Posts Tagged: "window dressing"

8 Visual Merchandising Tips

Are you running a small retail business? Do you find yourself wondering how to attract more customers through the door but don’t know how to? Are you getting stressed that you have heard of the visual merchandising concept but don’t know how to implement it effectively?

Then stress no more! The article below will provide you with some tips from VM Design visual merchandising experts.

Even at the best of times, it is very easy to use “discounting” to attract more shoppers instead of improving the customers shopping experience. Small retail outlets often neglect visual merchandising especially when the shop owner has to look after every aspect of the business every day from purchasing to account-keeping from recruitment to training and cleaning. The lack of visual merchandising knowledge then truly ensures that it is always at the bottom of the to-do list.

Here are 8 tips to help you guide through the basics of visual merchandising:

  1. Have a plan
  2. Think like a designer
  3. Tell a compelling story in your window. Choose your story, colours and layout carefully.
  4. De-clutter your shop
  5. Keep your shop neat and tidy
  6. Enhance the ambiance through scents, music and lighting
  7. Keep an eye on what the competition is doing
  8. Don’t be afraid of trying new ideas

If you would like some help and advice to get you started on your journey we are happy to provide a tailor-made visual merchandising training session for you and for your staff.

Read More

Fashion installation

We dressed a ladies fashion window today for one of our long standing clients of over 12 years.IMG_6911

It’s a difficult window to dress as the building is very old and the window is wide but doesn’t have much height or depth.

We showcased four outfits in total. It’s not possible to use mannequins to display the clothes because of the limited dimensions of the window and so due to the lack of space the use of ‘T bar’ frames to display the outfits were extremely effective in this window.

 

 

IMG_6913A floor group was included using the soft dressing technique which works well in the confined area and because of the raised floor in the window any prospective customer can view this group easily.

The boutique style display was completed with the addition of some wire bird cages suspended at varying heights. The muted ‘Tiffany’ coloured cages complemented the blues and jades of the outfits and they completed the simple look of the window.

 

 

window dressing

If your window space is too small to use mannequins to display your fashion pieces then try draping and folding your key pieces on chairs or alternatively over pieces or furniture – small chests of drawers are ideal for this. Soft dressing can be a very effective way of displaying shirts, jackets, knitwear, trousers, skirts and accessories. VM Design can advise you on this and other visual merchandising techniques.

Read More

Window Dressing for Valentines

With Valentine’s Day fast approaching retailers should be thinking about suitable props to add to their displays to give a boost to their merchandise whether this is with a burst of colour (bright red or cerise or both together) or with strategically placed rose buds or similar items!

We have dressed out two windows in Amersham on the Hill with heart garlands which was a great accessory to their fragrance and skincare window (Dior, Armani, Clarins)!

Don’t clutter your windows with props though. Don’t forget that the merchandise should be the main focus with the props added as an accessory. Good luck!

Read More