Posts Tagged: "window dressing"

Numbers and Design – The Unlikely Pair

When you think of design, you think of creativity and freedom. When you think of numbers, you think of sequences and structure. So, how can the two possibly ever go together? They seem to be complete opposites of one another, yet – as we all know – opposites do attract. Our visual merchandising consultants are here to share with you the undeniable chemistry between visual merchandising and those all important numbers.

What Are We Talking About?

When creating displays for windows and shops, we have to think a lot about numbers. Pairings of items are essential to a good, cohesive display, so we’re constantly looking at how many of one item we need and how many corresponding items we should also include. By being careful with numbers, we help to create a display that’s pleasing to the eye and puts the focus where we want it. It’s pretty clever, actually.

Symmetry in Numbers

All of this works because, when we see multiple of one item or a group of similar items, it creates more of a visual impact and pulls the audience’s attention. It’s a way of directing focus. It also helps to create a more aesthetically pleasing display without becoming overwhelming. By using multiple of the same or similar, the eye doesn’t become overwhelmed by too much clutter, even if you have a display that’s completely full. Think about it, if there’s a shelving unit full of odd, completely unrelated items, it’s far more overwhelming than if they were, say, all the same colour or just two items repeated.

The Magic of Odd

Odd numbers are a visual merchandisers best friend. For years and years, odd number pairings have been used to create impact in a display and enhance visual appeal. In particular, groups of three work best to draw the eye. For example, three similar art pieces on a wall looks better than two. Everyone would agree. We can’t tell you why (we’re not scientists!) but we do know that it’s true.

How You Can Use Numbers

When working on visual merchandising displays, always keep numbers in mind. If you want to bring focus to one product in particular, think about keeping a minimalistic background but repeating the item to create impact. If you want to create a cohesive display, consider adding accents of the same colours or textures throughout to make groups that draw the eye. By doing this, you’re telling the audience what they should be focusing on, even if they don’t know it.

If this is all sounding a bit too technical for you or you just really hate numbers, drop us an email at VM Design and ask for our help. We’re an expert visual merchandising company and would be more than happy to give you advice or start chatting about how we can work together. Don’t be shy!

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Autumn Visual Merchandising Ideas

It’s time to bring those woolly jumpers out of hiding, stock up on pumpkins and get your conker game in gear; the arrival of the autumnal season is soon upon us. Visual merchandising companies like us at VM Design love autumn for its refreshing colour palette and diverse themes, a welcome change from the many months of spring/summer windows. This is a great opportunity for you to kick off the colder season and inspire autumn shoppers with your own displays. If you want to step up your visual merchandising this season, we have got a few ideas that could help you out.

Colour Trends

By the end of summer, shoppers are bored with bright and bold, so it’s time to tone it down. This season should be about earthy, warm tones; think browns, reds, oranges and yellows. Dark greens can also work well in autumn displays, as long as they’re paired with more traditionally autumnal shades so as not to fall into the summer palette. People want to feel cosy in autumn, so warm colours are your go-to.

Nature Lovers

Visual merchandisers know all too well the appeal of sticking some leaves and trees into an autumn display, but it can get a bit boring if every shop is doing the same. A good idea is to insinuate the idea of nature within your themes without being too obvious. For example, use interesting materials such as leaves made from glass or patterned fabric – the theme of nature will become more subtle and your displays will be far more unique.

Use Light

As with the colour choices of this season, your lighting should create that cosy atmosphere that autumn lovers crave. Ditch the LED’s and bring in warmer, less invasive light to enhance your displays. Lamps and fairy lights can be great for this, as long as you don’t over-use them, as well as coloured lights in muted shades such as orange and red or a few lone hanging bulbs.

Feathers and Flowers

Following the nature theme, two great accessories for an autumn display are feathers and flowers. The soft texture of feathers in bright, autumnal shades can be very pleasing to customers and by being inventive with how you incorporate them, you can create a very unique display. With flowers, avoid bright colours as these will create too much of a summer feel. Instead, use pressed, dried flowers in muted tones.

Seasonal Highlights

Reflecting on the main events of any season is a sure-fire way to create a relevant display. The two main events of the autumn are Halloween, of course, and the less obvious harvest. If you go for a Halloween display, try to think outside the box so your window doesn’t end up looking the same as every other on your street. The harvest is a less obvious theme, but one that will resonate with customers none the less. Get creative with props and textures for this to create a unique and interesting display.

If you are experienced in visual merchandising or someone with a little less experience, it’s important that you put a lot of thought into your store displays. Creating something unique and eye-catching is key to attracting the customers’ attention and you should always be thinking of how you can add something different to a traditional theme.

Please check out our visual merchandising portfolio for some creative ideas!

 

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Window Dressing for Beauty Business

Recently a beauty business needed our help.

Beauty business window dressing 01

Part of the beauty business is beauty medical and the other is pure beauty – facials, massage etc.

As part of our window dressing exercise, one window was transformed from a virtually empty space into a fully functioning space advertising the full range of medical procedures offered.

The white cubes and perspex boxes give height to the window and are perfect for displaying products.

 

 

The addition of the green twisted bamboo in white bottles completed the holistic look. Beauty business window dressing 03 Beauty business window dressing 02The second window promotes the beauty side of the business. We used folded towels and cerise peonies as a prop to compliment the products selected.

The pink props in this window and the green in the other are perfect partners as they are opposites of the colour wheel and so are complimentary.

The window run now looks more professional and cohesive.

We are an independent visual merchandising company that take pride in quality. For any tips and advice on visual merchandising and window dressing, please contact us.

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Hair salon window dressing

This hairdressing salon now has two product windows where there used to be sofas.

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Hair salon 03  Hair salon 04

We relocated one of the sofas and removed the other completely.

The white boxes look clean and contemporary and allow the coloured product to stand out.

The tall driftwood bundles give a calming effect and the addition of perspex bubbles make the product groups fun and different.

For help and advice for your shop window dressing, please contact VM Design. We are an independent visual merchandising company that take price in the quality of our work.

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Window Dressing for Homeopathic Pharmacy

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We have just re designed and installed a new window for a client specialising in homeopathic remedies and products.

We used white units and a table to create different heights. The perspex boxes look contemporary and the addition of prop apples complete the clean look.

An interior table display is a must for add on purchases. Block your merchandise in a neat and ordered way and keep everything clean.

For help and advice for your shop window dressing, please contact us. VM Design is a specialist visual merchandising company.

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Lingerie boutique in Kent

One of our recent visual merchandising projects in Kent:

lingerie window dressing 01

lingerie window dressing 02

 

 

 

 

 

 

 

For help and advice on your visual merchandising needs, please contact us. We also provide bespoke visual merchandising training as well. Please remember to visit our visual merchandiser portfolio.

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Picking the Visual Merchandising consultants

As the visual merchandising consultants, our main aim is to convert people interested in window-shopping into actual paying customers who are willing to spend their money at your store. Needless to say, this drives the sales growth, and the increased sales growth translates into improved revenues and profits for the business.

However, finding the right visual merchandiser for your shop is vital. Understanding your business, your requirements, your budget and constraints is as important as the general visual merchandising knowledge and experience. This is why finding the best visual merchandising consultant is not easy because you need to know what to look for and you need to be willing to carry out a thorough research. A lot of shop owners and managers wonder what they should be looking for when they are hiring a visual merchandising consultant.

At VM Design, we have years of experience in the visual merchandising and window dressing area. We have also been working with a wide range of projects; all the way from chain stores to small boutique shops. You can review some of our previous projects here at our visual merchandising portfolio page. We can also provide details of other projects in our vast portfolio if you so wish.

If you would like to speak to our other customers, we can also put you in touch with other retails owners who we have worked with so that you can get their objective feedback on our services.

We can provide an honest appraisal of your store in its current state and discuss how we can help you improve it.

We have worked across the country have even been providing tailor made visual merchandising training.

Remember finding the right visual merchandising company is important and they need to be right for you. At VM Design, we are confident that we can work with you in transforming your shop.

So, if you are looking for a long-term partner who understands your business and your requirements, please contact us at VM Design.

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3 Essential Point Of Purchase Marketing Ideas

Point of purchase marketing, commonly abbreviated as POP, utilizes in-store displays to convince customers to make a purchase of a particular brand. How can you use your point of purchase marketing to attract customers’ attention, or convince customers to make an impulse purchase at point of sale?

Several approaches can be used, but the most effective is to offer customers exhilaration and value. Just like any other marketing ideas, POP must be directed towards conveying a clear message to customers to persuade them to make purchases.

Rich attractive graphics

Customers are most attracted by visuals, therefore, when creating your materials for point of purchase marketing, consider using conspicuous colors, interactive graphics as well as modest messages. You may consider using rare shapes and quirky concepts. Make use of your creativity and make your material more appealing. This is for one sole purpose: for visitors and customers to see.

Proper positioning

The location of your POP material matters a lot as it is critical that the material be easily visible to customers and visitors, whether you put it on tables, in a marquee, at checkout stands or shelves. The effectiveness of the material is also as important as the positioning. It must have messages that are easy to read and comprehend.  The POP material will particularly be helpful when customers are making their buying decisions, therefore, ensure that they are easily accessible, for that matter, they should be at eye level.

Complementary to product line

Point of purchase marketing primarily serves the purpose of convincing customers to make impulse purchases, therefore, use of opportunities that are in line with your primary product should be given a close thought. For instance, if running a restaurant, entice customers with daily specials on tabletop displays, post images of mouth-watering snacks to complement the beverage menus for taverns, and other sorts of tricks for relevant businesses. These POP efforts should be reinforced with proper training of staff with ideas to convince customers to make purchases.

For further questions and advice on visual merchandising, please contact VM Design. We are a small visual merchandising company with a lot of expertise in visual merchandising and window dressing.

 

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Increasing budgets for Window Dressing

Nobody in the retail trade doubts that the visual merchandising tool can make a great impression. However, how much money to spend on the visual merchandising is a frequently asked question.

There are a lot of lessons to learn from the bigger players in the game as these companies have much bigger data to call upon and they have been experimenting with it for decades. One of these key leanings has to be about the visual merchandising and window dressing budgets.

From small boutique shops to nationwide chain stores, the budgets for visual merchandising and window dressing are “one of the best-kept secrets”. However, recent studies amongst the big retailers indicate a clear trend of increasing visual merchandising and window dressing budgets despite the recent financial pressures on the retail trade.

The window dressing budget accounts for approximately 2% of the overall marketing costs for the business that took part in the surveys. At the top end, the department stores, expectedly, spend significantly more than 2% of their marketing budget on window dressing.

Interestingly, though, the chain stores apportion slightly less than 2% of their marketing budget in the window dressing. The data suggest that this is because they spend more on their in-store presentations.

On the other end of the scale, the smaller retailers do not seem to have a fixed budget for window dressing.

Using just a fraction of the total marketing budget, the smaller retailers can have a powerful effect at a relatively low cost.

To discuss your visual merchandising and window dressing strategy, please contact VM design. We are a visual merchandising company that takes pride in providing the best service to our long-term clients.

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Window Dressing Ideas for Mother’s Day

Mother’s Day has always been a lucrative time for shop owners. With millions of mothers around the country everyone wants to buy gifts for his/her mother. It is therefore an opportunity for retailers to make the most of this period. However, it can also be a challenge to beat the competition as well. The good news is that you can stand out from the crowd by dressing your window display. In so doing you will be able to get the most out of this special day. Here are a few ideas for window dressing for Mother’s Day.

Dressing based on your product selection 

You plan to sell more items with your display, so determine what your target customers are and what you are selling. Display products from your store and set the right price. Make sure the product will appeal to your target audience. It is not always a good idea to display many products.

Add some humour 

People often like visual pranks or clever jokes, so be sure to add a little humour to your window dressing. This is usually used during special events like Christmas Day to lure children and parents. However one can also use this trick during Mother’s Day.

Attention grabbing 

The purpose of window dressing is to attract consumer’s attention. Any passer-by will be able to see the types of items you sell at your shop. So it makes sense to showcase what captures their attention. If you can do this effectively, then the chances of making lots of sales are much greater.  Highlight discounts and offers that are available as this will also play a role in attracting the general public to your store.

Colours and Lighting 

The display should be vibrant and bright as possible and for this reason the correct use of lighting and also bright colours is key. This can really make a difference to the sales that you will make. No one wants to pass by a shop only to meet with dark lighting and very boring colours. Make sure therefore your window dressing grabs attention with beautiful colour appeal.

Above all make sure your window dressing design is unique and original. Never use ideas you’ve seen  in competitors windows without modifying them. In the end, your window display should be eye-catching, creative, unique and vibrant.

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