Visual Merchandising Tips for Pop-Up Shops

Whether you are opening for a day, a week, or a month, pop-up shops are all the rage right now. These temporary stores may work a little like normal shops, but, of course, they have plenty of differences – but all of them still need the visual merchandising of an expert window dresser! To help you make the most of your space, our window dressing consultant team has put together the tips you need.

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Instagram Friendly

Making your store social-media friendly is a great way to spread the word of both the shop and your brand, so it’s a vital part of your marketing! This largely comes down to making yours look aesthetically pleasing, but you can also add areas that will entice Instagram lovers to get snapping and sharing. Here are some tips for yours:

  • Create a photo-ready wall with a mural or neon sign, making sure there’s space beneath for posers to stand next to it for a great Instagram picture. Add your brand name or Instagram tag in a smaller font for bonus marketing points.
  • Colour coordination is key for creating a photo-friendly store.
  • Have catchy phrases displayed around the store, on chalkboards, lightboxes, or tile boards. Instagrammers can never resist snapping a great quote!

Make the Most of Your Space

As pop-up shops are generally smaller, working with space you have is a must. First of all, be sure to make the most of your wall space, working from the floor up to display your products on the entire length of the wall. Be clever with your storage, too, using thinner shelving units and minimalistic, metal clothing rails to take up less space. If you’re worried about over-cluttering the store, keep only one or two samples of each product out with the rest of the stock out at the back.

Show Off Your Brand

A huge part of pop-up shops is simply getting your brand out there to a new audience, so branding your store is essential. From having branded products center-stage, such as logo t-shirts, to having a large logo of your brand somewhere on display, it’s essential that you get yourself out there! Posters can also be great to advertise who you are, what you stand for, and where else customers can find you.

Bring in the Professionals

If you really want to make the most of your pop up shop, your best bet is to bring in the help of a professional window dresser team. At VM design, we can create displays that show off who you are, make the most of small spaces, and leave a lasting impression from a temporary shop. Want to learn more? Get in touch with us today!

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