycled from other sources.

Spring Accessories

As Spring arrives, customers will be starting to shop for warmer weather products (especially here in Britain, where one warm day leads to huge sales of picnic blankets, Pimms and swimming gear), so be prepared! Make sure you change focus on your visual merchandising to the Spring/Summer orientated products. In particular, highlight your luxury items as customers become much more willing to splash their cash on hot days.

If you’re a bit stuck in terms of display inspiration, it might be time to call in the help of visual merchandising companies. Here at VM Design, a top visual merchandising company, we can help boost your business and turn your store displays around. Get in touch with us today to see what we can do for you!

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Valentine’s Window Dressing Tips for 2017

It seems as though we’ve only just celebrated New Year and it’s almost Valentine’s Day already – what is happening? Although we must admit that Valentine’s Day is a favourite here at VM Designs, so we’re not complaining! Not so much because of the romance and boxes of heart shaped chocolates – although those are good too – but because of the window dressing opportunities it brings. You can tell we’re visual merchandising consultants, can’t you?

If you’re feeling a little uninspired this Valentine’s Day, then no need to fear! We’ve put together some of our best tips to creating a jaw-dropping display that’ll be turning heads left, right and centre.

Avoid the Obvious

This is a good tip to keep in mind throughout the year, but especially for Valentine’s window displays where clichés seem to run rampant. If you want to stand out and engage your audience, don’t just go for hearts, teddies and a whole load of frilly red objects. Be different! Maybe take one aspect, such as the hearts, but put a fun new twist on it. For example, use interesting materials to recreate the traditional shape or go with an interesting colour scheme. In a sea of red windows, a vibrant rainbow display is sure to stand out!

Anti-Valentines

If you want to really stand out (and maybe be a little bit controversial) the anti-valentines can be both a funny and empowering twist. Focus your display on the single women and men, advertising objects perfect for defeating Valentine’s day blues and empowering the lonely hearts out there.

Fairy-tale Love

As a complete opposite to the Valentine’s day cynic display, go all out there with a window inspired by the greatest love stories of all times – the fairy-tale romance. Pick a fantasy romance that you can really let your imagination run wild with. The great thing about basing your window on a fairy-tale is the endless opportunity for creativity and all things ‘bizarre’. Fantasy displays are a great all-rounder for window displays, but is there a better time to let the Princes and Princesses’ shine than on the day devoted to love stories?

Encourage Gift Buying

As the January lull comes to an end and people start once again digging into their pockets, encourage luxury buys. Pick your most luxurious products for the centre stage – the ones that he/she will notice and beg their partner for. Valentine’s Day is a time of year when couples will be more inclined to splash the cash on one another, so definitely take advantage of this! Make sure your most coveted products are at eye-view and don’t hide them behind an over the top display.

Visual Merchandising Consultant

If you’re a little stuck with window display ideas and find yourself scouring our blog for inspiration, it may be time to hire yourself a visual merchandising consultant to take the worry from your hands.

If you’d like to hear more about bespoke visual merchandising training or shop window dressing services, please contact us!

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Picking the Visual Merchandising consultants

As the visual merchandising consultants, our main aim is to convert people interested in window-shopping into actual paying customers who are willing to spend their money at your store. Needless to say, this drives the sales growth, and the increased sales growth translates into improved revenues and profits for the business.

However, finding the right visual merchandiser for your shop is vital. Understanding your business, your requirements, your budget and constraints is as important as the general visual merchandising knowledge and experience. This is why finding the best visual merchandising consultant is not easy because you need to know what to look for and you need to be willing to carry out a thorough research. A lot of shop owners and managers wonder what they should be looking for when they are hiring a visual merchandising consultant.

At VM Design, we have years of experience in the visual merchandising and window dressing area. We have also been working with a wide range of projects; all the way from chain stores to small boutique shops. You can review some of our previous projects here at our visual merchandising portfolio page. We can also provide details of other projects in our vast portfolio if you so wish.

If you would like to speak to our other customers, we can also put you in touch with other retails owners who we have worked with so that you can get their objective feedback on our services.

We can provide an honest appraisal of your store in its current state and discuss how we can help you improve it.

We have worked across the country have even been providing tailor made visual merchandising training.

Remember finding the right visual merchandising company is important and they need to be right for you. At VM Design, we are confident that we can work with you in transforming your shop.

So, if you are looking for a long-term partner who understands your business and your requirements, please contact us at VM Design.

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Make it easy for your customers to find your products

Our visual merchandising consultants stress how important it is for your customers to be able to easily discover and locate the merchandise in your shop. Also ensure that they have the necessary information they need as well.

Your in shop signage should be clear and concise. If you have too many signs, it can be overwhelming. They could act like a dozen shouting voices, not enough and your customers will not know where to go.

Keep the signs simple and make sure that they reflect your branding. Use fonts and colours that are easily readable from a distance. Do stay away from script or fussy, elaborate styles.

Products need to be presented in a way that the customer can understand exactly what they do and how they help them. This is where good Point of Sale (PoS) and free standing merchandise displays really come in to play.

Point of sale or checkout is the location where a transaction occurs. It is important to use this area to showcase new products, special offers or straight forward purchases, for example socks, water bottles, pens, purses or similar small items that require no thinking.

You can be very creative with the PoS displays but aim to keep them straightforward and bold. There are hundreds of off the shelf display products you can purchase usually in plastic or cardboard.

Be creative with the products themselves. For example, if you were selling say paper napkins, create origami animals from them – instantly more appealing.

Please get in touch with VM Design for a free consultation and remember to check out our visual merchandising portfolio.

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Liskeard Visual Merchandising October 2013

It’s now just over a year since we completed our week advising 20 shops and cafes on improving their displays and general presentation in the town of Liskeard in Cornwall. This was part of the Government directive set up to help towns rejuvenate their high streets and improve awareness of their town.

We won the contract over two other companies as the Liskeard Town Team thought that VM Design understood the needs of the retailers in question.

The VM Design team tackled a range of shops specialising in a wide spectrum of merchandise: hardware, newsagent, books, ball gowns, prom dresses, cycles, men’s and ladies wear, shoes, jewellery, gifts, Christmas decorations, cards and stationery, toys and craft items. We also advised two cafes!

Many of the shops had more than one window and so we redressed one of their windows using the same merchandise but showing the retailer how to group tightly, achieve height, group to colour, un clutter and clean the window space. We then asked the retailer to replicate what we had created in their other window.

Two evening workshops were held with twenty of the retailers attending each workshop. During the 2 hour workshop we covered all aspects of display and then asked the retailers to pair up with someone else and we then conducted a hands on participation session in which the individual teams created a display using props, merchandise and something to display the merchandise on from a range that VM Design had supplied. The workshops were well received and everyone took some tips away with them which were implemented in their windows when they took on the task the next day.

We also produced a 20 page manual that could be referred to after we had left and we set up a ‘helpline’ should any of the retailers needed help.

Most of the retailers managed to improve their visual merchandising skills and generally their windows took on a more professional look making it easier for their customers to  view the merchandise in the windows.

Our presence in the town generated some excitement and we were interviewed on BBC Radio Cornwall live a couple of times and were filmed for the BBC’s ‘Inside Out’ programme.

A photographer followed us one day for a photographic diary. All in all it was a very productive week and the individual retailers took the skills they required from our coaching to improve their presentation.

We have been back to the town a couple of times and the skills learned are still being used in the creation of some good local displays.

If you are looking for advice from professional visual merchandising consultants or visual merchandising training from the experts, then please get in touch with VM Design.

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