Posts Tagged: "visual merchandising consultants"

Spring Visual Merchandising Ideas

Winter may have felt long and arduous, and you may have started to doubt that the tips of your fingers would ever feel warm again, but fear not! The first signs of Spring are staring to bloom and blossom, bringing with them the promise of warmer weather and longer days. Here at VM Design, our visual merchandising consultants anticipate the change of every season, looking ahead as to how we can use it for design inspiration. Spring in particular is a great way to shake off those winter blues and brighten up your shop. If you’re in need of some spring time inspiration, we’ve got you covered.

Pastel Colour Scheme

If you want to channel those spring time vibes into your displays, focus on pastel tones, adding splashes of brighter colours as Spring progresses and we move closer to Summer. For now, though, keeping things pastel can be a nice way to transition out of winter. You can do this either by displaying ranges of pastel products against simple toned backgrounds (white will really allow them to pop), or by choosing pastel coloured décor with more boldly coloured products.

Floral Lovers

Although it’s an obvious one, it’s a definite fail-safe and there are ways of incorporating florals into your display that are unique and eye-catching. After bare branches and brown leaves, customers can’t get enough of bright flowers! Use interesting materials to create more abstract versions of floral scenes, or use flowers (we’d suggest fake – they’re far easier to maintain) to create something else, such as a frame for a central product. Don’t just stick a couple of flowers around your display; be inventive and use your imagination!

Easter Excitement

Who could say no to an Easter display? This year, take the themes synonymous with Easter and go wild, using simple ideas to create something extraordinary! Have products spilling out of giant eggs, brightly painted bunny statues loitering around the store, mannequins with rabbit ears; anything you can think of that is different and eye-catching. Easter can be quite ‘samey’, so it’s important to stand-out.

Go Natural

Spring’s a great time to incorporate more natural materials into your visual merchandising, and you’ll get bonus points if you focus on being eco-friendly. Cut down on the plastic and bring in natural resources instead that will add that earthy feel to your displays. You could even look into new and innovative environmentally friendly materials, such as those that have been recycled from other sources.

Spring Accessories

As Spring arrives, customers will be starting to shop for warmer weather products (especially here in Britain, where one warm day leads to huge sales of picnic blankets, Pimms and swimming gear), so be prepared! Make sure you change focus on your visual merchandising to the Spring/Summer orientated products. In particular, highlight your luxury items as customers become much more willing to splash their cash on hot days.

If you’re a bit stuck in terms of display inspiration, it might be time to call in the help of visual merchandising companies. Here at VM Design, a top visual merchandising company, we can help boost your business and turn your store displays around. Get in touch with us today to see what we can do for you!

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Valentine’s Window Dressing Tips for 2017

It seems as though we’ve only just celebrated New Year and it’s almost Valentine’s Day already – what is happening? Although we must admit that Valentine’s Day is a favourite here at VM Designs, so we’re not complaining! Not so much because of the romance and boxes of heart shaped chocolates – although those are good too – but because of the window dressing opportunities it brings. You can tell we’re visual merchandising consultants, can’t you?

If you’re feeling a little uninspired this Valentine’s Day, then no need to fear! We’ve put together some of our best tips to creating a jaw-dropping display that’ll be turning heads left, right and centre.

Avoid the Obvious

This is a good tip to keep in mind throughout the year, but especially for Valentine’s window displays where clichés seem to run rampant. If you want to stand out and engage your audience, don’t just go for hearts, teddies and a whole load of frilly red objects. Be different! Maybe take one aspect, such as the hearts, but put a fun new twist on it. For example, use interesting materials to recreate the traditional shape or go with an interesting colour scheme. In a sea of red windows, a vibrant rainbow display is sure to stand out!

Anti-Valentines

If you want to really stand out (and maybe be a little bit controversial) the anti-valentines can be both a funny and empowering twist. Focus your display on the single women and men, advertising objects perfect for defeating Valentine’s day blues and empowering the lonely hearts out there.

Fairy-tale Love

As a complete opposite to the Valentine’s day cynic display, go all out there with a window inspired by the greatest love stories of all times – the fairy-tale romance. Pick a fantasy romance that you can really let your imagination run wild with. The great thing about basing your window on a fairy-tale is the endless opportunity for creativity and all things ‘bizarre’. Fantasy displays are a great all-rounder for window displays, but is there a better time to let the Princes and Princesses’ shine than on the day devoted to love stories?

Encourage Gift Buying

As the January lull comes to an end and people start once again digging into their pockets, encourage luxury buys. Pick your most luxurious products for the centre stage – the ones that he/she will notice and beg their partner for. Valentine’s Day is a time of year when couples will be more inclined to splash the cash on one another, so definitely take advantage of this! Make sure your most coveted products are at eye-view and don’t hide them behind an over the top display.

Visual Merchandising Consultant

If you’re a little stuck with window display ideas and find yourself scouring our blog for inspiration, it may be time to hire yourself a visual merchandising consultant to take the worry from your hands.

If you’d like to hear more about bespoke visual merchandising training or shop window dressing services, please contact us!

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Picking the Visual Merchandising consultants

As the visual merchandising consultants, our main aim is to convert people interested in window-shopping into actual paying customers who are willing to spend their money at your store. Needless to say, this drives the sales growth, and the increased sales growth translates into improved revenues and profits for the business.

However, finding the right visual merchandiser for your shop is vital. Understanding your business, your requirements, your budget and constraints is as important as the general visual merchandising knowledge and experience. This is why finding the best visual merchandising consultant is not easy because you need to know what to look for and you need to be willing to carry out a thorough research. A lot of shop owners and managers wonder what they should be looking for when they are hiring a visual merchandising consultant.

At VM Design, we have years of experience in the visual merchandising and window dressing area. We have also been working with a wide range of projects; all the way from chain stores to small boutique shops. You can review some of our previous projects here at our visual merchandising portfolio page. We can also provide details of other projects in our vast portfolio if you so wish.

If you would like to speak to our other customers, we can also put you in touch with other retails owners who we have worked with so that you can get their objective feedback on our services.

We can provide an honest appraisal of your store in its current state and discuss how we can help you improve it.

We have worked across the country have even been providing tailor made visual merchandising training.

Remember finding the right visual merchandising company is important and they need to be right for you. At VM Design, we are confident that we can work with you in transforming your shop.

So, if you are looking for a long-term partner who understands your business and your requirements, please contact us at VM Design.

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Make it easy for your customers to find your products

Our visual merchandising consultants stress how important it is for your customers to be able to easily discover and locate the merchandise in your shop. Also ensure that they have the necessary information they need as well.

Your in shop signage should be clear and concise. If you have too many signs, it can be overwhelming. They could act like a dozen shouting voices, not enough and your customers will not know where to go.

Keep the signs simple and make sure that they reflect your branding. Use fonts and colours that are easily readable from a distance. Do stay away from script or fussy, elaborate styles.

Products need to be presented in a way that the customer can understand exactly what they do and how they help them. This is where good Point of Sale (PoS) and free standing merchandise displays really come in to play.

Point of sale or checkout is the location where a transaction occurs. It is important to use this area to showcase new products, special offers or straight forward purchases, for example socks, water bottles, pens, purses or similar small items that require no thinking.

You can be very creative with the PoS displays but aim to keep them straightforward and bold. There are hundreds of off the shelf display products you can purchase usually in plastic or cardboard.

Be creative with the products themselves. For example, if you were selling say paper napkins, create origami animals from them – instantly more appealing.

Please get in touch with VM Design for a free consultation and remember to check out our visual merchandising portfolio.

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Liskeard Visual Merchandising October 2013

It’s now just over a year since we completed our week advising 20 shops and cafes on improving their displays and general presentation in the town of Liskeard in Cornwall. This was part of the Government directive set up to help towns rejuvenate their high streets and improve awareness of their town.

We won the contract over two other companies as the Liskeard Town Team thought that VM Design understood the needs of the retailers in question.

The VM Design team tackled a range of shops specialising in a wide spectrum of merchandise: hardware, newsagent, books, ball gowns, prom dresses, cycles, men’s and ladies wear, shoes, jewellery, gifts, Christmas decorations, cards and stationery, toys and craft items. We also advised two cafes!

Many of the shops had more than one window and so we redressed one of their windows using the same merchandise but showing the retailer how to group tightly, achieve height, group to colour, un clutter and clean the window space. We then asked the retailer to replicate what we had created in their other window.

Two evening workshops were held with twenty of the retailers attending each workshop. During the 2 hour workshop we covered all aspects of display and then asked the retailers to pair up with someone else and we then conducted a hands on participation session in which the individual teams created a display using props, merchandise and something to display the merchandise on from a range that VM Design had supplied. The workshops were well received and everyone took some tips away with them which were implemented in their windows when they took on the task the next day.

We also produced a 20 page manual that could be referred to after we had left and we set up a ‘helpline’ should any of the retailers needed help.

Most of the retailers managed to improve their visual merchandising skills and generally their windows took on a more professional look making it easier for their customers to  view the merchandise in the windows.

Our presence in the town generated some excitement and we were interviewed on BBC Radio Cornwall live a couple of times and were filmed for the BBC’s ‘Inside Out’ programme.

A photographer followed us one day for a photographic diary. All in all it was a very productive week and the individual retailers took the skills they required from our coaching to improve their presentation.

We have been back to the town a couple of times and the skills learned are still being used in the creation of some good local displays.

If you are looking for advice from professional visual merchandising consultants or visual merchandising training from the experts, then please get in touch with VM Design.

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The Benefits of Using Visual Merchandisers

Today, a large number of retail stores are using window displays to attract the attention of shoppers.

If you would like to stand out from the competition and attract more customers to your shop, then it is essential to focus on creating the right effect in your shop windows and at the front of your store. The process of displaying products and services efficiently will significantly increase your sales and this process is known as visual merchandising. This is the most effective and oldest marketing strategy for retailers. There are many benefits associated with this process, but to accomplish the process successful and effectively you will require assistance of professional visual merchandising consultants. There are many benefits of using visual merchandising consultants, such as VM Design. Some of them are listed below.

Creating Urge In Your Customer

VM Design focus on displaying your products and services efficiently so as to stimulate your customers to make a purchase from your store.

Enforcing Company Identity 

Retail shops have their own brand, individuality and unique selling point, which can be reflected well by displaying their products well.

VM Design can create a structured theme that resonates well with your potential customers.

Making a Statement 

There are a wide variety of products that work well with the inclusion of props to create a good window display. VM Design primarily focus on shop window dressing, which is the most efficient method of creating an engaging marketing device, which will therefore attract hundreds of potential eyes and convert them into a sale.

Artistic Expression 

VM Design are well aware of the fact that shop window dressing is an art which is usually utilised as an effective tool to complement the colour scheme and décor of your shop. We ensure that the displays are very striking which will act as a selling tool.

Your shop’s window display is not just a visual component; instead it plays a very crucial role in dictating the shopping experience and spending habits of your customer.

We ensure that your shop window is well planned and executed efficiently to entice the correct target market and this will further increase sales. So, to enjoy all these advantages it is a must to have professional visual merchandising consultants beside you to help you in your endeavor to attract more and more potential customers.

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