Top 5 Retail Visual Merchandising Strategies from the Industry Stalwarts

Visual merchandising is both an art and a science. It’s something that involves a whole lot of research, facts, and figures – not to mention knowledge! Our visual merchandising consultants at VM Design are all trained in what we do and know the ins and outs as any professional should. To help your business, we thought we’d share some off our knowledge in the form of these top 5 tips. Enjoy!

1) Start to Utilise Technology

As the world becomes a more technological place, it’s important you update your visual merchandising strategies accordingly. Take full advantage of all the tech on offer – it’s a great tool to have at your fingertips! From VR to QR codes and linking your merchandising to social media, you can create a connected experience, actively encouraging your customers to get involved.

2) Encourage Impulsive Buys

Did you know that just under 80% of sales made are impulse buys? That’s a huge figure! Which is why it’s so important that your visual merchandising encourages these last minute sales, actively pushing products to your customers. You can do this by grouping items together that work well, for example by showing accessories that match a top. You can also place impulse products in areas where customers will be waiting, such as by the tills or the changing rooms, or have demonstrations and samples around the shop.

3) Make the Most of Empty Space

Whilst you don’t want your shop to become cluttered, you also don’t want too much empty space. That just shows missed visual merchandising opportunities! For example, the space between your top shelf and the ceiling can be used for signage, as can till counters and doors. Spot these empty space areas and think how you can use them to boost sales.

4) Grab Attention with a Window

Windows are one of the most important areas of a shop from the point of view of visual merchandising consultants. They show potential customers on the street who you are and why they should come in. Your window should sell your brand to everyone who walks past, and for that you need to put a lot of focus on the display within it.

5) Switch it Up

If you don’t change up your visual merchandising, it’s quickly going to become redundant. Customers will become so used to it that they won’t even notice anymore! Change yours up regularly, around once a month or so, to keep your audience engaged and your merchandising effective.

If you think you could use a helping hand with your visual merchandising, get in touch with our experts at VM Design. When it comes to boosting your sales with clever marketing displays, we know exactly what we’re doing.

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