Posts Tagged: "visual merchandising portfolio"

Visual merchandising tips

Visual merchandising is an artistic marketing technique that speeds up the movement of products off the shelves. It is an ideal way to capture the senses of consumers and lure them to buy the merchandise. Different visual merchandising techniques have been heavily used by the national chains, supermarkets, department stores and shopping malls for several decades now. Unfortunately, most retail businesses are yet to maximize this effective marketing technique.

It is important to understand that creating a visual merchandising portfolio involves a good deal of unique retail design topics and it encompasses almost everything, such as creating a window display, which is the first thing potential customers see when they visit your store.

In this post, we will briefly discuss the top 5 items to consider while creating your own merchandising displays in your retail store:

  • Start with your target market in mind: get a deep understanding of your target market and potential customers.
  • Find Inspirations: Most store owners struggle with the visual merchandising ideas to implement. When you are planning to create a unique merchandising display, there are a host of valuable resources available online in the form of articles, videos, blogs, eBooks, etc. Do not be afraid of using the online material for inspiration.
  • Don’t forget that humans have five senses: Try and connect with as many of your shoppers’ senses as possible.
  • Don’t just tell, show it: Before potential customers purchase a product they normally want to know about how it looks and feels like. To fulfill this need, you must learn the art of setting up merchandise displays that allows people feel it and envision on themselves or in their own homes.
  • Finally, remember to change it up: You will need to make the most of a scientific approach of developing an idea, implementing it and finally testing for results. This will also help you stick to what really works.

With these great tips in mind, it is time now to go out and give them a try.  You will be able to see for yourself whether or not it really works.

For any advice on any of these techniques or visual merchandising training, please contact us.

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Furnishing Fabric Installation

Shop window dressing

We recently installed a very chic display using furnishing fabrics. The client wanted a different look to their window as previously it had been very cluttered with a lot of fabrics displayed at once. The only brief that we were given was – ‘I want something completely different to what we have had before’! News to our ears!

A range of tapestry fabrics and tapestry inspired fabrics were selected by the client for us to choose from. Fourteen fabrics were eventually chosen with an overall colour palette of purple, green and neutrals. The client gave us a free rein to create whatever we wanted which was very encouraging.

The clients previous window displays were very full and busy with the fabrics fixed either to the back wall or flush to the window glass therefore no depth was created. We fixed some hooks into the ceiling framework with poles suspended from them, this enabled us to drape fabrics from the poles at different distances between the window glass and the back wall thus creating the desired depth that the windows were lacking.

Window dressing

The fabrics were then draped and folded and rouched from the ceiling poles and over different sized display cubes and onto the fabric covered floor panels.

Classic style picture frames finished in neutral colours were filled with flat fabric and fixed to the back wall or suspended from the ceiling poles that we installed to give depth to the window. Further frames were used without fabric inserts.

The overall effect was very smart, clean and chic – showcasing the lovely fabrics that the client produces. The finished window was reminiscent of an art installation – uncluttered and minimalistic therefore ensuring that prospective customers could see the beauty of the fabrics.

Don’t be tempted when using furnishing fabrics in your window display to always drape them like curtains. Often an abstract style of draping can be more effective and helps to create a great mood and atmosphere in the display and will grab the attention of a prospective customer because it’s unusual and is least what the customer is expecting to see!Fabric installation

Please also remember to check out our visual merchandising portfolio as well.

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Visual Merchandising Talk at Autumn Fair NEC

In September we held a Visual Merchandising talk and demonstration for 80 people at Birmingham’s NEC.

Although the duration of the demonstration was only 30 minutes we covered the basics of grouping, composition, the creation of the ‘triangle’ within groups, use of props and general do’s and don’ts together with housekeeping. We did a step by step demonstration using wooden crates to give height and a great selection of cream lanterns, candle sticks, candles, vases and small decorative buckets were our merchandise choice for the demonstration.

Initially we showed how to create a display using the symmetrical grouping technique which is the easiest type of grouping for the beginner to master. However as we always point out in our talks although symmetrical grouping is effective it lacks spontaneity and so we encourage the use of the asymmetrical grouping technique which is more difficult to master but is the general form of grouping used in the display industry. The symmetrical group was dismantled and then we showed (using the same crates and merchandise) how to recreate the display using the asymmetrical method.

Our visual merchandising talks are always very laid back and we try to inject some fun into them and we also encourage participation when there is time as this helps to create an informal atmosphere and people seem to take the information on board much easier when they are actually handling the merchandise and creating their own displays.

Several people took photos of the merchandise groups that we created and we have had some interest going forward with regard to future displays.

If your business needs some help with the shop window dressing or visual merchandising side of it then get in touch with us. You can reach our visual merchandising portfolio on our site.

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Spring is here!

With the arrival of Spring and the clocks going forward we can feel rejuvenated and with the added bonus of warmer weather the buying public (your customers) are ready to shop!

When installing a Spring window please make sure that you thoroughly clean any plinths, Perspex stands and of course the merchandise – this may need to be checked for dust and general ‘debris’ whether it is hard or soft merchandise.  The biggest faux pas when installing a new window is dirty window glass! This must be kept scrupulously clean all year round. It gives the wrong impression to your customers if your glass is grubby, smeared or dirty!  Also during this time of the year you may get dead insects in the window space: make sure you check your window daily and remove any insects when you do your daily clean.

Make your windows bright and eye catching, don’t clutter them with an excess of merchandise and remember that a few key pieces and a smart prop in a window will attract prospective customers rather than filling it full of every new line you have just had delivered which will confuse your customer as their eye won’t know where to look!

Remember that it is very important to change the merchandise in your window on a regular basis. When you install a new window, it’s most important to dress it with a great prop and then change the merchandise two weeks later to keep your window fresh and current.

Windows are a great selling tool and the first thing that your customer sees. With little outlay they can work for you in a positive way and increase your footfall and revenue.

VM Design can help you with your windows either on a regular basis or as a one off! Please take the time to view our visual merchandising gallery and do not hesitate to contact us should you require us to install a window or display for you.

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