Posts Tagged: "visual merchandising essentials"

Visual merchandising essentials

When you are planning your store’s visual merchandising and display design, there are some Visual Merchandising Essentials you ought to consider. Here are some tips to help you plan out the best use of your merchandise:

  • Timing the use of the merchandise well: It is extremely important to use the right product at the right time. This will showcase the products in your display that are pertinent to your shoppers. For example, consider bringing seasonal products into your shop six weeks ahead of the season start.
  • Not overcrowding the shop with lots of products: Not having too much stuff in the store is always a key consideration for the visual merchandising professionals. Quite a lot of shops have too many things in them. And, most of the time, the shops tend to have the wrong and dated stuff.
  • Finding the right merchandise that performs well: If a product is not performing well, why are you still hanging on to it? One common trap that the shop owners fall into is getting emotionally too attached to a particular product.
  • Finding the right mixture of merchandise: Knowing your customers is incredibly important. It sounds very obvious but a surprising number of shop owners are not able to clearly describe who their typical customers are. Understand your customers; get to know what is important in their lives. Ask them if you are not sure. Try and collect their email address where possible and carry out seasonal surveys where possible. Remember, nothing remains the same even if you have a good understanding of your customer base.
  • Using your products to help our sales and to assist your staff: Regularly train your staff on what the key points of your products are and how to best use them. Also remember that the product you sell should shape the focus and value of any display you do.
  • Best use of the shop window: Your shop window is very important for your brand. So try creating a specific image. It will even be more powerful if your display inspiration comes from your products, their colours, sizes, shapes and symbols.

All this can be overwhelming at times. If you require professional advice from a visual merchandising consultant, please get in touch with VM Design. We can also arrange tailor-made visual merchandising training sessions for the artistic-minded people as well.

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