The Art and Science of Visual Merchandising

In the modern world, it’s no longer the visual merchandiser who has control over the shopping experience – it’s the consumer. With so much choice of where to go and even how to shop (online, in-store, order in etc.), the customer really does hold the power. Over the past decade or so, shops have had to fight harder to pull in consumers and stay afloat; and not all of them have succeeded.

One way that your business can work to pull in customers, sell products and compete with competitors is through visual merchandising. Much more than just a few pretty displays, the art and science of this crucial selling technique can help turn a business from floundering to flourishing and secure you the profits you’ve been searching for.

Our team of visual merchandising consultants are well-versed on the science behind shop displays, so we thought we’d share some of our knowledge with you.

It’s All About Business

Contrary to popular belief, visual merchandising isn’t just about making a store look good, or even making the products you sell look good. Visual merchandising is about combining a variety of subtle, persuasive techniques that not only make the consumer think they like your products, but always make them need to have them for themselves.

It’s about bringing a customer into a store because they like the look of your jeans and having them leave with a whole outfit. It involves a heap on intricate knowledge about consumer behaviour and your businesses specific target customers, as well as some clever little tricks that every visual merchandiser should know. Here are just a few of the ways people like us can engage and encourage your customers to buy more.

Eye-Line

One of the most prominent parts of the science of visual merchandising is product placement. All you have to do is walk into a supermarket and you’ll notice that they place the most expensive products right in the eye-line of customers, rather than at the tops or bottoms of shelves.

This is all about attracting your consumers attention to where you want it to go, rather than where they do. By carefully placing products and displays, you can maximise their effect and dramatically push sales on specific products.

Colour

Consumers respond to colour. In fact, between 62%-90% of our judgement of a product, place or person is based entirely upon colour, which just proves how important it is for visual merchandising.

In displays, logos and posters, colours can be used to influence mood and encourage positive reactions from your customers as well.

The Rule of Three

One of the many truly scientific marvels in visual merchandising is the rule of three. Though it seems odd, by arranging items into groups of three you improve the effectiveness of a display and increase the amount of customer attention it’ll receive. It’s a perfect example of where psychology and the function of our mind comes into play in visual merchandising, cementing the idea that there is indeed a fine science behind big profit.

If you think you need to bring in the aid of knowledgeable experts to make sure you’re getting the most out of your visual merchandising and really play to the minds of your target customers, get in touch with our team today. We’re ready and waiting to help your business flourish!

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