Visual Merchandising for Modern Marketing

In this modern age, our attention spans are falling short of what they once were. A fast-paced, fast-reward world means that we no longer want to sit around waiting – when we want something, we get it, whether that be food, information or entertainment.

This has led to the marketing world having to evolve to suit our need for instant gratification. If brands don’t follow suit then they’ll be left behind. It’s just the way of the marketing world!

How Does Visual Merchandising Fit In?

When it comes to marketing, a lot of ‘old’ techniques are falling out of fashion. They still work, but their priority in the advertising world is slowly declining. Things such as long, wordy editorials and even TV ads – which are usually now impatiently skipped through – have taken a hit from our lack of concentration. Banner ads on social media for a while seemed to be working until research was conducted and, actually, the user’s eyes rarely even flicker onto those ads. This is where visual merchandising comes in.

Unlike these other marketing methods, visual merchandising has certainly passed the test of time and is managing to hold the attention of an audience with a concentration span that is damaging brands. Why? Well, partly because people respond to visuals. Rather than reading a description of an image, we now prefer to see the image (this is shown with the popularity of TV in comparison to the decline in reading books) and visual merchandising does just that. It also allows for people to look at a display for even just a few seconds and be able to absorb the majority of your marketing. They’ll register your logo, your colours, your products and understand your target customer (if your visuals are done right, of course!).

In short, a well-executed visual merchandising display advertises everything you want to your audience in just a few seconds. You can see how this works in the modern day now, can’t you?

Modernising your Visual Merchandising

When looking at your own visual merchandising portfolio of your past displays, ask yourself how it can be improved to fit with this modern marketing approach. Have you got too much text? Does it get your message across? Does it engage, entertain and educate? Most importantly, could someone look at it for just a few seconds and understand your brand? When other marketing methods are failing, it’s important you make the most of visual merchandising and suit it to the new generation of consumers.

If you don’t think your visual merchandising is up to scratch, get in touch with us at VM Design. We can match you with a visual merchandising consultant who’ll pinpoint where you’re going wrong, make the changes you need and improve your brands so you can sit back, relax and watch your business thrive!

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