Posts Tagged: "window dressing consultants"

Easter Window Dressing Ideas

With Christmas far behind and Easter quickly approaching, it’s time for another window change! For businesses, Easter should also signal the start of Spring visual merchandising, calling for lighter decor with a more ‘outdoorsy’ feel, hinting at the summer weather to come. If you need a little inspiration to get your Easter display up and running, our window dressing consultants have put together a few great ideas for you to check out.

Artificial Grass

Upgrade any window display quickly and easily with artificial grass. This simple touch will add a definite springtime feel to your shop and can make your other decor stand out without costing your whole budget. Make sure you pick artificial grass that’s bright green and looks fresh to attract the most attention. Once it’s laid in your window, you can start adding other props into it, such as colourful eggs hidden in the grass and your own stock for a bright, engaging display. Just remember to add props higher up too – a good display should use all the space, particularly the areas where the eye naturally focuses.

Pastel Colours

Choosing a colour theme for your window display is always important. By sticking to the same colour palette, you can prevent your display from becoming over the top and make sure it’s appealing to the eye, which is very important in visual merchandising! This Easter, stick to pastel colours to make sure your theme is clear. Incorporate pastel items from your own stock to seamlessly market what’s for sale in your shop.

Rabbit’s Garden

For a lovely Easter display that’s bound to get the attention of passers-by, why not create a rabbit’s garden? Lay artificial grass and fill your display with flowers, potted plants, and plenty of carrots. Of course, you can’t forget the rabbits, so add props of the little creatures for the finishing touch! We love the idea of carved wooden rabbits for an eco-friendly, sustainable option that you can use year after year.

Giant Eggs

Everything’s more eye-catching when it’s bigger, so fill your display with giant Easter eggs to make sure you get everyone’s attention. The design of the eggs can be changed to suit your shop, for example, a high-end, luxury shop may use gold foil eggs, whilst a kids shop will have funky patterns in bright colours. You can even have some eggs cracking open to reveal treats or your own products inside!

If you’re struggling to create window displays that draw in customers and boost your business, it could be time to get in touch with visual merchandising companies like VM Design. We can help you create displays that appeal to your audience and show the world who you are.

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Summer Window Dressing Ideas for Retail Shops

Summer’s almost here and that means it’s time to get planning your window! Retail windows are one of the most crucial parts of your shop; they’re the first impression of your brand for potential customers and, as well all know, first impressions count. To make yours stand out this summer, our visual merchandising consultants have put together a few imaginative ideas and tips to give you some inspiration.

Take Them Abroad

The thought of going abroad in the summer is enticing to most people. We all dream of a sunny summer holiday where we can relax and have fun, so why not use that to your shops advantage? Choose an exotic location, be it southern France or the beaches of Bali, and recreate it in your display using products from inside your shop. Not only will this capture the attention of passers-by, it’ll also create an emotional reaction in which they aspire to be living the life your window is showing, which will make them far more likely to come in store!

A Sea View

There’s nothing quite like the beach in summer, so why not bring it to your shop? Create a beach display using real sand, blow-up rubber rings and maybe even dress one of your mannequins as a life guard! This’ll create a quirky, bright display that’ll attract people’s attention.

Postcard Settings

Our team have conjured up two window dressing ideas for retail shops that involve postcards, and this kind of goes with our ‘abroad’ theme.

The first is to cover the glass window in a frame of either new or vintage (depending on your brands aesthetic) postcards that’ll frame the products you display. This is simple, yet unique and effective.

The second takes a bit more work but is guaranteed to be a showstopper! This idea involves turning your window into its own postcard. You can create a postcard setting using your own products, and then on the window paint or print a stamp and postage marks, as well as a slogan with something along the lines of ‘Greetings from [your store]!’. Fun and definitely different, this is bound to get a good reaction.

Bold and Colourful

In summer, it’s essential you go bold, bright and colourful in your display. Pick vibrant colours that pop – it’s a great excuse to throw in a few neon products or display props you’ve been dying to showcase! You can use balloons, paper, window paint and a whole lot more to inject a bit of bright colour into your display. This’ll definitely grab the attention of passing shoppers!

Go Big or Go Home

We’re all for making larger than life objects for window displays, and there’s no better time to do this than in summer. Whether it’s a giant ice-lolly, beach ball or pair of sunglasses, going big is a great way to make a noticeable statement. You could use it as a background prop or as a stand for your own products.

If you think your shop could do with some professional help from retail window dressing experts in the UK, VM Design are just the team for you! Get in touch with us to find out more and get the ball rolling on your better business.

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