Posts Tagged: "window dressing ideas"

Winter Window Dressing Ideas

 

As the nights get longer and the days get colder, shop fronts around the country light up in seasonal décor. Winter is fast approaching and, with it, perhaps one of the most exciting times of year for visual merchandising. It’s a time for theatrics and extravagance, adding a bit of warmth and life into the cold months ahead, and, of course, a brilliant time for sales with Christmas just around the corner. If you need a bit of inspiration for winter this year, VM design has got you covered, and as a top visual merchandising company you can trust our advice.

Modern Vs. Traditional

One of the main focal decisions of your theme should be whether you go down the modern or traditional winter route. For traditional, think cosy; dark hues, full displays and play to the nostalgic emotions of the consumers. Modern winter displays are usually more pared back, often quite minimalistic and use whites, blacks and grey rather than warmer tones. There is no right or wrong choice here, simply go with what best suits your store and target market and also the stock that you want to display.

Interesting Materials

Using unique materials to create your window displays is a winner all year round if done right, but with the often overused, cliché themes of winter, it can turn a very ordinary display into something far more visually interesting. Snow and ice are always great ones to play around with in regards to materials, and using soft textures such as wool and velvet to recreate iconic winter items such as Christmas trees can add warmth and comfort to your window; a definite consumer win in these cold times!

Be Extravagant

Winter is most definitely a time of extravagance and theatrics, so pull-out all the stops for this seasonal display. You can use an abundance of gold and silver, that at the other times of the year may just look a little tacky, and create eye-catching visuals that don’t even consider the term ‘over the top’. Be theatrical. Be excessive. Consumers will lap it up.

Play to Consumer’s Emotions

As any visual merchandising consultant will tell you, winter is a time when visual merchandising companies and marketers all-round love to tug at the heart-strings of consumers. It’s an incredibly romantic season, and one where family values take a rise in focus, so play to this. Create a story within your display that will evoke emotion from your audience, whether it be a nostalgic time-travel back to Christmas’ past or highlighting the importance of love and friendship at this time of year. If you need a better idea of how this works just look at the Christmas TV ads on during winter and see how they use emotional stories to promote their brands and encourage sales.

Lights

It’s always important to consider lights in your window displays, but especially in winter. Not only does it get dark much earlier so the need for lights is far more apparent, but it also creates that magical feeling that is synonymous with this season and the Christmas period. Choose your lights according to your theme; for example, a white, snowy scene should use bright white or blue-tinged lights, and a cosier, darker hued theme should use low-lit lighting.

If you need more help with your window dressing inspiration, it’s a great idea to hire a visual merchandising company. Get in touch with VM Design and speak to one of our expert visual merchandising consultants for more information on how we can help you.

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Easter window dressing ideas

We have just the Valentine’s day behind and Easter is just around the corner.

Easter is certainly a colourful and buoyant time of the year for most retailers as the shoppers will be out and about with the warmer Spring weather. This is an opportunity you can to your advantage. Even if your merchandise is not directly related to the usual Easter goods, you can still use your shop window to your advantage and draw in some Easter shoppers.  If you are planning to catch the attention of Easter shoppers, here are a few interesting ideas for  your shop window dressing.

Pastels colours rule

Everybody associated the pastel colours with Easter. Pinks, light blues, greens and yellows remind us of Easter and the new life of spring. You can easily create an Easter feel in your shop front by using plenty of these pastel colours in your window display. First of all, get some ribbon and tissue paper in a range of pastel colours and use them to line the floor and back wall of your window. Next, you can place some of your merchandise in the foreground in strategically.

Eggs, eggs, eggs

Eggs are probably the single biggest symbol of Easter, and they can be a fun decoration to incorporate into your shop window display. You can pick up a few colourful Easter eggs and place them among the goods you are showcasing on your display tables and wall racks in your front window. In addition to the eggs, you can reinforce the Easter theme by purchasing a few stuffed chicks or baby rabbits as these animals are also associated with the holiday.

A spring in your step

If you are looking for a window display that you can leave up long after Easter has gone, then you may want to consider going for a more toned-down spring theme. One of the most exciting things about Easter is that it is the messenger of the new, warm season. So you can capitalise on the Spring theme by making an outdoors scene in your front window. You can make use of fake grass or gift wrap on the floor of the display. You can incorporate flowers, kites, bouquets of flowers or anything else you sell that reminds you of what makes spring such a fabulous season.

Needless to say that if these windows are not implemented in a coordinated way, they can look very tacky and cheap. As a result, they could actually put people off coming into your shop. If you would like some professional advice in shop window dressing, or if you are looking for a visual merchandising company, please contact VM Design.

VM Design can also provide bespoke visual merchandising training that is specifically tailored for your needs as well.

 

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