Posts Tagged: "visual merchandising"

Numbers and Design – The Unlikely Pair

When you think of design, you think of creativity and freedom. When you think of numbers, you think of sequences and structure. So, how can the two possibly ever go together? They seem to be complete opposites of one another, yet – as we all know – opposites do attract. Our visual merchandising consultants are here to share with you the undeniable chemistry between visual merchandising and those all important numbers.

What Are We Talking About?

When creating displays for windows and shops, we have to think a lot about numbers. Pairings of items are essential to a good, cohesive display, so we’re constantly looking at how many of one item we need and how many corresponding items we should also include. By being careful with numbers, we help to create a display that’s pleasing to the eye and puts the focus where we want it. It’s pretty clever, actually.

Symmetry in Numbers

All of this works because, when we see multiple of one item or a group of similar items, it creates more of a visual impact and pulls the audience’s attention. It’s a way of directing focus. It also helps to create a more aesthetically pleasing display without becoming overwhelming. By using multiple of the same or similar, the eye doesn’t become overwhelmed by too much clutter, even if you have a display that’s completely full. Think about it, if there’s a shelving unit full of odd, completely unrelated items, it’s far more overwhelming than if they were, say, all the same colour or just two items repeated.

The Magic of Odd

Odd numbers are a visual merchandisers best friend. For years and years, odd number pairings have been used to create impact in a display and enhance visual appeal. In particular, groups of three work best to draw the eye. For example, three similar art pieces on a wall looks better than two. Everyone would agree. We can’t tell you why (we’re not scientists!) but we do know that it’s true.

How You Can Use Numbers

When working on visual merchandising displays, always keep numbers in mind. If you want to bring focus to one product in particular, think about keeping a minimalistic background but repeating the item to create impact. If you want to create a cohesive display, consider adding accents of the same colours or textures throughout to make groups that draw the eye. By doing this, you’re telling the audience what they should be focusing on, even if they don’t know it.

If this is all sounding a bit too technical for you or you just really hate numbers, drop us an email at VM Design and ask for our help. We’re an expert visual merchandising company and would be more than happy to give you advice or start chatting about how we can work together. Don’t be shy!

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Visual Merchandising for Modern Marketing

In this modern age, our attention spans are falling short of what they once were. A fast-paced, fast-reward world means that we no longer want to sit around waiting – when we want something, we get it, whether that be food, information or entertainment.

This has led to the marketing world having to evolve to suit our need for instant gratification. If brands don’t follow suit then they’ll be left behind. It’s just the way of the marketing world!

How Does Visual Merchandising Fit In?

When it comes to marketing, a lot of ‘old’ techniques are falling out of fashion. They still work, but their priority in the advertising world is slowly declining. Things such as long, wordy editorials and even TV ads – which are usually now impatiently skipped through – have taken a hit from our lack of concentration. Banner ads on social media for a while seemed to be working until research was conducted and, actually, the user’s eyes rarely even flicker onto those ads. This is where visual merchandising comes in.

Unlike these other marketing methods, visual merchandising has certainly passed the test of time and is managing to hold the attention of an audience with a concentration span that is damaging brands. Why? Well, partly because people respond to visuals. Rather than reading a description of an image, we now prefer to see the image (this is shown with the popularity of TV in comparison to the decline in reading books) and visual merchandising does just that. It also allows for people to look at a display for even just a few seconds and be able to absorb the majority of your marketing. They’ll register your logo, your colours, your products and understand your target customer (if your visuals are done right, of course!).

In short, a well-executed visual merchandising display advertises everything you want to your audience in just a few seconds. You can see how this works in the modern day now, can’t you?

Modernising your Visual Merchandising

When looking at your own visual merchandising portfolio of your past displays, ask yourself how it can be improved to fit with this modern marketing approach. Have you got too much text? Does it get your message across? Does it engage, entertain and educate? Most importantly, could someone look at it for just a few seconds and understand your brand? When other marketing methods are failing, it’s important you make the most of visual merchandising and suit it to the new generation of consumers.

If you don’t think your visual merchandising is up to scratch, get in touch with us at VM Design. We can match you with a visual merchandising consultant who’ll pinpoint where you’re going wrong, make the changes you need and improve your brands so you can sit back, relax and watch your business thrive!

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Window Dressing for Homeopathic Pharmacy

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We have just re designed and installed a new window for a client specialising in homeopathic remedies and products.

We used white units and a table to create different heights. The perspex boxes look contemporary and the addition of prop apples complete the clean look.

An interior table display is a must for add on purchases. Block your merchandise in a neat and ordered way and keep everything clean.

For help and advice for your shop window dressing, please contact us. VM Design is a specialist visual merchandising company.

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Easter window dressing ideas

We have just the Valentine’s day behind and Easter is just around the corner.

Easter is certainly a colourful and buoyant time of the year for most retailers as the shoppers will be out and about with the warmer Spring weather. This is an opportunity you can to your advantage. Even if your merchandise is not directly related to the usual Easter goods, you can still use your shop window to your advantage and draw in some Easter shoppers.  If you are planning to catch the attention of Easter shoppers, here are a few interesting ideas for  your shop window dressing.

Pastels colours rule

Everybody associated the pastel colours with Easter. Pinks, light blues, greens and yellows remind us of Easter and the new life of spring. You can easily create an Easter feel in your shop front by using plenty of these pastel colours in your window display. First of all, get some ribbon and tissue paper in a range of pastel colours and use them to line the floor and back wall of your window. Next, you can place some of your merchandise in the foreground in strategically.

Eggs, eggs, eggs

Eggs are probably the single biggest symbol of Easter, and they can be a fun decoration to incorporate into your shop window display. You can pick up a few colourful Easter eggs and place them among the goods you are showcasing on your display tables and wall racks in your front window. In addition to the eggs, you can reinforce the Easter theme by purchasing a few stuffed chicks or baby rabbits as these animals are also associated with the holiday.

A spring in your step

If you are looking for a window display that you can leave up long after Easter has gone, then you may want to consider going for a more toned-down spring theme. One of the most exciting things about Easter is that it is the messenger of the new, warm season. So you can capitalise on the Spring theme by making an outdoors scene in your front window. You can make use of fake grass or gift wrap on the floor of the display. You can incorporate flowers, kites, bouquets of flowers or anything else you sell that reminds you of what makes spring such a fabulous season.

Needless to say that if these windows are not implemented in a coordinated way, they can look very tacky and cheap. As a result, they could actually put people off coming into your shop. If you would like some professional advice in shop window dressing, or if you are looking for a visual merchandising company, please contact VM Design.

VM Design can also provide bespoke visual merchandising training that is specifically tailored for your needs as well.

 

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6 Tips for Better Marketing Your Shop

Visual merchandising and shop window dressing are vital in today’s marketing of the retail shops.

  1. Entice people into your shop

A lot of people tend to focus solely on the online marketing and sometimes they ignore pulling people into their physical shop. It is important that people come into your actual store. Having the personal contact and increase the longevity of the relationship with that customer. Keep in mind that the shop window dressing is incredible important.

  1. Focus on how you sell your merchandise

Throughout the life of your store, you will end up selling a wide range of products and brands. What makes the same customers come back over and over again is the shopping experience you provide.You are in charge of your customers’ experience and, as a result, their loyalty. Do make sure that you invest sufficient time to provide an unforgettable customer experience. Keep in mind that it will pay off.

  1. Sweat the small details

You have to almost obsess about every single detail of the products and the customer experience. If you provide the excellence on every single detail every time, your brand and quality will shine through for a long time.

  1. Do not ever stop researching

With the technology progressing every day, you can get access to a lot of data, which makes your research so much easier. You need to be on the ball about your customers, your competition, your competition’s customer base, local and the national trends. This list goes on and on. The bottom line is that as soon as you take your eye off the research, things are likely to suffer.

  1. Encourage customers to take action

Especially in today’s economic pressures, the customers need some extra motivation to take action. Make sure that you use the calls to action in the right manner to remind customers that some of the deals are limited by time or stock where possible.

  1. Tell a visual story

There is no better way of grabbing people’s attention than having a brilliantly executed window display. If you have good traffic or passers-by, create an interesting window display that tells a story. Treat your shop window display as an invitation to the passerby. A well-designed retail window display can also tickle customer’s curiosity and encourage impulse buying as well.

For further tips and advice on visual merchandising and shop window dressing, please contact VM Design. Please also check out our visual merchandising portfolio as well.

 

 

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Lingerie boutique in Kent

One of our recent visual merchandising projects in Kent:

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For help and advice on your visual merchandising needs, please contact us. We also provide bespoke visual merchandising training as well. Please remember to visit our visual merchandiser portfolio.

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Pre Christmas Fragrance promotion

Recently we have run a pre Christmas fragrance promotion:

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For further tips and advice on any Christmas promotions or window dressing, please contact VM Design.

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Picking the Visual Merchandising consultants

As the visual merchandising consultants, our main aim is to convert people interested in window-shopping into actual paying customers who are willing to spend their money at your store. Needless to say, this drives the sales growth, and the increased sales growth translates into improved revenues and profits for the business.

However, finding the right visual merchandiser for your shop is vital. Understanding your business, your requirements, your budget and constraints is as important as the general visual merchandising knowledge and experience. This is why finding the best visual merchandising consultant is not easy because you need to know what to look for and you need to be willing to carry out a thorough research. A lot of shop owners and managers wonder what they should be looking for when they are hiring a visual merchandising consultant.

At VM Design, we have years of experience in the visual merchandising and window dressing area. We have also been working with a wide range of projects; all the way from chain stores to small boutique shops. You can review some of our previous projects here at our visual merchandising portfolio page. We can also provide details of other projects in our vast portfolio if you so wish.

If you would like to speak to our other customers, we can also put you in touch with other retails owners who we have worked with so that you can get their objective feedback on our services.

We can provide an honest appraisal of your store in its current state and discuss how we can help you improve it.

We have worked across the country have even been providing tailor made visual merchandising training.

Remember finding the right visual merchandising company is important and they need to be right for you. At VM Design, we are confident that we can work with you in transforming your shop.

So, if you are looking for a long-term partner who understands your business and your requirements, please contact us at VM Design.

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Increasing budgets for Window Dressing

Nobody in the retail trade doubts that the visual merchandising tool can make a great impression. However, how much money to spend on the visual merchandising is a frequently asked question.

There are a lot of lessons to learn from the bigger players in the game as these companies have much bigger data to call upon and they have been experimenting with it for decades. One of these key leanings has to be about the visual merchandising and window dressing budgets.

From small boutique shops to nationwide chain stores, the budgets for visual merchandising and window dressing are “one of the best-kept secrets”. However, recent studies amongst the big retailers indicate a clear trend of increasing visual merchandising and window dressing budgets despite the recent financial pressures on the retail trade.

The window dressing budget accounts for approximately 2% of the overall marketing costs for the business that took part in the surveys. At the top end, the department stores, expectedly, spend significantly more than 2% of their marketing budget on window dressing.

Interestingly, though, the chain stores apportion slightly less than 2% of their marketing budget in the window dressing. The data suggest that this is because they spend more on their in-store presentations.

On the other end of the scale, the smaller retailers do not seem to have a fixed budget for window dressing.

Using just a fraction of the total marketing budget, the smaller retailers can have a powerful effect at a relatively low cost.

To discuss your visual merchandising and window dressing strategy, please contact VM design. We are a visual merchandising company that takes pride in providing the best service to our long-term clients.

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Visual Merchandising Tips

If carried out properly, visual merchandising can really do more to sell your products compared to pages of written ads. And, it can be done in a relatively low-cost way as well.

Basics

Visual merchandising encompasses everything that your potential customers see at your shop, both outside and inside; including everything to do with your landscaping, signs, displays as well as the decor.

Visual merchandising starts outside your shop; before your customers even walk into it. Think about what impression the store gives to the passers-by. The outside of your shop needs to communicate an idea of the types of merchandise you sell, and you want to this image to make the shoppers to stop and take notice. It is always a good idea to use colours outside the store that complement the colours you use inside. Your exterior signs and landscaping should all express the image you would like to get across to customers.

Impulse Buy

Visual merchandising can be a great tool to increase your customers’ impulse purchases as well. An attractive retail window display can tempt the passers-by into the shop. Grouping like items together, such as Valentines cards and chocolates, can encourage customers to buy both items. Displaying small, inexpensive items near the cash register will encourage customers to browse while they are waiting to pay, and they might decide to add a last-minute purchase.

Reinforce Other Marketing and Advertising

Your visual merchandising should support your other advertising activities. If you advertise a special discount, post signs on the door and just inside to remind customers of the sale and direct them to the sales rack or a special display of sale items.

If you require further professional advice on visual merchandising and shop window dressing, please get in touch with us. Please also review our visual merchandising portfolio as well.

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