Visual Merchandising Training

VM Design offer ‘in house’ Visual Merchandising training at your place of business.

The training sessions can be tailor made to your business needs and would cover the basics of display:

  • Grouping

Different types of grouping can be covered – symmetrical, repetition, radiation, alternation but we demonstrate how to master asymmetrical grouping as this is the technique most widely used in the industry

  • Composition

How to achieve height within your merchandise groups using acrylic stands or similar. Achieving the correct width for your display and installing the display with the correct depth in the window.

  • Balance

The widest and heaviest area of your display should be floor level. We show you how to build your display.

  • Colour

The Colour Wheel is a useful tool when planning a window. We can show you how to use it whether for selecting merchandise or making or buying props to complement your window or display.

  • Props

The use of props can enhance your display. We show you how to use props without overpowering your finished window and how they can complement your finished display.

  • Lettering

Choosing the correct lettering font in relation to your merchandise is very important or indeed your shop front. Price tickets and point of sale are also areas that come under the lettering umbrella.

  • Housekeeping

Cleaning, preparing the display area and health and safety are very important in creating a blank canvas to build your display on.

  • Do’s and don’ts of creating a good display.

A check list of good tips and things to avoid when installing a window.

All of these subjects can be included in your training session but you may want to keep it simple and just cover the basics – we tailor the session to your needs.

We can also produce a manual covering the techniques you require.  This will include text, diagrams and photos of the skills required to prepare, install and complete your finished display.

Our training sessions are very laid back and informal and of course they can be as hands on as you like. Mucking in and creating the displays yourself under supervision can be fun!

For advice from expert visual merchandising consultants, please get in touch with VM Design.