Posts Tagged: "window display"

Window Dressing Ideas for Mother’s Day

Mother’s Day has always been a lucrative time for shop owners. With millions of mothers around the country everyone wants to buy gifts for his/her mother. It is therefore an opportunity for retailers to make the most of this period. However, it can also be a challenge to beat the competition as well. The good news is that you can stand out from the crowd by dressing your window display. In so doing you will be able to get the most out of this special day. Here are a few ideas for window dressing for Mother’s Day.

Dressing based on your product selection 

You plan to sell more items with your display, so determine what your target customers are and what you are selling. Display products from your store and set the right price. Make sure the product will appeal to your target audience. It is not always a good idea to display many products.

Add some humour 

People often like visual pranks or clever jokes, so be sure to add a little humour to your window dressing. This is usually used during special events like Christmas Day to lure children and parents. However one can also use this trick during Mother’s Day.

Attention grabbing 

The purpose of window dressing is to attract consumer’s attention. Any passer-by will be able to see the types of items you sell at your shop. So it makes sense to showcase what captures their attention. If you can do this effectively, then the chances of making lots of sales are much greater.  Highlight discounts and offers that are available as this will also play a role in attracting the general public to your store.

Colours and Lighting 

The display should be vibrant and bright as possible and for this reason the correct use of lighting and also bright colours is key. This can really make a difference to the sales that you will make. No one wants to pass by a shop only to meet with dark lighting and very boring colours. Make sure therefore your window dressing grabs attention with beautiful colour appeal.

Above all make sure your window dressing design is unique and original. Never use ideas you’ve seen  in competitors windows without modifying them. In the end, your window display should be eye-catching, creative, unique and vibrant.

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Window Dressing for Retail Stores

Nowadays retailers are under a lot of pressure to grab shoppers attention as well as encouraging them to buy their products and services. In addition shop owners also aim to promote their brand and the season’s trends too.

As a result shop windows are like billboards for their products and services. It is a well known fact that retail window displays can be very influential in enticing a potential customer to enter a shop or to walk on by. Yet very frequently owners and managers of small shops create windows that can be perceived as cluttered, boring, or poorly lit.

If you are looking for a creative method to transform your shops image with an immediate impact on the consumer, then it is important to create unusual and attention grabbing window displays that will increase consumer interest and result in sales.

The challenge that stores have is to present their merchandise every season in an imaginative way whilst keeping the production costs to a minimum.

There are so many ways you can decorate your shop front from window stickers and props to large format graphics and lighting. Sounds expensive? Transforming your window display doesn’t need expensive materials. Here are some ideas to keep in mind while you are planning your next window display:

  1. Tell a story
  2. Think in visual planes
  3. Surprise customers
  4. Use bold shapes and colours
  5. Keep it clean
  6. Update your displays
  7. Use lighting to stand out

If however you need some expert help with the design and implementation of the project or indeed require some training from the experts, please contact VM Design. We can help you find the most innovative solution for your window displays at reasonable prices. We have years of experience to guide you through the design and implementation of the whole project.

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